Catering management is self-media marketing, how to make content?

First, marketing promotion through the media platform involves two aspects. 1. Find a regional big V to promote the brand and activities of the store; For the catering industry, as long as it is not purely taking the Internet product route, such as Carving sirloin, most of them still rely on offline traffic to maintain business and earn income. Based on this, the big V in the area where the restaurant is located can better show its appeal at this time. Both activities and simple brand promotion can achieve good results. 2. The restaurant's own self-media platform. There are two things I want to say. The first is continuous activities, and the second is continuous communication with users. As for the specific ways, such as discount coupons, tasting coupons, weekend coupons and so on. It is possible. Moreover, I have also seen many mall activities such as group battles and spikes transplanted on the catering platform. It seems that the effect is good, and the subject can try it. In addition, what I want to say is that users must manage through the self-media platform, and it is best to have a membership system. Second, there are two points in the promotion of apps such as Meituan, Public Comment and glutinous rice. 1. Be sure to spread word of mouth. If you carefully analyze these platforms, you will find that their recommendation mechanism lies more in users' comments and activity. Knowing this mechanism, you will understand how important it is to do a good job in word-of-mouth communication. What's more, making every dish well leaves a deep impression on every user, and the fragrance of wine is not afraid of the deep alley, which is quite reliable. 2. Daily activities should be beneficial enough. Many people go to these platforms to find discounts. Therefore, the restaurant may wish to bring them in first by way of discount or preferential treatment, and then impress them with products and services, and strive to make them repeat customers, which is called repurchase. Look at this problem in the long run. Third, cross-industry cooperation and promotion in a city, there are too many apps, applets, shopping mall platforms and so on. Many times, these mall platforms need some gifts or benefits to drain. At this time, the restaurant can appropriately release some of its own discount coupons and coupons, and acquire some users through resource replacement. All right, that's it. Do you have any different opinions?