5 major directions:
Note form, note style, lifestyle, skin color, skin care.
Bill forms can be divided into two types: general type and industry type:
The general types are collection, tutorial, evaluation, unpacking, immersion, vlog, plog and so on.
Industry types include makeup color testing, makeup imitation, composition analysis, ootd, shop exploration and so on.
Ootd, evaluation, tutorial and component analysis all account for more than 10% of business notes, which is the largest number of business notes put by Xiaohongshu brand.
5 kinds of industry notes
Compared with general note-taking, industry-oriented note-taking has industry attributes and is more suitable for specific industries.
According to their own content, choose the corresponding marketing form:
For brands in the stage of content marketing 1.0, general note forms related to brand strength can be put in, such as evaluation, tutorial, collection and unpacking.
At the stage of content marketing 1.0, brands in specific industries such as clothing, food and cosmetics can also focus on "exclusive" note-taking forms such as ootd, component analysis, shop exploration, color test of cosmetics and makeup imitation. At the same time, it is also an important form of notes in other industries in the content marketing 2.0 stage, reaching more potential consumers.
The brand of content marketing 2.0-3.0 can be put in the form of immersive notes, vlog, etc. Communicate brand image and product concept with different content.