Baidu map business has been merged into the automobile business group, and the reporting route of Ji Yongzhi, general manager of Baidu map, has changed from Mars, chief information officer of Baidu, to Shang Guobin, vice president in charge of Baidu Intelligent Transportation Division (ACE). Baidu map business was merged into the automobile business group.
Baidu map business was merged into the automobile business group 1, and Baidu map business was established in 17, which will undertake a new mission.
36Kr learned from a number of people familiar with the matter that Baidu's map business has been split from Baidu CTO Wang Haifeng and adjusted to Baidu IDG (Intelligent Driving) business group. In the personnel system, the reporting route of Ji Yongzhi, general manager of Baidu Map, changed from Mars, chief information officer of Baidu, to Shang Guobin, vice president in charge of Baidu Intelligent Transportation Division (ACE). Mars is a veteran of Baidu's map business. He is currently Baidu's chief information officer, reporting to Baidu's chief technology officer Wang Haifeng.
Sources told 36Kr that Baidu Map has more than a dozen sub-businesses, with nearly 1,000 employees, and almost all businesses have been transferred to Baidu IDG. "Even the design department has come over."
In response to this news, Baidu Group replied 36Kr: Thank you for your attention. Baidu map has a user-oriented service interface and industry-leading high-precision map capabilities; Radish running and intelligent transportation can provide smarter services. The business strategy adjustment of Baidu Map will give full play to the advantages of organizational resources and support the comprehensive achievement of Baidu's strategic objectives.
According to official data, Baidu Map was launched in 2005 and has been established since 17. It has played a key role in the strategic layout of Baidu's local life, mobile navigation and car networking. However, with the divestiture of Baidu's local life business, the market share of mobile navigation has been constantly seized by Gaode, and the strategic position of Baidu map in the competition of large companies has gradually faded, turning to B-side for commercialization.
In April of 20021year, the monitoring data of Bida Consulting showed that the monthly active users of Gaode Map were 477.489 million, followed by Baidu Map, which reached 389126,000, and the monthly active users of other Tencent Maps and sogou Maps were less than 654.38 billion.
36Kr has been told by map practitioners for many years. In fact, in the whole map industry, the more profitable business is cars. "If you don't take a taxi, car installation is the big income of the map."
It is not difficult to understand that Baidu moved the map team as a whole to the automobile business group.
At present, the business of Baidu IDG business group mainly includes: intelligent driving and intelligent cockpit for mass production of automobile enterprises, L4 Robotaxi, automobile cloud, intelligent transportation (vehicle-road coordination, unmanned bus) and so on. Almost all businesses need the support of map technology, which seems to be particularly critical for Intelligent Transportation Division (ACE).
A senior employee who left Baidu told 36Kr that the map is a very important infrastructure in Baidu ACE's future transportation planning. "For example, in the past, the traffic police system in a province and city often had to connect ACE and Baidu maps at the same time, which was a bit messy. In addition, many attempts of intelligent transportation applications also need to be tried on the map client, and this innovation should be accelerated after integration. "
Some Baidu employees also said that most of the ace intelligent transportation services are paid by the government, and ordinary users are not deeply aware. As a "national" C-end application, Baidu map can be combined with vehicle-road cooperative facilities, driverless buses and self-driving taxis to explore more functions that users can perceive.
In addition, in the intelligent cockpit and intelligent driving business, Baidu maps and high-precision maps can be integrated into technical solutions to make money from research and development fees and licensing fees.
The integration of map and automobile business is just one of Baidu's many business adjustments this year. Not long ago, the car-road coordination and unmanned buses in Baidu's ace department were also integrated, and the Che Yun business was also stripped from the ace business, reporting directly to Li Zhenyu, general manager of Baidu IDG.
A series of adjustment measures are related to Baidu's investment strategy today. Some Baidu employees said that the signal sent by Baidu's management this year is, "Either your project can get corresponding profits, or your project can achieve considerable market growth. If neither can be achieved, the company will not be willing to invest. "
At present, among the smart driving business that Baidu focuses on, the representative ones are the car-making project that has caused waves in the capital market and the Robotaxi project with future imagination.
This can also be seen from the OKR of Baidu Group CEO Li Yanhong. According to sources, Baidu's helm paid special attention to the emerging car-making business-Du Ji Auto, and its OKR clearly wrote down the pre-order target that Du Ji Auto will achieve this year.
