So far, there is no authoritative definition of e-commerce. People have formed different understandings of e-commerce from different angles.
1 From the communication point of view, e-commerce is to deliver information, products/services or pay interest.
From the service point of view, e-commerce is a tool, which can meet the wishes of enterprises, consumers and managers-improve product quality, speed up the delivery of products/services, and reduce service costs.
Online, e-commerce provides sales information, products and services through Inter.
From the microscopic point of view of enterprise management, e-commerce supports the trading activities of enterprises through Inter, that is, the buying and selling of products or services.
From the macro perspective of enterprise management, e-commerce is based on Inter, which supports the automation of all enterprise management activities such as production, supply, sales, personnel and finance.
6 IBM's definition of e-commerce: e-commerce is an interrelated and dynamic business activity developed on the Internet under the background of extensive international contacts and rich resources of traditional information technology systems. Electronic commerce can be divided into broad sense and narrow sense.
7 HP's definition of e-commerce: the way to complete business and trade activities by electronic means. That is, we can exchange goods and services through electronic transactions, which is the link between merchants and customers.
The United Nations Working Group on Simplifying International Trade Procedures defines e-commerce as: conducting business activities in electronic form, including sharing unstructured or structured business information among suppliers, customers, * * and their participants, and managing and completing various transactions in business activities, management activities and consumption activities through any electronic tools such as EDI, Web technology and e-mail.
In the Outline of Global E-commerce, the United States believes that e-commerce is a variety of business activities conducted through Inter, including advertising, trading, payment, services and so on. Global e-commerce will involve all countries in the world.
10 comprehensive definition: e-commerce: it is the use of electronic technology and data processing technology to solve information processing problems in the commercial and trade fields. It reflects the changes in the production process of enterprises, including the allocation of resources, the innovation of production technology and the virtualization of management.
The basic concept of e-commerce is dizzy! (The following is written by myself. Do you want the concept in the book or Baidu? )
The concept of e-commerce: sales and business activities based on Intel network!
The definition of electronic commerce
So far, there is no authoritative definition of e-commerce. People have formed different understandings of e-commerce from different angles.
1 From the communication point of view, e-commerce is to deliver information, products/services or pay interest.
From the service point of view, e-commerce is a tool, which can meet the wishes of enterprises, consumers and managers-improve product quality, speed up the delivery of products/services, and reduce service costs.
Online, e-commerce provides sales information, products and services through Inter.
From the microscopic point of view of enterprise management, e-commerce supports the trading activities of enterprises through Inter, that is, the buying and selling of products or services.
From the macro perspective of enterprise management, e-commerce is based on Inter, which supports the automation of all enterprise management activities such as production, supply, sales, personnel and finance.
6 IBM's definition of e-commerce: e-commerce is an interrelated and dynamic business activity developed on the Internet under the background of extensive international contacts and rich resources of traditional information technology systems. Electronic commerce can be divided into broad sense and narrow sense.
7 HP's definition of e-commerce: the way to complete business and trade activities by electronic means. That is, we can exchange goods and services through electronic transactions, which is the link between merchants and customers.
The United Nations Working Group on Simplifying International Trade Procedures defines e-commerce as: conducting business activities in electronic form, including sharing unstructured or structured business information among suppliers, customers, * * and their participants, and managing and completing various transactions in business activities, management activities and consumption activities through any electronic tools such as EDI, Web technology and e-mail.
In the Outline of Global E-commerce, the United States believes that e-commerce is a variety of business activities conducted through Inter, including advertising, trading, payment, services and so on. Global e-commerce will involve all countries in the world.
10 comprehensive definition: e-commerce: it is the use of electronic technology and data processing technology to solve information processing problems in the commercial and trade fields. It reflects the changes in the production process of enterprises, including the allocation of resources, the innovation of production technology and the virtualization of management.
What is the basic concept of e-commerce? basic concept
E-commerce definition
E-commerce is a business activity using microcomputer technology and network communication technology. Countries, scholars and business people have given many different definitions according to their respective positions in e-commerce and different angles and degrees of participation in e-commerce. However, electronic commerce is not the same as electronic commerce.
Even though e-commerce has different definitions in different countries or fields, its key is still the business model that relies on electronic equipment and network technology. With the rapid development of e-commerce, it includes not only the main connotation of shopping, but also auxiliary services such as logistics and distribution. E-commerce includes electronic currency exchange, supply chain management, electronic trading market, online marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection system. In this process, the information technologies used include: Internet, extranet, e-mail, database, electronic directory and mobile phone.
