At present, regarding legal advisory services, SME owners are basically stuck in the thinking mode of looking for a lawyer only after an accident, which is quite contradictory to active promotion. I also ask Manager Yu to help me open my mind.
Reply:
Faced with such an unspeakable reason for refusal, is there nothing we can do? I'll give you four strategies.
As the saying goes, selling products is selling stories, and such sales promotion should be packaged with actual cases. The exact words are as follows:
1. All the outbreaks are caused by back-end problems, right? Then why can't legal services work at the front end to avoid a hornet's nest and problems at the back end? Is it better to relax at the front end, or to wipe your ass at the back end? The reason is self-evident.
2. Ma Yun once said that roads should be built on sunny days, the weather should be prepared, and umbrellas should be bought when the sun rises. Ma Yun's statement is true. What does it mean to buy an umbrella when the sun rises? Isn't that talking about us? When there is no story, legal advice comes first. It is always much easier to nip in the bud, much better than that incident, and it is much more difficult to "shovel things". Hehe, let's communicate with our customers and endorse them with famous sayings, which will help to explain our views.
3. Tell stories to customers. We work for an enterprise, and he hired us as a legal consultant, without legal consultation in advance, thus avoiding a trap of Party A ... Why don't I spend three minutes telling you a story about the timely assistance of this law to help customers avoid heavy losses? The opening remarks are not bad, and it can also arouse the interest of customers. Maybe our promotion will go on quietly and slowly. ...
4. Before developing customers, we should first target customers in three major industries. Don't customers worry about their losses when they see that many colleagues have hired legal counsel? You must have such a mentality. Why? A legal adviser is like a master. What if he has a master to help his competitors and he doesn't suffer?
Yes, you must give a number of peer cases to stimulate the nerves of potential customers, the benefits they get, the help they get, and the traps in the contract. These stories will be told to them, and the chances of billing will be greatly increased.
Tell the story neatly in advance and then set off. Don't stutter in front of strange customers. It's not contagious