Refer to my information.
I. Subscription number keywords "new", "refined", "interesting", "strange", "accurate" and "mutual"
New: The core of the subscription number lies in the content, and only good content can deeply attract users. For the subscription number, you should consider whether the content you publish every day is fresh, just like we watch the news of a TV station on time every day, which can bring me unnecessary consultation information. For example, if I make a local food subscription number, then I will only recommend one different form and different series of food every day. This will make the user feel that your subscription number can let him know the food information in time. Let users feel fresh about your account at any time.
Strange: I often look at famous people in Weibo and find that most of their contents are strange. Leave a few hands to be famous by scolding women, and talk about men and women without adding V. I think their "weirdness" is measured and exquisite. If their Weibo is positioned as a product, they all choose to satisfy the personality and emotion of modern people in content and theme. In terms of operational ideas, most of them are popular and alternative. In a word, the strangeness of fengjian lies in satisfying the physical and spiritual feelings of modern netizens. Take some differentiated routes and boldly try to innovate.
I mentioned the word "strange" in a chat with a friend the other day and said. Strangely, there is a smell of salt, and strange love and hate are intertwined.
Quasi: Now many people who do WeChat operations are transferred from Weibo operations. The "quasi" mentioned here refers to the accurate positioning of one's own account and the accurate positioning of account users. Now I see that many subscription numbers are operated by vertical flattening. In this way, users also have a clearer understanding of the account.
Mutual: Interaction between subscription number and service number is necessary. On the one hand, interaction means that users know that you are a living person operating rather than a machine. Secondly, interaction can deepen users' feelings for accounts and increase users' stickiness to accounts. At present, IT teahouses are also trying to have an interactive topic every night, which will bring users closer to their accounts.
Second, the service number keyword "convenient, rich, active, interactive, consulting services"
Convenient: Service number can apply for custom menu bar and enjoy more development interfaces. Enterprises can use the development model to make users more convenient to query and use accounts.
Enrichment: Provide rich account gameplay, such as scratch music, lucky wheel, one stop to the end, weather query and other functions to enrich account gameplay and content.
Activities: Although the company can only send messages once a month, it can hold WeChat activities once a month.
Interaction: Due to the limitation of mass news, enterprises should actively interact with fans and cultivate loyal fans.
Consulting services:
2. The enterprise background data is connected with the WeChat foreground to provide users with valuable information.
3. Improve service quality, grasp and cultivate user habits and loyalty.
4. Weibo and WeChat use each other, using Weibo to spread information and WeChat to serve users.
Some details about the account are shared by individuals.
1. The time for mass messaging is usually 8: 00 am to 9: 00 am and 6: 00 pm to 22: 00 pm. Most users are playing mobile phones and chatting on WeChat during this time.
2. If it is a subscription number, it is best to have a name with personality and attitude, such as logical thinking. If it's a service number, it's better to be an official name, to be authenticated.
3. It is best not to push more than three messages. Just suggest a title and an interactive topic.
4. The content is concise and organized, and the content of the article is best presented in the form of pictures and words. Only the article should not exceed 800 words.
5. Encourage fans to share their circle of friends, which can be encouraged through activities.
Question 2: How to write an attractive WeChat article? First of all, it should be clear that the title of the article is a very important part. A good title will make people more interested in reading. So what problems should be avoided? 1. Avoid duplication. 2. Avoid lengthy and worthless topics. 3. Avoid the mismatch between the topic and the article. 4. Avoid short topics. 5. Escape from the keywords accumulated in the topic
Question 3: How to write an attractive WeChat article 1. Headings and subheadings.
How to write attractive headlines requires repeated thinking and practice.
Secondly, the title should be controlled within 15 and the subtitle within 18.
Step 2: Order
What do you want to highlight? You can let readers see it by adjusting the order. Because for an article, the beginning and the end will leave a deep impression on the reader, and so will a paragraph. So if you want to highlight the key points, put them at the end!
3. Theme
Generally speaking, the topic of "violence, sex, illness and death" is relatively easy to attract everyone's attention and forwarding, because everyone has corresponding experiences.
There are also some special "unexpected" things, such as 15-year-old high school students making 3D printers at home.
4. Details
In particular, Y needs to ask the interviewee's five senses, namely, touch, smell, vision, hearing and taste. Understanding the five senses is very helpful to describe specific details, and it is especially easy to introduce readers into corresponding situations.
5. Word count
Finally, the number of words in an article should not exceed 3,000, which is for mobile phone readers to pay attention to segmentation and reduce visual fatigue. I remember that Yi Bin, the editor of Ai Fan Er, mentioned a few years ago that a paragraph had better not exceed five lines, otherwise it would be difficult for readers to read and write.
6. Conclusion
Question 4: How to write the title of WeChat article is more attractive? I think the titles of WeChat articles can attract users from the following aspects:
First, the story: everyone likes to listen to stories, and the stories related to the brand are easy to narrow the distance between products and people. For example, if you make cosmetics, the title can be written as: Cinderella became the ultimate secret of white overnight.
Second, emotional: everyone has a secular desire, and the emotions related to a certain aspect of the user in the title are often easy to infect people. For example: XX, you made me burst into tears ... (XX can be a product or a person)
Gossip: Everyone has a curious cat in his heart. They keep their secrets, but they are curious about other people's secrets, especially celebrities, because gossip among celebrities is more topical. For example, "We" in "Love in the Ice Morning" which was very popular some time ago.
Fourth, reversal: subverting the truth that everyone thinks, making people read with strong doubts. For example, I never thought eating too many XX vegetables would cause cancer!
