Gongsun Yan and Su Qin once teamed up to "all the people in the world gathered in Zhao to attack Qin" (Chapter 3 of the Warring States Policy, Qin Ce). Gongsun Yan initiated it first, and Su Qin lobbied the six countries to finally complete the joint anti-Qin campaign. Qin is in the west and the six countries are in the east, so the land of the six countries is connected with the north and the south, so it is called "Lian"; After the Qin Dynasty, he befriended the governors from west to east, and from west to east, so he was called "Lian Heng".
During the Warring States Period, Qi, Chu, Yan, Han, Zhao, Wei and Qin coexisted. In the mid-Warring States period, Qi and Qin were the most powerful countries, facing each other and fighting for allies in order to defeat each other. Not to be outdone, the other five countries sometimes confront and sometimes unite with Chyi Chin. Conflicts between major powers intensified and diplomatic activities became more frequent, which led to the struggle between Zonghe and Lian Heng.
business application
Taking history as a mirror, integration needs unity and Lian Heng needs development. In other words, all parties involved in vertical integration must know how to give up. Only by using the spirit of "willing" can we achieve great results and never give up. Lian Heng, on the other hand, must know that while cooperating with others, it should constantly explore its own potential and strengthen itself.
It was in the process of Lian Heng, a six-nation state, that Qin broke the alliance, on the one hand, constantly tapped its own potential, made the country rich and strong, and finally achieved a great victory in reunification.
With the increasingly fierce market competition, big brands, big businesses and large enterprises have formed a trend of industry monopoly, which has brought great impact to a large number of small and micro enterprises and self-employed individuals. In order to resist the impact of strong brands, Lian Heng's business strategy began to play a role.