Hisense's 200,000 fresh air conditioners and brilliant new products went offline.

Qingdao Daily/Guan Hai News March 27 th "Oxygen-enriched fresh air, free to take a deep breath." At 2pm17pm on March 26th, in the air-conditioning workshop of Hisense (Pingdu) Household Appliances Industrial Park, with the applause and fireworks flying full of joy and expectation, Hisense's 200,000 fresh air conditioners and their brilliant new products slowly "stepped out" of the production line, surrounded by relevant guests from all walks of life and tens of thousands of "letter powder". The high-end Galaxy color system engraves the oriental philosophy on the textured titanium plate ... As soon as the brilliant C200 appeared, it won the hearts of many "family bosses" in the country with its stunning appearance, and more than 120 sets of "cloud ordering food" broke out instantly.

One-button landscape room, you can also breathe freely indoors.

In fact, as early as June 65438+ 10/0 this year, Hisense's brilliant C200 fresh air conditioner was introduced to the world in a meta-cosmic way through Hisense's deep breathing strategy and new product launch conference. At this conference, Hisense Air Conditioning officially put forward the strategy of "deep breathing", launched a series of new air conditioners with deep breathing, net breathing and natural wind, and diversified the layout of fresh air air conditioners. Deep breathing is the flagship series of Hisense's fresh air category, focusing on air customization and respiratory health; As a waist series, clean breathing focuses on the cleanliness of the air. Brilliant C200 belongs to deep breathing series, and its technology development originates from nature. It turns an air conditioner into a healthy, intelligent, comfortable, clean and convenient household appliance, and creates an all-weather natural air "ecological housekeeper" from five dimensions of freshness, cleanliness, wind, temperature and humidity. It can be said that one-click contact with mountains and rivers and free deep breathing have created a new era of indoor hair growth in natural air.

One-click linkage, Hisense Xinfeng leads the new industry.

"Guan Hai News" reporter learned that as a bright new product, Hisense air-conditioning brilliant C200 is far ahead of similar "fresh air" in appearance, function and other indicators. For example, the Air-care multi-dimensional air balance system is the first in the world, which can realize the five-dimensional linkage of freshness, cleanliness, wind, temperature and humidity; Another example is intelligent remote sensing, which can not only be controlled remotely, but also automatically adjust the corresponding temperature and humidity according to the user's physical condition; Another example is 180m? /h Super fresh air volume, intelligent humidification; For example, its H 1 1 grade HEPA filter faithfully guards the fresh air, and the purification efficiency of suspended particles is as high as 99.97%, the removal rate of formaldehyde is as high as 94.42%, and the removal rate of PM2.5 is as high as 99.9%, which can deeply purify the indoor air in the whole area.

"Breathe fresh air with oxygen, breathe deeply freely" is the value log of Hisense's brilliant C200 air conditioner, which focuses on every breath quality of indoor air and consumers' own health, and innovates the new trend of user experience with the persistence of breathing fresh air, in-depth insight into users and awe of science.

So what is the experience of Hisense air-conditioning brilliant C200? In terms of image, it has changed the limitations of traditional air-conditioning closed space, and always inputs filtered and sterilized outdoor air into the room in a "fresh and fresh" mode; It integrates the functions of traditional air conditioner, humidifier, dehumidifier, dryer, ventilator and sterilizer. One-click, and can intelligently adjust the corresponding dimensional parameters, so that every user can enjoy natural and healthy deep breathing; It can remove indoor fume and odor in the shortest time, and realize balanced, uniform and efficient rolling temperature and humidity adjustment, rather than regional differences. ...

It has been innovating, and Hisense Xinfeng has been the third generation so far.

"Hisense has always insisted on rejuvenating enterprises through science and technology and constantly promoted technological innovation in the air-conditioning industry. From the frequency conversion expert of 1997 to the first fresh air air conditioner in China in 2008, and then two years ago, due to the sudden outbreak of the epidemic, consumers' demand for a healthy life is increasing day by day. Hisense Air Conditioning has fully rolled out the "fresh air" matrix and led the industry through "fresh air" technology. Hisense Xinfeng air conditioner has won the recognition of the industry and the love of consumers. Bie Qingfeng, vice president of Hisense (Shandong) Air Conditioning Co., Ltd., said at the off-line ceremony of Hisense's 200,000th fresh air conditioner and brilliant new products held on the same day.

