What qualifications do market research companies need?

There are two key points in opening a market research company. First, contacts, especially those in government economic management departments, are very important. Second, there are professional market analysts. Therefore, for a market research company, it is best to have an MBA brand as a facade. The cost of setting up such a company is not much, but 30 thousand to 50 thousand is enough. The key is that when the first shot is fired, fame will naturally come to you. Now investors looking for projects, the first step is to do market research. There are few professional companies (institutions) that can do market research at first. As for profit, let's not talk about anything else. The cost of a single income will not exceed 30% at most, and the rest is the profit except tax.

Market research company is a professional company specializing in market research, market research, market research and satisfaction survey. According to the definition of Global Market Researchers Association, market research companies accept the needs of customers (enterprises and organizations) and carry out professional research activities for the purpose of realizing the information needed for decision-making, including concretizing the information needed for corresponding problems, designing information collection methods, managing and implementing the data collection process, analyzing the research results, drawing conclusions and determining its significance. Market research company is not a private detective company, nor a marketing planning and strategic consulting company. The function of market research is to collect neutral market information scientifically and effectively. Strict market research, only analyzes the market of consumers and users, does not plan and guide organizational decisions, but can make suggestions.

In China, professional market research companies only began to appear in the 1990s. At first, foreign companies set up limited market consulting agencies in China, such as Gallup and TNS. At the same time, Procter & Gamble and other enterprises entering China took the lead in establishing a research execution network covering China, which gradually popularized the market research business in China. At present, there are thousands of market research companies in China, among which foreign branches in China occupy an important market share. However, with the internationalization of enterprises in China, local market research companies in China are also facing the trend of internationalization.

Market research company is not a private detective company, nor a marketing planning and strategic consulting company. The function of market research is to collect neutral market information scientifically and effectively. Strict market research, only analyzes the market of consumers and users, does not plan and guide organizational decisions, but can make suggestions. However, the suggestions of market research companies are only based on the judgment of end consumers, the comparison of competitors and customers, and the decision-making reference found, rather than the decision-making design of comprehensively examining the internal and external environment of enterprises and organizations and organizing their own resources, and cannot replace the strategic planning and design of professional, rigorous and responsible professional consulting institutions. The market research profession is bound by ESOMAR (World Market Research Association) rules and provides research services for organizational marketing decisions. It does not involve any legal affairs and does not provide any business that violates the laws of the host country. Some companies at home and abroad, under the banner of market research companies, actually do private detectives, collect evidence and provide illegal business information for institutions, which are not market research companies.