Eye-catching posters are indispensable for good composition, and the basic point, line and plane composition in the plane can add color to the design in an instant if used properly.
The first is point composition, including central point composition and three-point composition. As the name implies, the central point composition is to put the main body of the picture in the visual center. Three-point composition is to put the subject at three o'clock, so pay attention to the balance of the picture when dealing with this composition. Two corresponding poster examples are attached below:
In addition to point composition, there are also common line composition, which can be roughly divided into five categories:
1. Three-point line composition, the main body is arranged in the horizontal or vertical position of the picture 1/3;
2. Symmetric line composition: the picture is composed along the horizontal or vertical center line;
3. Diagonal composition, using the diagonal composition of the picture, it is suggested that the theme focus on three points. This is a way of composing music that can create strong impulses, and we usually use it to express strength and speed.
4. Curve composition, using the elements of the picture or artificially making curves;
5. Guiding line composition, using lines in the picture to guide the eyes on the main body of the picture;
Surface composition is divided into the following categories:
1. foreground composition-add foreground to create a sense of hierarchy for the picture, and it should be noted that the added foreground must be related to the picture;
2. Fill the composition-let the main body of the picture fill the whole picture as much as possible;
3. Blank composition-try to leave blank in the picture, do picture subtraction, and pay attention to picture balance when processing;
4. Frame composition-create a suitable frame for the main elements to make the main body more prominent;
5. Repeated contrast composition-repeatedly arranging elements, so that elements are both related and different in the picture.
Point-line-surface analysis in graphic design
Art of binding and design
Analyze in
In the field of graphic design, points, lines and surfaces all have their unique visual effects and aesthetic values. As a visual language, they convey specific connotations and information to people through certain combinations. The following is the point, line and surface analysis in graphic design that I shared. Let's have a look.
First of all, point out
exist
geometry
The upper point has only location, but no area. But in the eyes of graphic designers, a word, a symbol and a smaller unit figure are all called points, that is, the tiny shapes in the works can be regarded as points. These points are different in shape, direction, size and position, and then they are different.
permutation and combination
Will bring different psychological induction to people.
A point can best form the visual center. In graphic design, we can sum up the part that needs to be emphasized as a point, and people's eyes will eventually converge on this part. When the point is located in the center of the picture, the spatial relationship with the picture appears harmonious and stable; Above the center, there will be a sense of instability, forming a top-down visual process; When the position is low, the picture will have a sense of stability, but it is easy to be ignored; When it is located in the upper position of two-thirds of the picture, it is most likely to attract people's observation and attention; When the point is located at the edge of the picture, it changes the static balance of the picture and forms a sense of tension.
Two points, if there are two points in the picture, it will form the visual tension between the two points, and people's vision will jump back and forth between the two points, forming a sense of flicker. When the two points are different in size, the vision will move from the big point to the small point, resulting in a movement trend. There is such a mobile phone print advertisement: On the screen, a big dog is staring at a small mobile phone because it is smaller.
cohesive force
Stronger than bigger, people's eyes finally fell on this small mobile phone. A successful slogan: "I am younger and more popular than me!" " "I immediately remembered the characteristics of this phone. The combination arrangement of multiple points, the repeated, equal and equidistant arrangement of points, gives people a clear, regular and comfortable feeling. Absolute neatness often seems dull and monotonous, and we can make the picture active through gradual change, approximation and concreteness. When smaller points are regularly arranged together according to a certain shape, a surface will be formed. Points of different sizes will produce a sense of spatial depth, and the aggregation and dispersion of points will cause diversification of energy and tension, making the picture very interesting.
Second, ok
Lines are formed by the trajectories of points. In geometry, lines have no thickness, only length and direction, but in graphic design, the width and thickness of lines are different. A line of text and a space can be called a line. Lines play an important role in graphic design works. Lines can divide the screen space and represent the outline and internal structure of objects.
(1) lines can divide the screen space. Here we simply summarize the lines into lines and wireframes. Lines can divide the space and have the function of visual guidance. You can try lines in many ways, put out every possible position, understand the method of lines dominating the space, and analyze the different visual feelings of lines due to the changes of position, length, width and density in the space. Wireframe is an effective restriction on the design content, which has warning function and can form visual focus. The example proves that wireframe is the last solution to get visual attention. The definition of wireframe makes the theme produce "force" and "field" of space.
Due to the change of line thickness, color and light and shade, the relationship between the front and the back can be generated, which makes the picture lively and has the effect of relative restraint. The form of wireframe mainly appears in geometric way, attaching importance to the sense of proportion, order, continuity, clarity, accuracy and rigor, but it is a bit rigid. We can completely break the traditional wireframe design, change the shape, size and placement position of the wireframe according to the theme and connotation of the work, make the pattern vivid, free and rich, and express it in a more interesting and novel direction by bending, folding, breaking, hiding and freehand brushwork. When we combine skill, feeling and wireframe, we can better solve the problems of function, logic and aesthetics, and a beautiful, generous and impressive picture appears. So the wireframe is
abstract thinking
Perfect combination with logical thinking.
(2) Representing the physical outline and internal structure of an object Using lines to represent the physical outline and internal structure of an object is not limited to concrete, but also can represent abstract, unstable and inaccurate images, such as water waves and moiré in traditional paintings. More importantly, each line has its own unique personality and emotion. Their speed and ups and downs affect people's thoughts and become a realm of storing essence and charm. We should make good use of it. such as
Unify instant noodles
Print poster advertisement with red background and chopsticks sticking out of the bowl.
