Dear xxx leader/Mr./Ms.,
Hello! The xxx exhibition jointly organized by Company X and Company Y will be held in xxxx, XX, and this exhibition has received strong support from XX government/relevant institutions. On behalf of xxx company, I sincerely invite you to attend!
xxx
Xxx company
20 16 xxx days
Simplicity: Your promotional letter must be concise, not wordy. Because many foreign businessmen don't have much patience, if your first promotion letter is extremely long and abstruse, they won't read it at all, and the result is often regarded as spam.
Specialty: The email confirms that you are a professional company, with professional products and professional sales and after-sales personnel. Your simple email doesn't mean that you have also omitted your specialty and basic etiquette. At the end of the email, be sure to attach your detailed contact information, including your name, position, company name, telephone number, fax number, email address, website and company address, so as to give the other party a very formal impression.
Appropriateness: Appropriateness is actually the hardest thing! Buyers always want to deal with people who are proficient in products. If you make many mistakes in writing your first promotion letter, you will look like a layman. Buyers will think that you are not a real manufacturer, or you are unfamiliar with the products, and you will probably never come back. That's why I emphasized at the beginning of the article the importance of understanding the customer's background and analyzing the customer before writing an email, because if you know nothing about this customer, your promotion letter will probably be meaningless.
Clarity: we must make full use of the advantages of sending pictures by email, which can better explain the problem and reduce the cost. The effect of illustrations will be more direct than simple oral chat. Besides, before sending e-mail, we should carefully check whether there are any spelling or grammar mistakes to minimize the bad impression that may be left on others. Clear and clear is the successful email.
In addition, after the first promotion letter is sent out, it is also important to carefully track customers. Even if the customer has no intention to buy now, because you often follow back and forth, the customer will be deeply impressed with you. Once he has the need to buy similar products, he will think of you for a while, and even if the customer has no intention of buying, he will recommend it to his friends.