As a new retail model with the community as the sales node, community group buying germinated and fermented in Changsha on 20 16. Just two years, like a single spark, spread all over the country. In the past six months, top players in the community group buying circle, such as Shengxing Youpin, Shi Hui Group and Meituan Youxuan Group, have raised more than 4 billion yuan. First-line funds such as IDG Investment, Zhenge Fund and Sequoia Fund have entered the market. All entrepreneurs and investors are optimistic about the potential of community group buying as the next billion-dollar market.
In this context, it is no longer a problem whether there are customers in today's community group buying and starting businesses. The real key lies in how to build characteristics and competitiveness. Today, Red Flame Information will answer you one by one.
By observing the preferred community group buying platform in Sheng Xing, Sheng Xing chose the manager of a community store as the team leader. No, according to the wisdom of the group leader, the performance of the community store is no less than that of the community couple store.
Why did you choose the community mom-and-pop store as the platform leader? There are three reasons:
1. In the community, the affinity and social network of mom-and-pop shops are not inferior to that of Ma Bao. Close relationship with community owners and mutual trust can easily establish communities and stimulate new communities;
2. According to statistics, there are about 7 million small community stores in China, accounting for almost 40% of the total retail channel shipments, far exceeding all kinds of convenience stores, and there is huge room for excavation;
3. Choosing community mom-and-pop shops as the leading platform conforms to an extremely important economic trend of the current market sinking.
With the popularity of mobile Internet, e-commerce is no longer the patent of first-and second-tier cities. Consumer groups in third-tier cities and even towns have gradually risen and become a force to be reckoned with, and the market has gradually sunk.
The slogan of 300 million people fighting for it is no exaggeration.
There are huge incremental dividends in the market, especially the platform for optimizing the community group buying model is thriving. Whether online or offline, the retail formats of first-and second-tier cities are extremely complete, and community group buying can only be used as a supplement and substitute to a large extent; Third-and fourth-tier cities and towns are just the opposite, with imperfect retail channels, low e-commerce penetration rate and difficult logistics and distribution. Community group buying has the opportunity to become the mainstream e-commerce channel.
It can be said that community group buying such as new retail and social e-commerce is itself a model of market sinking. As the mainstream retail channel in third-and fourth-tier towns, mom-and-pop stores contain unlimited energy!
After determining the core competitiveness and characteristics, what remains is to build a platform with complete system and powerful functions. Red flame information's thriving community group buying mode system exists for this purpose.
Our small community group purchase scheme provides a complete set of solutions for the development of the node (head), community users, transaction convenience and scale expansion of the mom-and-pop shop:
1. The carousel picture on the homepage of the applet and the speed dial at the bottom ensure the smooth communication channel. The generous commission system attracts the participation of mom-and-pop shops. The leader applet reduces the workload and management difficulty of the mom-and-pop shop, helps the platform to rapidly develop the mom-and-pop shop, cover more communities and rapidly expand the size of the town;
2. The platform can guide consumers to use applets by placing X display tables and distributing leaflets at the nodes of mom-and-pop shops. At the same time, the platform adopts the mechanism of points and distribution commission to encourage customers to share and attract new customers, so as to obtain points and commissions and achieve the effect of customer promotion and online fission. In addition, the platform can configure the assistant role of the group leader to help the group leader manage the community, maintain the membership relationship, enhance the stickiness of members and retain customers;
3. The homepage of applet provides flash point and group entrance. Every movement
4. After the platform scale develops to a certain extent, we can further cooperate with the mom-and-pop stores, set up platform member counters in the mom-and-pop stores, expand product categories and sales channel platforms, and supplement the original products of the mom-and-pop stores. Some platform products can also be displayed offline on the counter to guide consumers to place orders in small programs.
Red flame information empowers traditional industries with small programs, endows the industry with the mission of scientific and technological soul, and helps you stand in the trend of community group buying, spread your wings and soar, and realize your entrepreneurial dream!
Related Q&A: Tencent will invest US$ 654.38 billion in Shengxing Youxuan with a valuation of US$ 5 billion. Can Sheng Xing Optimization Become the Winner of Community Group Buying? Tencent is really smart in business layout, all in the form of investment, so Tencent will only cooperate with these platforms in the form of resources and will not cause huge hidden dangers to Tencent. For example, the Anti-Monopoly Regulations are not aimed at Tencent. This is the most interesting! Shengshi preferred to get investment from Tencent, and also got investment from JD.COM some time ago!
To be honest, if Tencent has entered the stage of strategic investment, although the state has issued a policy that it cannot gain market position by price and tactics, this does not mean that Tencent's social traffic is not allowed to be injected into prosperity and optimization. If the prosperous and optimized community group purchase is carried out through the community, then if there is Tencent's blessing, there will be a traffic portal in the future WeChat payment area, which is unusual. So I think there is only one core issue, that is, whether the prosperity of Tencent's investment is strategic investment or pure financial support, and it is only an enterprise invested by Tencent Holdings!
We should know that Tencent's support for Pinduoduo, a social e-commerce platform, is not a preferential strategy or a bargaining strategy. These are all operated by Pinduoduo Platform itself, but WeChat has given Pinduoduo a lot of convenience, including many service numbers and traffic portals, which facilitate the sharing of rights and interests between products and platform activities, and WeChat has given many green channels to facilitate Pinduoduo's activities. Naturally, Pinduoduo also got huge publicity and social traffic from WeChat. This is the value!
If Sheng Xing chooses to become the Pinduoduo in the field of community group buying and selling vegetables, it will definitely be unusual, at least it will become a big winner, but the key is that Sheng Xing chooses what new ways to play community group buying and innovate the model, so as to establish its own unique business model. I believe there will be good development results on Tencent platform!
If e-commerce is Tencent's key support strategy in the past two years, such as supporting Pinduoduo and supporting Jingxi, a subsidiary of JD.COM and JD.COM, it has given a lot of traffic support. Then, if Tencent wants to seize the offline crowd flow, quickly diversify and expand its coverage, social group buying and selling vegetables is a very good traffic entry point, and it can also increase its offline influence!
After all, what makes WeChat payment and Alipay hot is the offline payment war, which is the red envelope activity that entered CCTV Spring Festival Evening, which suddenly promoted Tencent's fiery! Therefore, from the perspective of the Internet alone, in fact, many enterprises are facing bottlenecks, especially traffic bottlenecks. But if social group buying is not only an innovative business model, but also a way to expand the user base, then it will indeed become an important starting point for Tencent's online market traffic layout and activation of traffic value! So I want to sum up a sentence: if Tencent regards prosperity optimization as the contribution of many products to the offline market, then prosperity optimization may become the final big winner. What do you think of this? Welcome to pay attention to my entrepreneur Li Meng and communicate with me!