Li Guangdou, a famous domestic brand marketing expert, planned the brand upgrade, and the world-famous Langtao Company designed it.
Ba Jin Men's Wear Co., Ltd. Shanghai Branch will officially show Ba Jin's brand-new symbol-"The Return of the King". "This time, the company invited the world-famous Langtao Design Consulting Company to design and spent millions of yuan to create a new image for Ba Jin." Lian Jin, vice president of Ba Jin Men's Wear Co., Ltd. told reporters.
Speaking of Ba Jin, it is easy for people to see its original symbol-a "champion" image standing with high arms. In the future, the new logo will begin to completely replace the use of the old logo. Regarding Ba Jin's rebranding, Li Guangdou, a famous domestic brand marketing expert, said that the brand's "promotion" began with rebranding.
Invite world-renowned design companies
These days, in front of Ba Jin's flagship store, the decorators are busy redecorating the lintel. Careful consumers may find that the LOGO pattern at the entrance of Bajin men's clothing store is different from the past.
The new logo of "The Lord of the Rings: The Return of the King" consists of three parts: the totem of the king, "K-BOXING" in English and "Ba Jin Men's Wear" in Chinese. "Totem consists of four unsymmetrical figures which are not connected with each other, concentrated on the axis, representing the convergence of four directions in the world, echoing each other and living in harmony, forming a totem image of a confident king. The decorative mark with a blank space in the middle looks like an official seal and is a symbol of integrity. " Brief introduction of Lian Jin.
Lian Jin told reporters that the company was very cautious about the changes in the bidding, and invited the world-famous Langtao Company to design a brand-new logo for it. Toby, the creative director of Langtao Company, is the head of Ba Jin's new logo project. From the end of last year, after more than four months of discussion and revision, Ba Jin decided the new logo from dozens of alternatives.
Ye Qinglong, managing director of Langtao Asia Pacific, who is responsible for the design of the new logo for Ba Jin men's wear, said: "The king's posture of the new logo gives people a sense of progress and speed, which symbolizes the continuous improvement, change and evolution of Ba Jin men's wear. It inherits the original totem of male struggle, masculinity and domineering, and incorporates fashionable, avant-garde and unique artistic elements to make the champion image vivid. "
As early as 1996, the image of "Champion" inspired by "Little Golden Man" was adopted by Ba Jin Men's Wear as its own image logo. 1997, Ba Jin Company optimized the logo design in both Chinese and English. Since then, Ba Jin's "champion" symbol has been used to this day.
For any brand enterprise, the upgrade and evolution of brand identity, even a slight modification, is a test and challenge for the enterprise, because it means changing the brand imprint that has been engraved in the hearts of consumers. Lian Jin, vice president of Ba Jin Men's Wear, firmly said: "The launch of the new logo is the right thing for Ba Jin to do at the right time and place."
"rebranding is indeed a time-consuming and labor-intensive' huge project'. We also spared no effort in brand promotion before, making the original logo deeply rooted in people's hearts. People are used to seeing this familiar trademark in CCTV advertisements and shopping centers in cities. But rebranding is also an opportunity for our brand to upgrade and develop. " Lian Jin said frankly: "The decision to release the new logo one week before the opening of the 2008 Olympic Games was well thought out. This is a once-in-a-lifetime historical opportunity and a brand upgrade to show the company's strength. "
At present, in order to better promote and publicize the new logo, Ba Jin Company has also specially funded relevant institutions to produce a publicity short film entitled "The Lord of the Rings: The Return of the King-Brand Evolution". Lian Jin said that in the future, the company will spend more energy to quickly promote the new logo.
Regarding the change of Ba Jin's bid, Li Guangdou thought it was the performance of brand promotion. "Rebuilding the brand is the need of the brand's overall strategy, an important part of the brand's fine chemical engineering, and an important means for the brand to continuously inject new elements and resist aging." He said.
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