Keywords can truly reflect the needs of users, and locking keywords means locking a specific target user, so the choice of keywords must be careful.
First, the target keywords
Target keywords are our core keywords, which are used to define what products and services the website provides. Search engines will give you a comprehensive analysis of whether the definition of a website meets this keyword, instead of saying that you can get a ranking by putting a keyword in the title or content of your website. This is not necessarily true, especially for highly competitive keywords.
The core keyword is to customize the direction and content update strategy for your website, so it needs to be analyzed before it is determined, aiming at keywords, users and industries.
Second, the long tail keywords
Keywords on the website that are not target keywords but can also bring search traffic are called long tail keywords. Long-tailed keywords are long, often consisting of 2-3 words or even phrases, which exist in the content page, not only in the title of the content page, but also in the content.
The probability that the long-tail keywords will turn customers into website product customers is much higher than the target keywords. There are a large number of large and medium-sized websites with long tail keywords, and the total traffic they bring is very large. The basic attributes of long-tail keywords are: expansibility, strong pertinence and wide range.
Third, timeliness keywords
Time-sensitive keywords are periodic. When a hot event or holiday keyword appears on the network, we call such keyword timeliness keyword.
Hot words: Not all hot topics can be updated to our website, and the content must be relevant. This is the premise of updating, and only the relevant updated content will be helpful to users.
Holiday time-limited words: If these words are related to our website, we need to optimize them 1-2 months before the holiday, because keyword ranking takes time to accumulate.
Seasonal prescription words: all websites related to life have such keywords, such as spring, summer, autumn and winter. The most representative industry is clothing, and new clothes and styles will be sold in different seasons.
Fourth, brand keywords
The brand keyword name of the website is generally the name of our company or the name of the product brand. Brand keywords of websites are as unique as names. Generally speaking, the customers who search for brand words come to your website are basically old customers, so the conversion rate of this part is very high, which can also improve your website ranking.
When choosing keywords, it is best to start from the industry and choose keywords. When choosing keywords and doing specific optimization work, we should use Baidu search flexibly. Baidu index and Baidu drop-down box are important means to obtain keywords. The promotion platform should be used flexibly, so that users' search habits can be directly seen and catered to, and the effect of network optimization can be maximized.
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In just 3 steps, select 10 keywords for search optimization. The word selection process is super simple and the promotion direction is more accurate, covering Baidu, 360 and sogou. Which platform do you want to optimize? Pick whatever you want!
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