Establish an image, build a brand, promote business development and provide users with a good and warm postal environment; At the same time, various management and assessment systems are introduced to strengthen the service awareness of employees.
(B) brand strategy
Specifically, we can start from the following aspects: First, use newspapers, radio stations, TV stations, outdoor advertisements, commercial leaflets, publicity banners and other media forms to carry out three-dimensional publicity, so that the convenience and speed of postal express service are well known; The second is to produce business publicity materials and distribute them during festivals, celebrations and other large-scale celebrations to expand social visibility.
Innovation strategy
From the perspective of development, any enterprise must adjust its product portfolio according to the product life cycle, find backup products, and seek to maximize the interests of the enterprise. However, there is a premise for developing new products, that is, there is excess resources in the main business, otherwise it is tantamount to killing the goose that lays the golden egg. Therefore, when developing new business, we should pay attention to efficiency, ability, characteristics and potential. The development of new business should be combined with local conditions, make full use of industry advantages, develop new business that is difficult to find alternative products, and try to penetrate into high-tech fields, especially network technology, which has great development potential and long development cycle.
(D) Market segmentation strategy
Without exception, management requires the maximization of benefits, and management strategies should be adjusted according to their own reality and market changes. In terms of business types, it is necessary to highlight the goods business and give consideration to the document business.