On June 65438+1October 65438+1October 9, 2000, a real estate agency with only three people was established in a small town next to Fuzhou real estate exchange. At the opening meeting, the boss patted the broken round table in the store and said to the only two employees, "We should not only be an intermediary, but also become an excellent second-hand housing agency!"
In a blink of an eye, 17 years passed. At that time, there were only three people and one shop, but now it has grown into a well-known enterprise with more than12,000 brokers and more than 600 stores nationwide, and its performance is among the best in the country.
This company is the wheat field real estate, and this boss is Miao Shoujian, the founder of the wheat field. Although today's wheat field has become a banner of the intermediary industry, Miao Shoujian believes that the wheat field is still on the road, and the road ahead is not smooth, but it is full of light.
At the beginning of its establishment: based on the long-term, adhere to integrity, standardize services.
Since its establishment, the wheat field has held the belief of "doing long-term business". In that mixed era, it insisted on honesty and standardized service as the foundation of the enterprise. It has experienced repeated storms for many years and has never wavered.
In the third month of the establishment of the wheat field, it met the test of life and death. At that time, Fuzhou suddenly introduced a property market regulation policy, prohibiting banks from issuing second-hand housing loans. More than 20 single transactions in the wheat field are almost all locked up. For a time, most intermediaries chose to close stores and evade their responsibilities. Miao Shoujian pulled a chair and sat at the door of the store, mediating for customers, and it took three months to solve all disputes under great financial pressure. Half a year later, Fuzhou's loan policy was liberalized, and the wheat field ushered in an opportunity of rapid development because of its reputation in crisis management.
In 2005, Maitian has grown into a leading enterprise in Fujian real estate agency, but Maitian was not satisfied with this and made a decision to expand Beijing. In Miao Shoujian's view, the key to the national market lies in the Beijing market. Entering Beijing and competing with powerful peers can enhance the vitality of enterprises and grow faster.
It was difficult to reach the wheat fields in Beijing at first. Even the office furniture in the store was bought by Miao Shoujian himself by driving to Xianghe. But under such circumstances, the wheat field has always adhered to the initial intention of honest service. At that time, the owner quoted a 4-bedroom apartment with 1 1 floor in Century City Cuidie Garden, but the owner quoted 3.8 million yuan to the customer because of an input error in the middle process. After seeing the house, the customer was willing to bid 3.3 million yuan to buy it. In the market background at that time, it was very common for intermediaries to earn the difference. 500,000 yuan was not a small sum for the wheat field that was stretched at that time. At that time, the registered capital of Beijing Wheat Field was only 3 million. However, Miao Shoujian did not hesitate. "We only earn money for services." The broker will return the difference of 500,000 yuan to the customer at the first time.
Counter-attack development: people-oriented, establish a perfect self-cultivation system
In addition to insisting on not making price difference and not speculating property, the wheat field has entered Beijing, bringing some new breath to the Beijing market. The agent of wheat field real estate, wearing overalls and ties, has the first industry image; At the same time, Wheat Field took the lead in establishing an independent talent training institution-Wheat Field University (formerly known as Wheat Field College) in the industry, and built a perfect and systematic training system, which provided a lifelong learning and all-round growth path for brokers.
Even in the difficult stage of expanding and starting a business, the wheat field tries its best to cultivate talents. When it expanded to Beijing in 2005, the first store in the wheat field opened in Century City. The first batch of 15 people have been recruited, but the store is still being renovated. Under such embarrassing circumstances, Miao Shoujian led everyone to conduct induction training in the small teahouse next to the store. He was the only lecturer and the lecture lasted for a week.
It is this team that achieved a beautiful "counterattack" in the third month of opening the store and became the first of 38 intermediary stores in Century City.
In the eyes of the industry, there are some unusual rules in the wheat field, such as "Don't dig people in the same industry" and "Only a store manager can open a store". Miao Shoujian believes that the wheat field is value-added for the industry, and the industry is ecologically healthy, so that enterprises can develop in the long run. The essence of real estate brokerage industry lies in brokers, and honest, kind and enthusiastic brokers can provide better services to customers.
Long-term vision: to become a broker, and to take a new path for the industry.
Nowadays, the wheat field has gone through 17 years, and the ups and downs on the road to entrepreneurship have become valuable wealth and the driving force for the wheat field to move forward.
In 20 16, the transaction volume of real estate in wheat fields was the fourth in China and the third in Beijing. The annual turnover was nearly12 billion yuan, with a growth rate of 30%, and the per capita output value industry was in the forefront of the industry.
In the face of achievements and honors, the wheat field remains the same. In the wheat field, the concepts of "good people are more likely to succeed" and "the right path is the real road to success" are still deeply rooted in the hearts of the people. On the basis of long-term adherence to the concept, the wheat field has refined the corporate culture of "five elements coexist", and the five elements-truthfulness, gratitude, positivity, concentration and diligence are the core values of the wheat field; Together-altruism is the soul of the wheat field.
To further interpret the corporate culture of the wheat field is to hope that everything is "motivated" rather than profitable; All incentives are based on realizing people to bring value, not using people to realize value.
"I hope that one day, people will show a trusting smile to real estate consultants, industry partners will be good, and the real estate brokerage industry will lead the service industry to a new height." The vision of Wheat Field is to open up a new road for the real estate brokerage industry in China.
As Miao Shoujian said, if you are on the right road, you are not afraid of the long road. As long as you have a firm belief and persistent efforts, you will eventually arrive.
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