Even the coffee shop is closed. Today, Lian Coffee posted a message on the official WeChat official account that all stores have been closed and there is no plan to open again for the time being. In the future, even coffee will be pre-packaged products. WeChat official account and Tmall flagship store will be the main shelves, and other e-commerce channels will be launched one after another.
Even before the coffee self-help operation. In June, some media reported that Liancoffee and Sinopec Yi Jie will set up a joint venture company and officially launch "Yi Jie Coffee" for independent operation, which is expected to officially land in the near future. According to the report, the two sides have made an overall plan to open 3,000 stores in three years, and even the original coffee shop has been shut down.
In fact, as early as 2065438+September 2009, Sinopec Yi Jie once launched the "Yi Jie Coffee" brand in Suzhou, and launched coffee, tea and other products around Sinopec gas station Yi Jie convenience store, and provided delivery services. After nearly a year of testing, the two sides decided to copy "Yi Jie Coffee" on a large scale.
According to the data of Tianyancha, Lian Coffee was founded on 20 14, and its main operator is Shanghai Vitality Information Technology Co., Ltd. ... Lian Coffee was founded by Wang Jiang, the founder of flight steward. The internet coffee model was favored by capital before. Even coffee has completed six rounds of financing since its establishment. There are many well-known institutions such as Qi Ming Venture Capital and Gao Rong Capital. The amount of C round financing was as high as 206 million RMB, which once caused a sensation in the venture capital circle. According to public information, Lian Coffee claimed to have achieved full profit by the end of 20 17.
The coffee industry has been greatly affected. This year, the coffee industry is facing many blows. On the one hand, because of the epidemic, the number of customers in the store is not as much as before. On the other hand, the financial fraud of Luckin Coffee is also a major blow to the industry.
In June, Starbucks announced that it plans to permanently close about 400 stores in the United States in the next 18 months, and cut the number of new stores planned for this fiscal year by half to about 300. In the next two years, it will also restructure its business in Canada, including closing 200 stores.
According to CCTV financial report, COSTA, an old British coffee chain, has joined the "camp" of closing stores because of the decrease in customers in the store. At present, the number of closed stores of COSTA in several cities in China accounts for about 65,438+00% of the national stores. Among them, Qingdao has closed all stores, and Beijing has closed nearly 20 stores.
Introduction to Liancoffee Liancoffee was founded on 20 14, and was born in Shanghai, China. It is managed and operated by Shanghai Lianxiang Business Consulting Co., Ltd.
Even Coffee is a coffee delivery platform with WeChat official account as the entrance, providing Starbucks, Costa and other coffee delivery services to accumulate users.
2065438+August 2005, Lian Coffee was stripped of coffee delivery services of third-party brands such as Starbucks. On April 7th, 20 16, CoffeeBox announced the completion of the 50 million yuan Series B financing, which was led by Huace Film and Television.
20 17, 1 1, even coffee was selected as the "20 17 most noteworthy 100+ consumption upgrade new brand". Liancoffee 2065438+announced on March 2008 12.
, completed 654.38+0.58 billion yuan B+ financing, led by Qi Mingchuang and followed by Gao Rong Capital.
. 2065438+On April 24th, 2009, Liancoffee announced that it had completed the B3 round of financing of 206 million yuan, which was jointly invested by the founders of Liancoffee, Wang Jiang, Zhang, Venture Capital and Gao Rong Capital.