Group purchase, also called collective purchase, is the abbreviation of group purchase and collective purchase. Its essence is the act of gathering scattered consumers with the same purchase intention to buy in large quantities from manufacturers (essentially wholesale). Now it mostly appears in the form of online group buying.
As we all know, the price of commodity wholesalers is much lower than that of retailers, which is due to the large-scale purchase of wholesalers. He enjoys the first-class agent price of the manufacturer, and the premise of enjoying this price is to meet the quantity requirements of the manufacturer. So if you want to have a low price, you must have a quantity guarantee. It is impossible for an individual to meet the requirements of the number of manufacturers when purchasing a certain commodity, so the end buyer-the end customer of the commodity will always be the victim of multiple profits (primary agent, secondary agent, terminal store). What group buying needs to do is to organize the scattered terminal purchases, and finally meet the requirements of the number of manufacturers, so that the terminal consumers can enjoy the price of the first-class agent.
Group purchase products include decoration building materials, household goods, automobiles, houses, household appliances, computers, daily necessities and other fields. Group buying originated in Beijing, Shanghai, Shenzhen and other cities, and now it has matured rapidly in major cities across the country, becoming a modern fashion shopping mode pursued by many consumers, because it effectively prevents the profiteering in immature markets, the blindness of personal consumption and resists the bubble of mass consumption.
Second, the benefits of group buying
The ability to bargain comes from the accumulation of life. Make full use of experience, courage and accurate calculation when bargaining. If you don't have this talent, I suggest you take part in the building materials group purchase collection. At present, this consumption pattern is relatively mature. But be careful not to participate in group buying organized by individual behavior, which can not guarantee the supply and after-sales service of group buying. At present, all major cities are professional group buying institutions, which belong to corporate behavior. Their group purchase price is generally much lower than that of individuals, and their cooperation with merchants is bound by contracts and laws, so general supply and after-sales can be guaranteed.
The benefits of group buying are mainly manifested in two aspects: first, the group buying price is lower than the lowest retail price in the product market, and second, it can effectively guarantee the quality and service of products.
The reasons why group buying can bring the above benefits are as follows: firstly, participating in group buying can effectively reduce the transaction costs of consumers and obtain reasonable low prices on the premise of ensuring quality and service. Group buying is essentially equivalent to wholesale, and the group buying price is equivalent to the wholesale price of products in the group buying volume. Through online group buying, passive decentralized purchase can be changed into active bulk purchase, and products with the same quality can be purchased, and lower prices and better services can be enjoyed. Second, it can completely change the weak position of consumers caused by opaque market and asymmetric information in traditional consumption behavior. By participating in group buying, we can learn more about the specifications, performance and reasonable price range of products, and refer to the objective and fair evaluation of products by group buying organizers and other buyers, so as to take the initiative in the purchase and service process and really buy products with good quality, good service and reasonable price, so as to save time, worry, effort and money.
Third, the risk of group buying
As a new way of consumption, online group buying has no relevant rules to restrict it at present, so fraud cases are also common. In this regard, as a way of consumption, online group buying should be considered carefully when consumers choose online group buying to obtain price concessions.
At present, there are some traps in online group buying. For example, the prices of products in building materials, furniture and other industries lack transparency, and some merchants secretly raise the price tag and then discount, so consumers are very passive. Nowadays, many online group purchases are initiated by hidden businesses, and such group purchases are actually promotions.
In addition, there are still problems such as imperfect after-sales service in online group buying. Therefore, when consumers participate in online group buying, especially when buying some big items, they must consult lawyers or other relevant people to avoid unnecessary troubles. Consumers should also pay attention to the professional level and after-sales service of businesses. When taking part in group buying, avoid giving money to the buyer.
After all, online group buying is just a loose group that is temporarily organized for a specific purpose. In reality, group buyers are dispersed after successful transactions, and once there is a dispute after sale, it is often difficult to organize again, which will bring difficulties to consumer rights protection in the future. Therefore, participants in online group buying should also find ways to sign group buying agreements to avoid various risks.
Fourth, the characteristics of group buying products
1, with high brand awareness.
It has a large market share.
Generally speaking, they won many awards.
4. It belongs to the industry leader or industry leader.
5. Perfect service system and good after-sales service.
6. The product quality is stable and can stand the test of time.
7, can provide complete enterprise and product information, including licenses, permits, certificates, inspection reports, award certificates, etc.
Fifth, people who are suitable for group buying.
1, choosing not to buy things always leaves friends with regrets.
2. Worried about personal consumption, friends who can't get due protection after sale.
3. Friends who are worried about buying fake and inferior products.
4, prepare, immediately or have begun to decorate the working class, friends with less food.
5. Friends who don't know the market price, don't know how to choose materials, or don't like visiting the market.
6. Friends who don't bargain, don't like bargaining, and are too lazy to bargain.
7. Friends who have a strong sense of responsibility for the health of themselves and their loved ones and must buy products that meet environmental standards.