After three years of research and development, 200,000 units will be produced in two years. The reporter learned from Guan Hai that since its listing in 2020, Hisense Air Conditioning Fresh Air Series has been innovating continuously while leading the same industry, and has undergone three generations of changes.

The first generation is deeply rooted in the hearts of the people with the experience of "turning on the phone for 3 minutes, and the room is full of fresh air". Take X800 cabinet as an example. Through the micro-positive pressure fresh air oxygenation system, the maximum fresh air volume can reach 150m? /h, can quickly realize the new atmosphere in the house.

The second generation is the Spring Breeze Series of Hisense Fresh Air Conditioner. On the basis of "fresh air is everywhere", it takes "soft and clean, enjoying the spring breeze all year round" as the experience, and is equipped with the fourth generation soft wind technology, so as to "keep out the wind without blocking the cold" and gradually soften the hard wind with "hilly soft wind technology" to further enhance the comfort of air conditioning. While breaking through the "soft air" technology, Feng Chun Series made great efforts in the field of "clean air", and put forward an all-round system solution-C net cube global purification technology, which combined three technologies of nano lotus leaf hydrophobic filtration, 57 high-temperature self-cleaning and Hi-nano ion sterilization to achieve global purification such as wind purification, air conditioning purification and environmental purification, and created the first batch of fresh air air conditioners in the industry to achieve the perfect combination of soft air and purification, and upgraded the industry air supply technology to.

Brilliant C200 is the representative of the third generation. Brilliant C200 cabinet machine can realize five control systems of temperature, humidity, cleanliness, freshness and wind with one key, control indoor air in all directions and improve indoor air quality in an all-round way. This product adopts the world's first multi-air duct integration technology, which solves the structural limitations of traditional air-conditioning ducts, and integrates fresh air ducts, purification ducts and air-conditioning ducts, so that the air-conditioning cabinet can have fresh air, purified air, wet air, cold and hot air at the same time, and four winds blends with each other, so as to achieve health and comfort.

Became famous in one fell swoop, and Hisense's new wind blew the market whirlwind.

"Hisense Fresh Air Conditioning is the most distinctive, best product, best promotion, most cost-effective and most popular product among fresh air conditioners. The phrase' Turn on the machine in three minutes, the room is full of fresh air' has always been catchy among consumers, vividly expressing the characteristics of Hisense's fresh air conditioning, such as large fresh air volume, rapid change of fresh air speed and good health products, which directly pokes the needs and interests of customers and can be said to have become famous in one fell swoop. "Bi Yongna, a home appliance dealer and general manager of Qingdao Yuheng Electric Appliances, said.

Bi Yongna told Guan Hai News that in recent years, Hisense Air Conditioning has achieved fruitful results in Yuheng. 2 1 cold year, the air conditioning scale of Liqun system Hisense reached 36 million, up nearly 40% year-on-year, higher than the market. Since the listing of Hisense Fresh Air Conditioning, Yuheng Electric has been focusing on the promotion of fresh air conditioning. 2 1 cold year, Hisense's fresh air air conditioning sales accounted for 29%, up 7 percentage points year-on-year. In other words, for every four Hisense air conditioners sold, there are at least 1 fresh air conditioner. If the reduction accounts for more than 40%, such a sales structure will bring a win-win situation with high gross profit.

Bie Qingfeng, vice president of Hisense (Shandong) Air Conditioning Co., Ltd. said that in 20021year, the raw materials of household appliances rose sharply, hitting a record high, and the cost pressure of air conditioning was huge. Combined with the long-term epidemic, the air-conditioning industry has entered the stage of stock competition. Faced with tremendous pressure, Hisense Air Conditioning has become a "dark horse" in the market with its diversified product matrix mainly based on fresh air products. Its sales performance increased sharply against the trend, and its annual income reached a record high, reaching 654.38+0.5 billion yuan. In 2022, with the guidance of the municipal government and the support of the group, Hisense Air Conditioning will unswervingly implement the strategy of "advanced manufacturing" with sustained and steady development, benchmark the world's advanced level, constantly pursue high goals, reach the global industry technology leading level, and achieve a double harvest of economic and social benefits.

