McKinsey Diagnoses China Life Insurance Market
Strong development trend
According to McKinsey, a global management consulting firm, by 20 12, the total premium of China's life insurance market will increase from10 billion in 2008 to16 billion, and China is expected to become one of the five largest life insurance markets in the world after the United States and Japan by 20 15 years ago.
There is a big gap between per capita premium and developed countries.
McKinsey said that although China's life insurance industry has developed rapidly, the potential of China's life insurance industry has not been fully tapped. At present, the penetration rate of life insurance products in China still lags far behind other Asian markets. China's per capita premium is only $50, which is only 2% of Japanese per capita life insurance premium. China's life insurance has great potential.
Increased household income-the potential market is considerable.
In the medium and long term, China's sustained economic growth is still optimistic. China consumers' saving method has gradually changed from cash to savings and investment products, which has become the driving force to promote the development of life insurance market. McKinsey said that there are several long-term trends in the future, which indicate that China's life insurance industry will flourish in the medium and long term. It is estimated that in 2007-2065 438+02, there will be 50-70 million families in China whose annual income will exceed $ 10000, thus joining the expanding middle class in China. This will lead to new customers from 654.38+0 billion to 654.38+0.5 billion being able to purchase life insurance for the first time.
The prospects are quite bright.
Now the industry entry threshold is very low, and almost no conditions are needed. If you want to do it, there will be a company that wants you. If you have no performance, the insurance company has no cost.
However, doing it well is not easy. There are many books written by outstanding people in the insurance industry, so you can learn from them.
However, I don't understand why I want to go to the insurance industry for sales next year, because I am a stranger to this industry. The elimination rate is high.