Author: Zan Hui (Zac) (China SEO industry expert, SEO practical password sold more than120,000 copies in recent five years) Content Description: SEO practical password: website traffic increased 20 times in 60 days (3rd edition) is an upgraded version of the bestseller, and it systematically introduces formal and effective SEO practical skills in detail. Including why to do SEO, search engine working principle, keyword research, website structure optimization, external chain construction, SEO effect monitoring and strategy modification, SEO cheating and punishment, ranking factor list, commonly used SEO tools, SEO project management issues and other topics, and finally provides a very detailed case for readers' reference.
In the third edition, new contents such as mobile search optimization, APP ranking optimization and Baidu ranking factor survey results were added on 20 15, and the contents that were no longer applicable in the first two editions were adjusted, such as deleting SEO tools, introducing new tools, updating screenshots of changed search results, and correcting some SEO viewpoints under the new situation. Applicable people: This book is not only helpful for people who need to do SEO, such as personal webmasters, SEO or company network marketers, SEO service company personnel, etc. , and it is of reference value to all people engaged in website-related work, such as website designers, programmers, students majoring in network marketing and e-commerce, technical and marketing teams of network companies, e-commerce teams of traditional commercial companies, etc.
The 2nd issue of "Internet Marketing Passwords: Strategies, Skills and Cases" by Zan Hui (Zac);
The first part introduces the market and product research, including the investigation of users, markets and competitors; Determination of products and target markets; Price strategy; Profit model, etc.
The second part discusses the design of network marketing-oriented website, including how to sell things on the website, improve the conversion rate and set the goal of the website.
The third part studies how to bring traffic to the website, and discusses in detail email marketing, blog marketing, joint planning marketing, SEO, free strategic marketing and so on. , and briefly introduces event marketing, directory login, PPC, article marketing, social network marketing, display advertising, link exchange, traffic exchange, e-book promotion and wiki promotion.
Applicable people:
It is suitable for all people who are interested in online marketing and e-commerce and want to promote sales online, especially for students majoring in online marketing and e-commerce in colleges and universities, online marketers on corporate websites, traditional corporate marketers who want to start online sales, and online service companies. We can pay attention to the differentiation of network marketing in The Password of Network Marketing: Strategies, Skills and Cases, and lack the research on the application of network promotion technology in various marketing methods.
The third issue "SEO Art"
Author: [America] Eric Jean
Content introduction:
If no one can find a website, no matter how good the design and browsing are, it won't help. If you want to succeed in e-commerce, it is a crucial step to optimize the website and improve the visibility of the website search engine. In The Art of SEO, four highly respected experts in the field of search engine optimization (SEO) expounded some practical guidelines and new technologies that should be followed when formulating and implementing perfect SEO strategies. Among them, keyword research, designing SEO-friendly websites, creating content with link value, link marketing, effect tracking measurement and other chapters are important reference contents for all those who want to master search engine optimization.
Applicable people:
Responsible for website construction, network marketing and network brand promotion.
The fourth issue of "website operation through train: mastering SEO in 7 days"
Authors: Wu Weiding, etc.
Content introduction:
Contains the whole process of systematic learning SEO. The book is divided into seven chapters, namely, basic chapter, internal chapter, external chapter, advanced chapter, strategy chapter, special chapter and case chapter. The content of each knowledge point goes from simple to deep, including theoretical explanation and case analysis of website operation; It includes not only normal operation means, but also how to escape the trap domain misunderstanding of network marketing.
Suitable for people:
It is not only suitable for beginners to read and help them enter the door of SEO smoothly, but also can help SEO practitioners learn the latest knowledge in SEO field systematically and professionally.
The 5th issue "Secrets of SEO Internet Profitability: How I Earned 654.38+00000 through the Internet"
Author: Wang Tongzhu Release Time: 20 10-06-0 1
Content introduction:
"The Secret of SEO Internet Profitability: How I Earned 10000000000" As long as your webpage can be ranked in the top position, people can find it quickly. SEO is such a technology, which helps you optimize and adjust your website, and then you can get a better ranking in major search engines without spending a penny, thus bringing a steady stream of traffic and customers to your website. The Secret of SEO Internet Profitability: How I Earned 1 10,000 through the Internet teaches you this mysterious technology. As long as you study hard, you can master it easily in just one month. At the same time, The Secret of SEO Internet Profitability: How I Earned 654.38+100,000 through the Internet also taught you three ways to make money, each of which may help you become a millionaire from scratch.