It's a deal, 2022 will be a brilliant year for Hisense Air Conditioning Butterfly.

"2022 is destined to be a dynamic year. Hisense became the official sponsor of the 2022 World Cup, the first China enterprise to sponsor the European Cup in 56 years, and the only China enterprise to sponsor three world-class sports events in succession: the 20 16 World Cup, the 20 18 World Cup and the 2020 European Cup. Meanwhile. Hisense is also a young brand. Just last week, we invited Mao to be Hisense's younger ambassador, and let more and more new generation consumer groups feel the brand charm of Hisense! " Li Wei, vice president of China marketing headquarters of Hisense Group, said that 2022 is destined to be a brilliant year for Hisense air conditioners. The advent of brilliant C200 and X8 10 air conditioners will make Hisense air conditioners shine again in the industry.

"In the past year, Guangming series products were quickly discovered, accepted and recognized by consumers from listing to maturity and from maturity to leading. According to the data of Aowei Cloud, brilliant sales jumped from 5.65 million yuan in 2020 to 2 1 10,000 yuan in 202 1 year. This year, our sales will exceed 654.38+0.5 billion yuan, and we will lock in the fastest growing brand in the high-end market in 2022 ahead of schedule. Guangming series air conditioners are a set of household appliances specially customized by Hisense for families in China. At the same time, as the flagship high-end product of Hisense Air Conditioning in 2022, it shows the exquisite product technology and design concept of Hisense Air Conditioning, so that every user can enjoy the free deep breathing at the touch of a hair indoors. This paper gives a new interpretation of household appliances. We believe that in 2022, bright color suits will surely usher in new glory! " Li Wei said.

"Hisense Air Conditioning has chosen Pingdu since April 1996 and settled in Nancun. It has been 26 years since then. Over the past 26 years, we have spent unforgettable and brilliant years hand in hand, witnessed each other's growth and transformation, and have long been the closest partners. Hisense Air Conditioning, as the earliest domestic enterprise, began to research, develop, produce and popularize inverter air conditioners. Relying on its unique talent advantages and technological advantages, Hisense has devoted itself to the research and development and application of independent core technologies and products for many years, and continuously promoted the industrialization of fresh air scientific and technological achievements. Hisense has become a well-deserved leader in the air-conditioning industry in China. From the first inverter air conditioner in China to the first fresh air air conditioner in China, and today's brilliant new products are officially off the assembly line, Hisense has always been at the forefront of the development of air conditioning industry in China, leading the air conditioning industry in China. In 20021year, Hisense Air Conditioning achieved an output value of 5.942 billion yuan and a sales income of 6.963 billion yuan, which became a glorious banner of Pingdu enterprises and a pillar of economic and social development. I believe that our brilliant new products will once again lead the new trend of China air-conditioning industry and seize more market share. " Xuefeng Song, deputy mayor of pingdu city, said.

2022 is the year of overall improvement of flatness. At present, pingdu city is working in accordance with the "1 133" plan to build the "living room" of Wei Qingyan urban agglomeration and the "bridgehead" of Qingdao's radiation-driven peninsula integration development. As a Qingdao-level high-end manufacturing base determined by the planning of Qingdao Municipal Party Committee and Municipal Government, pingdu city has always insisted on supporting the development of the real economy in a prominent position in all its work. The whole city has firmly established the ideology of "respecting, attaching importance to and loving enterprises" and the action consciousness of "serving enterprises as their own responsibility" to create a good development environment for enterprises. "We will, as always, give more encouragement to Hisense, do more things to help Hisense develop, and do our best to provide the best quality, most intimate and thoughtful service. We hope Hisense Air Conditioning can take this dazzling new product off the assembly line as a new starting point, forge ahead and make persistent efforts, continue to expand production capacity, improve efficiency and level, and join hands with Pingdu to create a better tomorrow. " Xuefeng Song said.

(Qingdao Daily/Guan Hai journalist Yang Haitao)

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