The employment of journalism and communication majors is relatively better. After graduation, you can go to some mass media, such as newspapers, magazines, publishing houses, radio and television stations as editors and reporters, and you can also go to network companies or advertising companies to do copywriting, advertising design, advertising planning and management. People in the industry are generally optimistic about the employment prospects of journalism. They believe that in the next few years, the news communication industry in China will develop rapidly and vigorously, especially with the emergence of a large number of new media, and there is a great demand for professionals.
Journalism major shoulders the heavy responsibility of training journalists, and its main discipline is journalism and communication; The main courses offered are: Introduction to Journalism, History of Chinese Journalism, News Interview and Writing, News Editing and Criticism, Selected Reading of China's Literary Works in Past Dynasties, Mass Media Research, etc.
Radio and television journalism takes radio and television news communication activities as the research object and the objective laws of radio and television news as the research content. Radio and TV journalism belongs to the humanities, traditionally focusing on philosophy and literature, which is closely related to writing and text editing. Therefore, candidates should have extensive social and humanistic knowledge and strong writing ability. Its main subject is journalism and communication, and its main courses are: introduction to radio and television, technical basis of radio and television, radio and television news interview and writing, radio and television editing and program production, radio and television news reporting, television camera shooting, etc.
Advertising has just sprouted in China. With the development of China's socialist market economy and the acceleration of economic globalization, commodity circulation has become increasingly frequent, which has promoted the rapid development of China's advertising industry. Nowadays, many colleges and universities have set up advertising majors in Chinese or journalism departments, and a few colleges and universities have set up advertising colleges. Its main subject is journalism and communication, and its main courses are: introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising operation and management.
Editing and publishing is the knowledge of communication, which is generally located in the department of communication, and a few universities are located in the department of Chinese. The word "editing" has double meanings of collection, storage and dissemination. The task of an editor is to collect the information that needs to be disseminated, evaluate and select it, and sort it out, so as to achieve the purpose of storing and disseminating information. The main subject is journalism and communication, and the main courses offered are: Introduction to Editology, Ancient Chinese, Modern Chinese, Publishing and Distribution Basis, China Editorial Publishing History, Publishing Aesthetics, etc.
Occupational characteristics
Journalism graduates have a wide range of employment, mainly concentrated in news organizations, such as Xinhua News Agency, People's Daily, CCTV, or provincial and municipal news organizations. You can also work as an editor, journalist, planner, copywriter, propagandist, public relations, information consultant or secretary in advertising companies, internet companies, party and government organs, enterprises and institutions.
In recent years, the employment situation of journalism graduates has been optimistic and their income is considerable. Journalism is a career for young people, a career for cultivating people, and an exciting and challenging career. If you are interested in current affairs and politics, sensitive to news hotspots, good at writing and good at communicating with people, you can consider choosing this major. I believe that your career as a journalist will benefit you for life.
Radio and TV journalism trains talents in TV news, TV editors, journalists and TV column planning for all kinds of TV stations and TV production institutions at all levels in China. Graduates can work as editors, journalists and news commentators in radio and television systems and other news organizations. Radio and TV news belongs to non-art enrollment. Over the years, the scores are relatively high, the number of students enrolled is large, the number of applicants is large, and the competition is fierce.
Advertising majors are enrolled separately in arts and sciences, and there are fewer science students, accounting for about one-third of the number of liberal arts students enrolled. The enrollment scope does not cover the whole country, and the enrollment places in different regions are different. In addition to the direction of advertising design belongs to art majors, advertising majors belong to non-art majors.
Advertising major is closely related to social and economic development, and the income of this industry is quite rich, because there is a great demand for talents in this field in the market, and it is very difficult to find employment. The advertising departments of domestic radio stations, TV stations, newspapers, advertising companies, enterprises and institutions are short of advertising professionals engaged in advertising planning, production, design, management and theoretical research. Advertising is a popular major with fierce competition and high admission scores, which has certain requirements for students' comprehensive quality.
The main courses of editing and publishing are divided into five categories: 1. Literature and culture; 2. writing; 3. Editing class; 4. Publishing and cultural management; 5. Modern communication technology.
Graduates can go to the publishing department to engage in editing and publishing books and periodicals, or they can choose to go to the cultural propaganda department for cultural communication and creation, or go to the party and government organs for secretarial and propaganda work, or engage in the management of various cultural industries. At present, the government has given strong support to publishing. First, it follows the tradition of attaching importance to culture. Second, at present, the per capita book purchase in China is low, and the market potential is great, which needs further exploration by the government and the publishing industry. If you have the ability and interest in this field, you should apply for this major without hesitation.
China Renmin University, Fudan University and China Communication University are the schools with strong journalism and communication skills in China.
The journalism and communication schools in Peking University and Tsinghua have also developed rapidly in recent years.
In addition, a large number of two universities in China also have schools of journalism and communication, such as Zhejiang Media College, Henan University, Liaoning Normal University, Beihua University, Changchun Normal University, Heilongjiang University, Jinan University, Three Gorges University, Sichuan University, Southwest University, Southwest University of Political Science and Law, Guangxi University and most other liberal arts colleges have such majors.