Du Ji Auto is regarded as the outpost of Baidu's intelligent driving technology and enjoys many convenient resource channels. According to sources, Baidu has a special strategic innovation team to connect with Du Ji Auto. "Some technical solutions for mass production of automobiles in Du Ji will take one year to be promoted to the industry."
Also highly anticipated by Baidu is the self-driving taxi business. In February of this year, Baidu launched the Apollo self-driving travel service brand "Radish Run" to provide citizens with self-driving travel services. Baidu's positioning for this business is to take orders for the travel market and obtain taxi revenue.
According to Wei Dong, vice president and chief safety operating officer of Baidu's intelligent driving business group, in the fourth quarter of 2002 1.3 million, the order volume of radish runners reached 21.3 million, nearly doubling from the previous month. This year, Baidu continued to increase vehicle investment. "Guangyizhuang now operates hundreds of cars and needs hundreds of millions of capital investment." Baidu's goal is to expand the radish run to 65 cities in 2025.
Baidu, which has been committed to autonomous driving since 20 13, can't say that its technology accumulation is not deep enough, but the strategic change along the way has made it miss many industrial windows such as mass production and car building. Today, Baidu seems to want to gather resources as much as possible, taking into account the present and the future.
Baidu map business has been merged into automobile business group 2. According to media reports, Baidu map business has been spun off from Wang Haifeng, CTO of Baidu, and adjusted to Baidu IDG (Intelligent Intelligent Driving) business group.
It is understood that in the personnel system of Baidu, the reporting route of Ji Yongzhi, general manager of Baidu Map, has been changed from Mars, chief information officer of Baidu, to Shang Guobin, vice president in charge of Baidu Intelligent Transportation Division (ACE).
According to sources, Baidu Map has more than a dozen sub-businesses with nearly 1,000 employees. Almost all the business has been transferred to Baidu IDG, and even the design department has been transferred to this part.
Media reports on the merger of Baidu map and automobile business
In response, Baidu responded: "Baidu Map has a user-oriented service interface and industry-leading high-precision map capabilities; Radish running and intelligent transportation can provide smarter services. The business strategy adjustment of Baidu Map will give full play to the advantages of organizational resources and support the comprehensive achievement of Baidu's strategic goals. "
As a common software for people to travel, map application has brought a lot of convenience to people's daily life. In 2005, Baidu Map was officially launched. It is reported that Baidu Map has been adhering to the brand mission of "technology makes travel easier" since its launch.
The current business of Baidu IDG business group includes intelligent driving, intelligent cockpit, L4 Robotaxi, automobile cloud and intelligent transportation. Almost all enterprises need map technology to support them. As the official said, this business strategy adjustment will give full play to Baidu Map's own advantages and provide users with better services.
Baidu map business has been merged into the automobile business group. According to 36Kr, Baidu map business has been spun off from Wang Haifeng, CTO of Baidu, and adjusted to Baidu IDG (Intelligent Intelligent Driving) business group. According to sources, Baidu Map has more than a dozen sub-businesses with nearly 1,000 employees. Almost all business has been transferred to Baidu IDG. "Even the design department has come over."
In this regard, Baidu responded that the business strategy adjustment of Baidu Map will give full play to the advantages of organizational resources and support the comprehensive achievement of Baidu's strategic goals.
At present, Ji Yongzhi, general manager of Baidu Maps, has turned to Shang Guobin, vice president of Baidu's Intelligent Transportation Division (ACE), who reports to Li Zhenyu, senior vice president of Baidu.
Before the business adjustment, Ji Yongzhi reported to Mars, a veteran of Baidu map business. She is currently the chief information officer of Baidu, reporting to Wang Haifeng, the chief technology officer of Baidu.
Baidu IDG's business mainly includes: autonomous driving, intelligent transportation and smart cars (including car networking business and L2+ assisted driving business, etc. Among them, the commercialization of autonomous driving and intelligent transportation is still in its infancy. Smart car business with mature business model is the main force of IDG commercialization at this stage.
In terms of personnel structure, IDG business group is divided into autonomous driving business group, intelligent automobile business group, intelligent transportation business group and GTM (business department). The leaders of these four business groups are Chu Ruisong, Shang and Wu, who all report to Li Zhenyu, senior vice president and general manager of Baidu.
After this adjustment, Baidu map business was merged into intelligent transportation business group.
In addition, not long ago, the car-road coordination of Baidu's trump card department and unmanned buses were also integrated, and the Che Yun business was also separated from the trump card business and reported directly to Li Zhenyu.
This also means that the scope of charges in Li Zhenyu is obviously further expanded.