One-to-one mode
Tailor-made solutions according to users' needs, which is also a model of selling only once.
When you polish a new product, it is safe to export your solution through one-to-one mode and carry out market verification. Iterate your product according to market feedback.
One-on-one here is not necessarily one-on-one, but also a small group of people can be organized to verify.
One-on-one consumption is more, and different users will have many sexual problems, so you need to constantly explain the same problems to others. But it is also a process of self-improvement. Although it is the same question, when you explain it to the first person and the tenth person, the content of the explanation will definitely change, even the tenth time is completely different from your first time.
The key to one-to-one is to track the user's progress in time and ensure that the user reaches the target state as soon as possible.
Second, one-to-many form.
The way of starting classes and training camps is precisely because in the one-on-one process, we have encountered many users' sexual problems. We can integrate these sexual problems and offer courses to achieve the goal of selling many times at once.
The practice of most people is to start classes at a fixed time, record courses on the spot or release pre-recorded courses as the course progresses.
At the same time, a community will be established for discussion or teachers to answer questions.
In this mode, in addition to the content and quality of the course, the maintenance of the community is also very important. In addition to the course content, does the teacher often interact in the club and seriously comment on the classmates' homework?
If this model is completed, it will spread the word-of-mouth of teachers quickly and improve the net recommendation value of teachers in this course.
Third, the curriculum form.
The product is very mature, it can be recorded as audio or sold all the time, and the requirements for the product are very high. Because you don't know how well your users understand them and under what circumstances they attend classes.
In addition to selling pre-recorded courses all the time, many courses will establish a community, but this community is different from the second mode of training camp.
The community of the training camp ends when it expires, and the community is most active when it is in its life cycle;
This kind of community is constantly joined by new people, and everyone's learning progress is different, and learning basically depends on consciousness.
Therefore, if products are sold in this mode, there will be no community defenders to provide learning guidance or other values for new members in the group, which will have a negative impact on curriculum and teachers' reputation.
Because many people are impulsive in signing up for classes now, there is no impulse to sign up for classes when they really study. In addition, there is no one to supervise and reason when studying, so this course may become a storage course again.
Various business models have their own advantages and disadvantages. There is no best model. Choose the one that suits you best according to your current situation.
I'm Juan, and I'm looking for one-on-one consultation this month. 299 yuan/person, giving 12 months of follow-up counseling service, which will teach you how to break through self-restriction from 0 and realize personal brand realization from six dimensions: positioning-product or service-packaging, marketing-drainage-transaction-community operation. If you have these puzzles, please add me: rendoudouer (pinyin for "Doudouer") for consultation.