Maomaojiao
In the form of presentation, it seems to have nothing to do with goods.
guzheng
The pipa exists as an abstract dotted line in the picture. The exaggerated expression of the lines shows the food incisively and vividly, and with the advertising language-"the face that can play", the information of commodity appeal is clear at a glance.
Third, the surface
In most works, the surface occupies the largest space, so it is more intense, more real and more distinctive in vision than the dotted line. "Form" and "state" are emphasized here, because their existence directly affects the visual experience of design works.
(a) "shape" shape-its essence is a "box" to achieve setting, which we can understand as various shapes. All faces have certain shapes, and these shapes are formed by edges. These shapes are "pictures" of visual elements in graphic design, which may be processed pictures or sketches. We can treat these "diagrams" as pure shapes when designing. Shape determines the screen space, so you must know the virtual space of your pre-designed shape and control the proportion of virtual space. We should give full play to our imagination and deduce the concept of "framework" to the extreme.
triangle
Square and circle are the basic shapes of all shapes, and their addition, overlapping and covering can produce rich shapes. A simple piece of white paper can form many novel, unique and interesting faces through uniform folding or cutting, not to mention the ever-changing things in the world. Improving our sensitivity to shapes and trying different combinations will greatly improve our ability.
(b) "state" state-refers to the external expression of the internal structure of an object on the plane.
visual communication design
In Chinese, we can call it texture. In order to strengthen the expression content and achieve the purpose of better conveying information, we specially select or add some novel and unique visual effects to make the existence of noodles more vivid.
Matisse
The drama poster "Who is addicted to drama, please come along" designed for Kiel Theatre, the main visual elements in the picture are the head of an actress and many butterflies. These butterflies are nailed above the actress's neck, and the closer they get to her head, the denser they become. The texture of the actress's hair is completely replaced by butterflies, which can reflect the novelty and ingenuity of the picture. The arrangement of elements from sparse to dense emphasizes the appeal of the drama content. In this poster work, Matisse ingeniously chose' irrelevant' elements for new replacement, presenting a new form and giving people a unique visual enjoyment.
Fourth, the comprehensive design of point, line and surface
In specific graphic design, points, lines and surfaces complement each other and embellish each other. They are relative, the continuity of points produces lines, the expansion of points forms surfaces, the lines become thicker to obtain surfaces, the surfaces become smaller to form points and narrower to form lines. We should be good at dealing with the relationship between the three, especially understanding and mastering the vivid movement of points, gaining insight into the sensitivity of lines, and making clear the heaviness and expansibility of graphics. The works of the master artist Horgo Matisse are very representative in the treatment of points, lines and surfaces. For example, in the poster he designed for 1996 German Ertingen Drama Festival, the short words are as cold as the seawater sprayed by female models, and the middle of the picture is so cold.
horizon
Red characters appear in the form of dots, which adds more vitality to the vision. The point, line and surface of the whole picture "you have me and I have you" are handled just right.
Verb (abbreviation of verb) plane and space
Change static design concept into dynamic design concept. Nowadays, the materials and manufacturing techniques used in graphic design are not limited to paper and printing. We should consider the plane in a dynamic environment and feel its change in language form from the change of plane design. Dutch designer G Bay took the lead in designing the poster into a special-shaped poster, so that it can be integrated with the surrounding environment. Uweilers, a German designer, designed the poster as a form that can be pasted in all directions until it is infinite. Although the shape of the "bottle sticker" is not complicated, it is only a small plane, but its molding state must be attached to the bottle system and presented in a three-dimensional form.
web design
The point, line and direction of graphic design are given.
four-dimensional space
Transformation provides possibilities, so we should think about the plane from the perspective of space.
To sum up, points, lines and surfaces play a decisive role in graphic design. Points have personality characteristics such as concentration, line extension and surface weight. They are combined with each other With the help of the designer's infinite imagination, they form a specific visual language through certain composition principles and expressions, which is used to strengthen the understanding of plastic images and strengthen the image and expressive force of design itself, thus improving the visual charm of design works and conveying certain information to make them have strong expressive force.
What are the processing methods of character poster design? 1. Let the copywriter decorate the characters.
Sometimes, a photo of a person with good composition, good light and shadow, and outstanding characters can simply set off the atmosphere by adding fonts with corresponding characteristics, without adding too many messy and complicated retouching.
2. Strengthening of points, lines and surfaces
Some people may say that if the picture itself looks good, it will add a lot of points, but the reality is so skinny. Many times, the figures given by Party A are not so strong in visual impact. At this time, we can choose the second method. This method is different from the first one, adding some dotted lines or wireframes to the poster.
3. "Illustration" on the characters
If the characters themselves have no strong conceptual function, we can consider using illustrations or graffiti to expand the artistic conception and strength of the picture. The light-colored dress worn by YCY can be well combined with the scenery in China below, and the characters will not be weakened because of the chaotic scenery. It is also a good choice to add graffiti shapes directly to people or faces.
4. Word and word integration
For designers, "big talk" is a well-understood requirement, but when it is applied to character posters, in order to ensure that the character image will not be weakened, we can test the method of integration with the title document. The combination of moving words and heavy and powerful words makes the superposition of words and words more visually impactful.
5. Collage and cutting of multiple roles
Like movies and TV series, there will be multiple characters presented together. The method of collage and incision can be chosen in the design of character poster, and it can also be used to distinguish different characters. However, when editing, make sure that the tone of the whole poster is consistent with the film atmosphere.