Usually, the understanding of property buyers on special-priced houses is that under the same housing conditions, in order to achieve the purpose of promotion, the house is sold out. But in many cases, the concept of developer's special room and buyer's special room is different. The reporter visited several properties with special rooms for sale and found that there are two kinds of special rooms on the market: one is that the lighting and floors are not good, and the other is that the whole building is at the same price.
Houses with poor lighting and floors are hard to sell. Usually this kind of apartment is difficult to sell even in the later stage, so developers will launch this kind of housing for special treatment when winding up. Some developers think that this kind of house will be treated at a special price sooner or later. It is best to take it out when the project starts to sell and drive the sales of other houses.
One price for the whole building is really a real discount. Some time ago, two buildings in Jinan were sold at the price of the whole building. Even in the case of bad market, the houses in these two buildings are still selling very well. The transaction rate of the whole building of Vientiane Xintian reached 100%, and the transaction rate of the whole building of China Shipping International Community reached 80%.
It is difficult for the law to guarantee the area of donation.
Developers often play the slogan of giving away the area. Can you really enjoy the promised area? In the gift area, the man-made operability is very strong, and buyers rarely really take advantage. A real estate practitioner told reporters that many times the area given by the developer has already been included in the total house payment, but the buyers are not clear. Sometimes the area given by developers is basically bay windows and patios. There is a real estate for sale in Jinan, which promises to buy a house and send an area. In fact, the given area is the courtyard of the building. The developer promised that after experiencing the building, he would help the buyers to modify the wall and incorporate the patio into the overall use area of the house.
It is illegal to give away the area, and the given area cannot be written into the purchase contract and real estate license. Even if the developer promises to give away a part of the usable area, if the developer fails to honor his promise when handing over the house, the property buyers cannot defend their rights. In the future, if buyers want to mortgage or sell real estate, the gift area cannot be evaluated, and all transactions shall be subject to the purchase contract or real estate license.
Is it really selling fast?
The reporter saw in a real estate in the east that there were not many people looking at the house, but its staff claimed that the house was selling well. The property consultant took out the sales control form for the reporter to watch. On the sales control list, nearly 80% of the houses are marked with dark colors. According to the property consultant, all the black ones have been sold and the gray ones have been kept. Only a few white houses are available for sale. "You see, we sell well here. In less than two months, we are almost sold out. " The property consultant told reporters. According to the property consultant, 292 houses were sold in two months, accounting for more than 90% of the total number of houses on the sales control list.
However, what the reporter found through official channels was another result. On the Jinan Housing and Real Estate Information Network, the reporter saw that 80% of the real estate listings were marked with red. The person in charge of the reporter's consultation website learned that the relocated houses marked with red were not ordinary commercial houses, which means that these houses were not sold in the real estate. The reporter removed the relocated house and recalculated it. According to the website, less than 65,438+000 houses can be sold, and less than 50 houses have been sold. In other words, within two months, the property only sold less than 50% of the saleable houses.
Digital games on sale
The reporter's investigation found that many properties give various concessions: what medicine is sold in the gourd of the developer? Why not simplify things and give the final discount directly? In the case of asymmetric information, in the face of discount chaos, how can buyers get the reserve price from developers?
9.9% discount for VIP card, 9.9% discount for bank mortgage, 9.8% discount for subscription on the opening day, 9.9% discount for signing the contract on time ... All kinds of discounts are enough, and some properties have to add other benefits such as "paying 5,000 to 30,000", "paying 20,000 to 50,000" and even "getting 100 a day".
Why do developers play such digital games? Some experts in the industry said that complex discounts can easily confuse buyers, and developers are using consumers' bargaining psychology to create the illusion that "the more discounts, the greater the benefits". "In the current real estate market, the phenomenon of high prices and large discounts is very common. This is mainly a response from developers after the state stipulated that commercial housing sales should be clearly marked and sold at one price per household in previous years." Experts said.
In the sales department of each real estate, there are display boards of housing information, and the price of each house is clearly marked, so that you can't go up at any time if you want to go up as before. Although the maximum price is limited, discounts are always possible. Therefore, everyone will raise the publicity price as much as possible, increase discounts and concessions when the market is not good, and withdraw discounts and adjust prices in disguise when the market is good, so as to be free and flexible.
Learn to bargain when buying a house.
Since the price of the house is flexible, different buyers of the same property may get different quotations, so how can we get the reserve price from the developer?
A property consultant told reporters that after the sales price of each property is set, there is a reserve price, and developers are actually very clear about how much discount they can make on the basis of the price tag. Generally, the national large-scale developers set the price one week before the opening, and the local developers are determined by the boss. However, as a front-line salesperson, in order to achieve better sales performance, they will try their best to facilitate the transaction and give the reserve price.
"Buyers must learn to bargain." The above-mentioned property consultant told reporters. First of all, don't show the urgency of buying a house, and don't be influenced by the atmosphere of the sales department. You must be calm and find fault with the house. In the process of helping you solve the problem, the property consultant will also help you win more concessions. Therefore, we should not only understand the quality of all aspects of the real estate, but also compare other projects around us, so as to know fairly well.
In addition, it is also necessary to find out whether the purchased property is sold by a developer or an agent. If it is a consignment, then the salesperson may pursue the profit of the premium part and will not directly display the reserve price. Property buyers can check whether it is a consignment from the real estate advertisement or the floor plan.
Industry support
See the mystery behind the discount?
1. Different payment methods lead to different discounts. Using one-time payment or mortgage payment, there is usually a discount of 1 to 5 points. The greater the discount gap between the two, the more urgent the need for developers to withdraw funds.
2. Deal with VIP card. Some VIP cards can directly enjoy the discount of 1 to 2 points, while others implement a similar discount of "paying 20,000 to 50,000". At the same time, the number of cards can show the market acceptance of houses, which is the pricing basis of developers. The more sought-after the house, the higher the price.
3. Quote on the opening day. This is a means for developers to force buyers to sell, but in fact, they often do not buy on the same day, but negotiate with developers to get discounts. 4. Sign the contract on time. This kind of discount idea is generally higher. Buyers usually pay a small deposit after subscription, and then usually sign the contract within 7 days, but some developers shorten it to 3 days without giving buyers time to consider.
5. group purchase. It can be a group purchase of the company, a house-watching group organized by the media, or a group of friends. Developers often give extra discounts according to the principle of small profits but quick turnover.
6. Bring the new and the old. You can get a discount through the introduction of the old owner, and the old owner can also get rewards such as property management fees or delivery cards. Brand developers, in particular, pay special attention to the ratio of new houses to old houses.
7. Different room types offer different discounts. 20,000 for 2 rooms and 30,000 for 3 rooms. This is the developer's intention to stimulate the pace of large huxing.
(The above answers were published on 2017-01-18. Please refer to the actual situation for the current purchase policy. )
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