Editor: AutoR House? Wang shuoqi
Affected by the epidemic, Aichi originally planned to hold a press conference at the Geneva Motor Show, but instead held an online press conference in Stuttgart. It is worth noting that although the location and form have changed, they are all in Europe, which indicates that Aichi Automobile is landing in the European market.
It is reported that Aichi Automobile was built according to EU standards from the initial factory construction, product research and development, R&D and manufacturing, and finally U5 was listed simultaneously in Central Europe, becoming the first intelligent electric vehicle enterprise to gain EU access and successfully land in the European market.
Fu Qiang, co-founder and president of Aichi Automobile, said: "Europe is the oldest and most respected automobile market in the world. As a start-up, Aichi has the opportunity to reconstruct the core concept of user-centered from scratch and create a new ecology in line with future mobile travel. We are very happy to have the opportunity to bring this advantage here. "
When a new automobile brand expands into a brand-new market, the biggest test is how to sell the car and provide perfect after-sales.
In retail, Aichi Auto has established cooperation with Euronics, a European electronic retail giant, to display U5 in retail stores in major cities, and provide users with services such as product explanation, product experience and car rental.
In terms of after-sales, A.T.U, the leading German automobile quick repair chain, will be the main after-sales service partner of Aichi Automobile in the European market, and with its perfect channel network in major European markets, it will provide users with a series of after-sales service solutions such as convenient maintenance, road rescue and spare parts supply.
After-sales service partners in other European markets will be announced one after another before the European version of U5 goes on the market.
Dr. Ke Lishi, Executive Vice President of Aichi Automobile in charge of overseas business (Alexander? Klose)? It was announced at the press conference: "The European version of U5 will adopt a retail business different from the traditional car dealer model, and create an innovative direct selling model by directly facing users. Aichi Automobile will cooperate with leading local retailers and service providers in a more flexible and convenient way to form a wide channel layout in a short time. "
In addition, Aichi also announced its second car U6? Ion's shape combines the characteristics of cross-border leisure travel and coupe, and it has a distinctive sports atmosphere, which is closer to the pursuit of dynamic personality by modern young and cutting-edge users.
The main popular elements, slip back, fierce, wide and low, are not bad. The design of double tails is unique, and the interior is characterized by simple contrast and more fashionable. U6？ The ion cockpit is convenient for customers to store equipment and daily necessities such as drones, capsule umbrellas and PSP.
Its comprehensive endurance is more than 500km, and it will be equipped with L3-level automatic driving function and face recognition, and more than 10 functions.
U6？ Ion is an A+ pure electric smart coupe SUV for young and energetic people, which combines the characteristics of leisure travel and coupe.
Aichi said, the future U6? Ion will form the product camp of Aichi Automobile with U5, U7 and more intelligent products, * * *.
It can be said that Aichi's press conference in Europe clearly expressed the determination of China's new car-making forces to go abroad, and Aichi became the first new car-making force to go abroad. At present, with the fierce competition of domestic new energy sources and insufficient efforts of foreign brands, going abroad is indeed a new way to sell cars.
However, Zhi Jiajun believes that in 2020, Europe is promoting the electrification of the entire automobile industry because of the Paris Agreement, but the broader new energy vehicle market is still in China. Although China's new energy vehicle market will decline seriously in 2020, it is clear that the national policy will further tilt towards the new energy vehicle market because of the emergence of the epidemic. In fact, Aichi Automobile, which has been slow to launch mass production cars, is expected to catch up with the pace again through this accident.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.