1992, the first venture, the establishment of Haibo translation agency, the first experience, the most important entrepreneurial experience-you can't choose entrepreneurial projects that can't be scaled up; 1995, founded the "China Yellow Pages", contacted the Internet, and failed because he didn't understand the taste of capital; 1997 Joining the Foreign Trade and Economic Cooperation Information Center, it is very important to find that the entrepreneurial team has the same concept; 1999, founded by Alibaba in seven years. Cai Chongxin, the most mysterious "invisible man" of Alibaba Group, joined Ali, and the core talents in the capital market helped Ma Yun; In 2000, Softbank Masayoshi Son invested in Ali, and Cai Chongxin played an important role. In the same year, Ali fell into the first crisis-layoffs. When there is no profit model, many employees are dangerous. In the same year, "West Lake on Sword" was held to create corporate culture. In 2003, Taobao was established, Alipay was founded, and it entered a mature commercial project operation; In 2004, the online business conference opened the way for the e-commerce ecosystem; In 2005, Ali married Yahoo, which became popular all over the world, and slander followed; In 2006, Taobao fought Yi Bei, and Ma Yun defeated Yi Bei with three strokes. When B2B went public in 2007, Ma Yun became a symbol, but he also began to be silent. In 2008, after Alibaba Cloud and Taobao, another important strategy was drawn: not knowing technology, but judging technology; In 2009, Ma Yun made a festival "Double Eleven" and had an online carnival; The negative public opinion that 20 10 AliPay was dismantled cannot be contained. In the same year, Alibaba implemented the "partner system" and debated with the Hong Kong Stock Exchange from a distance; 20 1 1, Alibaba suppliers are suspected of fraud, and Alibaba Group is honest and anti-corruption, showing others the wounds. In the same year, Taobao was split; 20 13, layout logistics, set up a "rookie"; In 20 13, Yu' ebao was born and entered a difficult field; 20 14, Alibaba mobile made a new layout, from IT to DT. This year, Ali went public, and the world's largest Internet company by market value was born.
This paper analyzes Ma Yun's business trip from the perspective of senior leaders' thinking.
How did Ma Yun's leadership come into being?
How is the thinking and pattern improved?
Ma Yun's business trip to the sea proved Charles Munger's "multiple thinking mode", and the biggest gain Ma Yun gained in the establishment of the Shanghai Expo also proved the correctness of this mode.
A thing often has many manifestations, and you can get different gains from different angles.
If there is no diversified practice, it is difficult to establish and improve a diversified thinking mode. We can combine the diversity of knowledge, ideas, methods and motives acquired in universities with the cultivation of innovative ability to stimulate and improve our innovative consciousness.
It is true that senior leaders must have strategic thinking, that is, thinking has sufficient breadth and depth, and has higher overall planning ability and long-term planning ability than ordinary people. The first is an important experience gained in the Expo: you can't choose entrepreneurial projects that can't be scaled up.
1995, establishing capital consciousness through China Yellow Pages.
1997 I joined the Foreign Trade and Economic Cooperation Information Center, and I have a real sense of teamwork and the ability to unify my beliefs and values.
In 2000, Ali's first crisis, layoffs, realized the importance of the profit model, and without it, he could not blindly expand.
At this point, Ma Yun has fully possessed the important qualities that senior leaders must possess: scale consciousness, capital consciousness, consciousness of unifying beliefs and values, and consciousness of profit model.
In 2008, after Alibaba Cloud and Taobao, Ma Yun had a new strategic height: he didn't know technology, but he should be able to judge.
In 20 14, Ma Yun completed the new layout of Alibaba Mobile from IT to DT. This year, Ali went public, and the world's largest Internet company by market value was born.