The sixth issue of "SEO Raiders: Search Engine Optimization Strategies and Practical Cases"
Author: john young.
Content abstract: This book introduces the basic elements of SEO. The first half focuses on SEO strategy and teaches readers to master every detail of SEO strategy operation. The second half focuses on case analysis, and analyzes the SEO strategies of large-scale portal websites, e-commerce websites and small and medium-sized enterprise websites in detail. Combined with online entrepreneurship, readers can not only understand theoretical knowledge, but also know how to transform theoretical knowledge into execution. Appendix provides SEO service agreement model and website SEO scheme model.
Suitable for people:
This book is suitable for beginners in SEO and network marketing, especially for promoters and webmasters of corporate websites. In addition, this book is also suitable for teaching reference books for online marketing and e-commerce.
The seventh issue of SEO Magic Book
Author: indigenous nomads
Content introduction:
SEO Magic Book is a summary of the author's five-year experience in search engine optimization. In-depth analysis of every detail of search engine optimization, including keyword strategy, URL optimization, code optimization, web page structure, website structure, link strategy. In addition, the book also introduces how to combine the improvement of search engine friendliness and user experience to plan the website, so that readers can apply the mastered search engine optimization technology to improve the user experience of the website.
"SEO Magic Book" is suitable for SEO beginners and readers with certain experience. It is an essential manual for website operation, website planning, website promotion, website design and program developers. In addition, the "SEO Magic Book" is also suitable as a teaching material for e-commerce and computer application majors in colleges and universities.
Applicable people:
Suitable for SEO beginners and readers with certain experience, it is an essential manual for website operation, website planning, website promotion, website design and program developers. In addition, the "SEO Magic Book" is also suitable as a teaching material for e-commerce and computer application majors in colleges and universities.
The Secret of Traffic: Google's web analytics Analysis and Optimization Skills (Third Edition)
Author: [English] by] Brian Clifton; Digital cookie translation team translation
Content introduction:
Do you know how to formulate the corresponding marketing plan by quantifying the various data of the website? Do you know that some seemingly unmeasurable website information can also be quantified? What kind of marketing activities are most effective? How to quantify these effects? How to retain visitors? How to improve the influence and competitiveness of your website? The Secret of Traffic: GoogleAnalytics web Analysis and Optimization Skills (3rd Edition) will use GoogleAnalytics analysis tools to help you solve these problems perfectly and teach you to get really valuable information.
No.9 "Squeezing Baidu and Google: The Big Winner of Search Engine Advertising"
Author: Zhang
Content abstract: A small search engine can be a sharp weapon for you to engage in online marketing. If you haven't realized this, or don't know where to start, please open "Crowd Baidu Google: Search Engine Advertising Winner"! In this book, the author of Squeezing Baidu and Google: the Big Winner of Search Engine Advertising combines his rich practical experience and a large number of practical application cases in different industries in China to clearly tell readers how to use search engines correctly and get huge returns with small investment. It also introduces the main points of search marketing in a simple way, including how to refine and combine keywords and how to write concise and clear advertising copy. And what should be paid attention to when using bidding ranking.
Applicable people:
It is suitable for the person in charge and technical personnel in charge of online marketing promotion of search engines in various industries.
The 10 Weibo Marketing Manual (Kai-Fu Lee: Weibo changed everything) takes the case as an example, and each chapter takes the case as an example.
Author: Li Kaifu
Content introduction:
"Weibo Marketing Practical Skills" is divided into three parts: cognition, actual combat and cases. In the chapter of understanding, through the description of Weibo's characteristics, readers can have a clearer understanding of Weibo and apply Weibo's marketing skills to actual combat, which is a rare Weibo marketing reference book. Through Weibo's marketing strategies and skills, the practical chapter helps readers to quickly improve the marketing effect of Weibo. In the case article, we analyze the classic marketing model and famous cases, so that readers can consolidate our learning effect.
Applicable people:
"Weibo Marketing Skills" is a book introducing Weibo's marketing skills, which is suitable for the heads and members of the Weibo operation team, the executives in charge of enterprise marketing and all kinds of Weibo enthusiasts to read.
Everyone has browsed the 10 book that is necessary for beginners to learn SEO optimization of websites, and I believe everyone has a certain direction to learn SEO in the future. Each of the above books is summed up by some experienced and successful internet people, which plays a guiding role for us novices and is often the most difficult to understand. Of course, if you can learn this, you will find it very helpful to yourself.