1, Tik Tok information flow and jitter properties are different.
Tik Tok information flow is an advertising model, including open-screen advertising and information flow advertising. Among them, the display style of short video information flow is vertical video, which has strong account correlation and supports sharing, and supports a variety of advertising styles and effect optimization methods. DOU+ is a single video hotspot tool and a traffic booster tool of Tik Tok, which can increase video playback, recommend videos to more users and increase video playback. For more self-media learning materials, please see Tencent's documentation.
2. The position of falling objects is different.
Tik Tok's information flow advertisement is aimed at a product, such as a course, a cosmetic, an app and a project. Click on the video to view the promotion details page, and then click. This is also the side that users spend more time in their daily lives. This form is more original, advanced and highly interactive. High-intensity transformation with popularization effect. The delivery of DOU+ is a video, which is aimed at individuals and carries their own accounts, mainly focusing on hot spots. For more self-media learning materials, please see Tencent's documentation.
3. Different input standards.
Tik Tok information flow needs to apply for an account, prepare qualification materials, authorize and seal, etc. And the first recharge takes three days at the earliest, and the DOU+ threshold is low. You only need to review a video in your account according to the online operation, and you can increase the exposure of the video by paying. For more self-media learning materials, please see Tencent's documentation.
4. The delivery effects of the two are different.
Tik Tok's information flow is instantly transformed, and it needs to deliver the selling point of the product in a short time to attract accurate users for secondary transformation. DOU+ billing method is relatively simple, pushing different traffic and presentation according to different payments.
The above is the difference and connection between Tik Tok information flow transmission and DOU+. No matter which way is suitable for the launch of your own products, the best way is to find the positioning of your own products and choose the right one. For more self-media learning materials, please see Tencent's documentation.
Video advertisements inserted into the information stream; An advertisement for adding powder to a single product.
In fact, these are the two most common advertising modes in Tik Tok, and I have done these two kinds of advertisements for businesses in Tik Tok. For Tik Tok with 350 million users every day, active users are the most popular businesses. The essence of these two advertising models is the same, spending money to buy traffic, one is to insert video advertisements into the information flow, and the other is to promote a single product in Tik Tok by adding powder.
Tik Tok information flow is the original style of Tik Tok information flow content display advertisement; Jitter+is a single video heating tool. Tik Tok is a paid traffic booster tool to increase video playback. After purchase, it will recommend videos to more users and increase video playback.
Tik Tok's information flow advertisement is aimed at a product and a specific advertiser. In the process of user decline, video advertisements are inserted irregularly, and the video is beautifully produced, which generally does not cause great interference to users; Shake+ is a video, aimed at individuals, and the bearing location is the function of a video under a Tik Tok account operated by itself. Mainly self-promotion, short videos can be put in, which can increase the original few video views.
Tik Tok information flow needs to apply for an account, prepare qualification materials, authorize and seal, etc. , and it usually takes three days to complete the audit until the first recharge. Shake+the threshold is relatively low. Just select a video and follow the operation steps to start the delivery. In addition to the normal system recommendation exposure, for individuals and enterprises with a certain budget, the "accurate push" amount of video can be improved by shaking and paying. Relatively simple and convenient. Short video with Tik Tok on mobile phone can be played directly, 100 yuan = 5000+, 200 yuan = 1000+, and so on. The ratio of the release amount to the broadcast amount can be compared, and the release duration can be 6 hours, 12 hours and 24 hours. Tik Tok's information flow advertising charging model is generally based on time cost, such as "how much money a day, how much money a week" fixed charging model. Tik Tok's information flow generally appears in the fourth place in Tik Tok's recommendation flow, but at other times, Tik Tok has promoted thousands of products, so we can see that Tik Tok's information flow advertising order is different.