Website cost refers to the capital consumption in the process of website construction and operation. Website cost can be divided into two categories: website construction cost and operation and maintenance cost according to the website from construction to operation. In each category, it can be subdivided step by step according to the purpose of the expenses: website construction expenses are divided into equipment expenses, communication expenses, information expenses, software development expenses and other expenses. Equipment costs include all kinds of equipment costs necessary for building e-commerce websites. The choice of website and access network is different, so is the equipment cost: if the virtual server website uses microcomputer dial-up access, the equipment cost includes the equipment modem and microcomputer cost. If an independent server website is used to access the network, the equipment costs include routers, multimode optical fibers, switches, microcomputers, 10M hubs, nt servers, etc. In these two schemes with different website selection and personal network mode, the maintenance cost of the equipment is not calculated. Communication fee refers to the fee paid for transmitting information (network equipment rental fee or network equipment occupation fee). There are two kinds of communication fees, namely, communication fees charged by network operators to information providers and communication fees charged to information users. As the communication information service is an extension or value-added of the basic telecommunication service, the communication fee paid by information users is based on the basic telecommunication service fee, that is, personal network fee (or initial installation fee)+monthly fee+communication fee. The communication fee paid by general information providers to network operators is: personal network fee (or initial installation fee)+annual (or monthly) rental fee+other service fees. For different website schemes, the communication fee is different. Information fee refers to the information fee provided to users (or databases) by information providers (IP e-commerce website information providers) after processing, editing and sorting the collected original messages, so the information fee charged by IP to users should be: information fee = cost+profit+tax, where cost = information editing and processing cost+required equipment occupation fee+message price+fee paid by IP to network operators. For virtual servers, server hosting and independent servers, the information cost is judged according to the amount of information provided and the cost. Hardware costs and other costs can be estimated according to the size and form of the website. It is difficult to determine the cost of software development, because its cost estimation involves many factors such as people, technology, environment and policy, so the estimation method is more complicated.
2. Revenue from e-commerce websites
Website income refers to the economic income obtained by providing services to all parties after the website starts running, mainly including the actual income of the website and the appreciation of intangible assets obtained by the website, as well as the increase of industrial and agricultural income and the savings of related expenses brought to users who use the website. This part not only reflects the social benefits of the website, but also may be rewarded by the beneficiaries. Because the website is different from ordinary commodity trading and face-to-face service, the income of the website mainly depends on the business strategy of the website, which makes online consumers happy to enter the website for consumption, and other network subjects establish close business ties with the website. It mainly includes membership fees, commission income, advertising income, intangible income and social effect income.