Fifth, it has intuitive value: clearly tell readers what benefits this article can bring to you! Such as: teach you how to increase your powder by 65438+ 10,000 a month!
6. Sharing: This title makes people unhappy. It is very popular and speaks for most people. For example, are there really many poor people in China?
It should be noted that in addition to being attractive, the title must also be consistent with the meaning expressed in the content. If the reader finds that the title has nothing to do with the content in the process of reading it, he angrily scolds the title party and has no connection since then.
Question 5: How to make attractive titles of WeChat articles with paragraphs and attitudes?
Direct narration is simple and clear, so that users know what you want to say.
Dramatic, although I describe a thing in a tile, the ups and downs are surprising and can arouse people's curiosity.
Celebrity effect is the effect of attracting attention, strengthening things and expanding influence through the appearance of celebrities, or it is the psychological phenomenon that people imitate celebrities.
Label the title, be sure to label your articles and users.
Question 6: How to write the title of WeChat official account article attractive? Title writing should be appetizing and attractive. Examples of topic writing: 1, 10 is () a skill to save golden hair time.
2, get () the secret of the best price
3. How to find the best () merchants online?
4, () the best gadgets
5. () Is it worth that much money?
6, get cheap () Raiders.
7. Convenient () the best 10 method.
8. () The best () is less than RMB.
9, () unusual but achievable
10, don't increase () your five methods.
The method of budgeting.
12., () and () profit method
Question 7: How to write a good WeChat advertisement to attract people to catch current news, valuable and potential keywords.
Question 8: How to write the title of the article on WeChat official account to be more attractive? First of all, the effect, title and content are very important. If you don't know how to judge at first, I suggest you use the assistant of the official account of Watermelon WeChat to see what articles are popular in it and make some judgments through relevant indexes.
Question 9: How to write an article about WeChat marketing? First of all, as the official account of WeChat WeChat, there must be something to keep people. You are attractive, but when others see it, your official WeChat account has no content, and fans won't stay for long.
The so-called content includes the following points:
1. Selling products, product pictures don't need to be exquisite, but at least people will have the urge to take a look. At the same time, the product details page should be as complete as possible. If you have the time and energy, you can make several main products into beautiful videos and make a link. If customers who want to buy see the video, they will feel more practical and the probability of buying will be at least 50% higher.
2. Have your own unique style. Whether it's color or overall style, you have to do it with your heart. Don't bring some messy pictures casually to lower your level. If you need to know more about WeChat operation,
3. There are regular preferential activities. Fans are willing to stay, and there must be certain benefits. If you don't do anything for ten and a half months, fans' interest will decrease until they stop paying attention.
4. Respond to every message in time and seriously. Since a fan sends you a message, he is at least an active fan. If these fans interact well, they will become loyal fans and it is difficult to run away. If you need to know more about WeChat operation,
5. Don't let your page scare away "users with difficult choices". You have done all the previous points, but the page is too "fancy". For example, the main interface is usually three first-level menus, and five second-level menus can be set below each first-level menu. Then the problem is coming. Some people make their secondary menu very confusing. For example, fans can't find the entrance to the homepage of your store; For example, put the pages of service class and interactive class in a menu item; For another example, the acquisition of menu names makes people unable to understand what it is for at a glance. At the same time, the pages should be classified page by page, and don't be messy. It introduces products and enterprises, belonging to the same category; Interacting with fans belongs to another category; It is prompted by some shopping help and belongs to the same category. Otherwise, when fans see those menu items that only you can understand, they will be at a loss and think that the content of your official WeChat account is very confusing and have a bad feeling.
Do your basic content first, and then promote adding powder. Don't believe the myth that the circle of friends sells things with a monthly income of tens of thousands or even millions. Why? Because it is really a myth, haha. So, how to add powder? How to promote it? It's actually the same thing. First of all, talk about QQ group plus powder. I want to say that this method is simply weak. QQ group promotion, like brushing the screen in a circle of friends, will only lead to three results: 1.qq group sends a link or is directly kicked out after QR code. Basically, the probability of someone clicking in or sweeping you is less than one in ten thousand, and you will be despised by others. Swiping the screen in the circle of friends makes friends visually tired (they already know that you are promoting, so the latter is basically ineffective except for the first and second time) 2. Tired 3. Waste of time 4. Affect the feelings between friends.
The available and effective methods are as follows:
Offline promotion:
1. Promotion of offline cooperation.
This needs to be done in combination with product characteristics. For example, if you work in women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main consumers, you are wrong. Just search the latest spending power survey. College students generally have financial support from their families, have enough spare time and are very willing to accept new things. If you cooperate with some school clubs to do some activities, such as talent contests, welcome parties, provide some clothes, do a fashion show, and enjoy code scanning discount (this discount can give full play to your intelligence). In short, this college is finished, and there is another college. This school is finished, and there is another school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets and send small gifts after scanning the code. Such fans are generally of high quality, and the input cost can increase or decrease in time with the effect, which is very flexible. For those who sell other products, please use the method of drawing inferences from others. This is just to provide an idea. I believe that as long as you find the right target consumers, use the right way, meet the tastes of fans, and the method that suits you can be copied continuously. If you need to know more about WeChat operation,
2. Other offline promotion methods.
In addition, going to parks, playgrounds and other places and doing some entertainment activities will also bring different effects. For example, find two or three people dressed as anime characters and friends in parks (or playgrounds) >>
Question 10: How to make the tweet of WeChat service number more attractive? Nowadays, most users like to read unique tweets, and the articles they write are unconventional and the topics are hot. Of course, the current interactive activities are also very attractive to users. If you don't know how to hold online games, you can let the operating company plan it.