In recent years, with the rapid development of social economy, the number of private cars has increased year by year, and people urgently need to master automobile driving technology, which is a basic skill, and driving school is an important bridge for people who want to master this skill. On the one hand, the government gradually relaxed the age of learning to drive, and the upsurge of learning to drive for college students rose again. On the other hand, the textual research of motor vehicle driving is about to be reformed, from nine to three, which greatly increases the difficulty; Thirdly, college students master this skill, which not only expands their knowledge and practical ability, but also improves themselves, adding an important bargaining chip for finding a job in the future. The upsurge of college students' driving test is rising quietly.
To this end, the Outreach Department of the Student Affairs Management Committee of Nanchang Institute of Technology, in view of the above background, has reached an agreement with Blue Sky Driving School, a famous driving school in Jiangxi Province, to promote test drive activities for all teachers and students.
Second, the publicity objectives:
In the publicity activities, the Blue Sky Driving School will be publicized in all directions, so as to increase the number of students who sign up for driving school, so that students can master basic driving skills quickly and skillfully, and enhance the image of the affairs management Committee of our school. At the same time, through this activity, the ability of cadres will be exercised and their quality will be improved in an all-round way.
Third, the theme of the publicity activities:
Above the blue sky and white clouds, the driving school is the first in Jiangxi.
Four. Contents of the publicity plan:
(1) Poster promotion:
(1) Posters appear as sponsors by merchants, and these posters will be placed in places where there is a lot of people in the school.
(2) We can be responsible for posting company posters in male and female dormitories, at the entrance of canteens and on the bulletin boards of teaching buildings.
(2) Banner publicity:
Banners will be hung on both sides of Qianbei Teaching Bridge, on both sides of the main road of the school and on the wall at the entrance of our Committee (this propaganda means is aimed at all students).
(3) Set up special registration driving points:
1. Setting the special registration place of our school's Blue Sky Driving School in the Foreign Relations Department of the Student Affairs Management Committee is conducive to facilitating students' registration, serving the majority of students and enhancing the purpose of serving all students wholeheartedly.
2. The registration fee shall be collected by the International Liaison Department.
(4) Free test drive:
1. After our continuous publicity in the early stage, in order to increase the interest of students interested in learning to drive, we contacted the driving school and organized the students who asked for a test drive to take them to Blue Sky Driving School for a free test drive, so as to stimulate the enthusiasm of students to sign up for driving.
2. After the test drive, we will bring it back to them in a unified way, telling them that there will be great discounts and some fees can be exempted to ensure that their driving will be taught by a gold medal coach from Blue Sky Driving School, thus attracting them to sign up for driving.
(5) Publicity time: 20 10-20 1 1 school year.
Fifth, student file management:
Unified management with Blue Sky Driving School and our Committee, and the external relations department of our Committee is mainly responsible for it. Unified and confidential management of student information, safeguard the rights and interests of the college, enhance the image of our Committee, and exercise the basic management quality of cadres.
The effect of intransitive verbs propaganda activities;
In the 20xx-20xx school year, teachers and students of the whole school will be well-known about Blue Sky Driving School, understand the basic situation of driving test, maximize the number of people who sign up to learn driving, and lay a solid foundation for cooperation with Blue Sky Driving School in the future. At the same time, through the promotion of this driving school activity, the comprehensive quality of cadres will be improved.
Seven. Publicity budget:
As the registration fee for driving school is constantly changing, it depends on the specific situation.
Make a budget.
Eight. Summary of this activity:
Through the publicity activities of Blue Sky Driving School for one semester, there are successes and many shortcomings:
First of all, the successes are as follows:
(1), highly valued and carefully deployed:
The Committee and teachers attached great importance to this driving school publicity activity, held relevant meetings in time to discuss the implementation plan of the "driving school publicity activity", arranged and deployed the "driving school publicity activity", and defined the work objectives. It is proposed to take "blue sky and white clouds, the first driving school in Jiangxi" as the theme, and focus the publicity work on sophomores and juniors, so that "everyone knows, everyone knows".
(2), clear tasks and responsibilities:
In the publicity activities, in order to ensure the publicity quality and improve the publicity effect, we have carried out a specific division of labor for each department: First, the International Liaison Department is responsible for the publicity of driving schools, especially to let students know the importance of taking a driver's license for finding a job after graduation, so that everyone knows. Second, the Finance Department and the Secretariat * * * discuss the formulation of driving school publicity expenses, and assist the International Liaison Department to collect college fees. Third, the propaganda department and our external relations department cooperate well to promote the blue sky driving school.
(3), various forms of publicity, highlighting the key points of work:
1, held a cadre driving school publicity skills training meeting.
During the activity, many trainings were conducted on the details of doing a good job in driving school publicity and increasing the number of applicants, and key questions in operation were answered. Further advance the activity process.
The work puts forward the requirements.
2. Telephone consultation and publicity:
In the publicity activities, the International Liaison Department got in touch with classes of all grades, answered students' doubts and questions about the school entrance examination seriously, and consulted many valuable opinions.
Two. Problems and shortcomings in publicity activities
First, the lack of funds for propaganda work has had a certain impact on propaganda work. At present, only limited funds can be provided to support the development of this activity, and it is difficult to carry out large-scale and in-depth publicity and promotion activities. Cadres of the International Liaison Department and various departments of the Committee have thought of many ways, and most of their energy has been spent on work propaganda. However, due to lack of funds and other reasons, the depth and breadth of publicity have not achieved the expected results.
Second, there is no effective response to students' complaints about the cumbersome registration and payment procedures. In the process of publicity, students often complain about simplifying the registration and payment procedures. Because the Committee has reached many agreements with Blue Sky Driving School to protect the interests of students to the maximum extent, and at the same time, due to the increasing number of students learning to drive in the past two years, the problems of queuing up for registration and payment are prominent, which objectively causes the cumbersome registration and payment procedures.
Third, coordination needs to be strengthened. Mainly rely on publicity or posters and banners, as well as the idea of telephone publicity, their own publicity can not keep up, only hanging banners, printing and distributing publicity materials, there is no fresh and unique publicity activities and means, which affects the publicity effect. Publicity activities can not be well coordinated, and the management of various ministries is not standardized enough, which leads to confusion in the publicity of later activities. In addition, other relevant departments involved in publicity activities need to strengthen coordination and cooperation.