1, store positioning planning analysis
If you want to open a shop online, you must first have goods suitable for online sales. This is the pre-planning of your online store positioning. Not all goods suitable for online sales are suitable for individuals to open stores. For example, we can make money by taking advantage of regional price differences, because the prices of many commodities will vary greatly in different regions. In addition, when considering what to sell, you can also decide according to your own interests and abilities. Try to avoid getting involved in unfamiliar and bad areas.
2. Choose a platform for opening a shop
At present, there are many online shop platforms for shopkeepers to choose from, such as Taobao, Paipai and Yi Bei. At present, Taobao stands out in terms of popularity and security. So many new sellers choose Taobao as their first choice.
3. Shop opening and decoration
After determining the platform for opening a shop, you need to know the application rules for opening a shop on this platform. For example, Taobao stipulates that if you register your account and pass real-name authentication, and then successfully upload 10 items, you can open a store for free, and your personal store will be automatically generated. At the same time, we should also learn how to decorate our own shops and make them more distinctive through various means.
4. Buy and log in goods
It is best to purchase goods from familiar channels and platforms, control costs and purchase goods at a low price is the key. When you have the goods, you are ready to log in to your online store. Pay attention to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each commodity clearly, and it is best to attach pictures of the commodity. Commodity names should also be as comprehensive as possible, highlighting their own advantages.
5. Marketing promotion
In order to enhance the popularity of your own store, it is very necessary to carry out proper marketing promotion in the early stage of opening the store, and it should be jointly promoted through online and offline channels. For example, if we buy the advertising space of "popular product recommendation" and exchange links with other stores and websites, we can expand the possibility that our store will be noticed by consumers. Of course, if there are conditions, the best way to promote it is to use the through train provided by Taobao and the promotion of Ali's mother.
6. Trading and after-sales service
Customers will communicate with the shopkeeper in various ways when purchasing goods. At this time, communication should be done well, and the specific transaction method can be handled according to the communication agreement between the two parties. After-sales service is an intangible asset that reflects the image of its own store, which requires the owner to plan in place at the initial stage of building the store and strive to provide customers with the best after-sales service.