First of all, e-commerce is divided into broad sense and narrow sense. E-commerce in a broad sense is defined as using various electronic tools to engage in business activities; In a narrow sense, e-commerce is defined as mainly using interest to engage in business or activities. Regardless of the broad or narrow concept of e-commerce, e-commerce covers two aspects: first, it cannot be called e-commerce without the platform of Internet; Second, what is done through the Internet is a commercial activity.
E-commerce (EC for short) in a narrow sense refers to global business activities carried out by using electronic tools such as the Internet (including telegraph, telephone, radio, television, fax, computer, computer network, mobile communication, etc.). ). It is the sum of all kinds of business activities based on computer network, including the behaviors of suppliers, advertisers, consumers, intermediaries and other interested parties of goods and services. People generally understand that e-commerce refers to e-commerce in a narrow sense.
Broadly speaking, the word e-commerce comes from e-commerce, that is, business activities conducted by electronic means. By using electronic tools such as the Internet, companies, suppliers, customers and partners can enjoy information through e-commerce, realize the electronization of business processes among enterprises, and cooperate with the electronic production management system within enterprises to improve the efficiency of production, inventory, circulation and capital of enterprises.
The United Nations Working Group on Simplifying International Trade Procedures defines e-commerce as: conducting business activities in electronic form, including any electronic tools between suppliers, customers, * * and other participants. Such as EDI, Web technology, e-mail, etc. * * * Enjoy unstructured business information, manage and complete various transactions in business activities, management activities and consumption activities.
E-commerce is the whole business process of realizing electronization, digitalization, networking and commercialization by using computer technology, network technology and remote communication technology.
E-commerce is the transaction process of business activities conducted by electronic means within the scope permitted by law, with business activities as the main body and computer networks as the basis.
E-commerce is a process of constantly optimizing various activities of enterprises by using digital information technology.
The concept of commerce (e-commerce), in 1997, the company put forward the concept of e-commerce (e-commerce). E-commerce focuses on electronic transactions, emphasizing the transactions and cooperation between enterprises and the outside world, and the coverage of e-commerce has expanded a lot. In a broad sense, it refers to the use of various electronic tools to engage in business or activities. In a narrow sense, it refers to the use of Inter to engage in business activities.
What is the basic concept of e-commerce? What is the basic application mode of e-commerce? Basic concepts of e-commerce:
Generally speaking, it refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting in a wide range of global business activities under the open Internet environment, and realize online shopping for consumers, online transactions between businesses and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities.
The basic application mode of e-commerce is as follows:
1. Business to consumer (B2C).
2. Business to business (B2B) between enterprises.
3. Consumer to consumer (C2C). C2C business platform is to provide an online trading platform for buyers and sellers, so that sellers can actively provide online auction of goods, and buyers can choose their own goods for bidding.
4. Online to offline e-commerce (O2O) is between offline commerce and the Internet. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked.
BOB, the abbreviation of Business-Operator-Business, refers to a new e-commerce model in which suppliers and buyers reach a product or service transaction through operators.
The basic concept of e-commerce E-commerce refers to all kinds of commercial and trade activities that use the Internet as a tool to make buyers and sellers meet. E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics, which cultivates the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics. Have the ability to use the network to carry out business activities, and use computer information technology and modern logistics means to improve the management mode and level of enterprises, and be innovative and compound e-commerce senior professionals.
Concept of E-commerce Definition of E-commerce: E-commerce is the whole business process of realizing electronization, digitalization and networking by using computer technology, network technology and remote communication technology. The United Nations Working Group on Simplifying International Trade Procedures defines e-commerce as: conducting business activities in electronic form, including sharing unstructured business information among suppliers, customers, * * and other participants through any electronic tools, such as EDI, Web technology and e-mail, and managing and completing various transactions in business activities, management activities and consumption activities. Broadly speaking, the word e-commerce comes from e-commerce, which refers to the business and trade activities that buyers and sellers do not meet in a simple, fast and low-cost way. E-commerce refers to all kinds of commercial and trade activities that use the Internet as a tool to make buyers and sellers meet. E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. Cultivate innovative compound e-commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law, accounting and modern logistics, have the ability to carry out business activities by using the network, and use computer information technology and modern logistics means to improve enterprise management methods and improve enterprise management level. E-commerce is a process of conducting business activities by electronic means within the scope permitted by law, with business activities as the main body and computer networks as the basis. E-commerce is a process of constantly optimizing various activities of enterprises by using digital information technology. E-commerce covers a wide range and can be generally divided into four modes: business to business, business to consumer, consumer to consumer and business to government. Among them, there are two main modes: business to business and business to consumer. With the increase in the number of users of Inter in China, the consumption pattern of online shopping and bank card payment using Inter is becoming more and more popular, the market share is also growing rapidly, and e-commerce websites are also emerging one after another. The most common security mechanisms in e-commerce are SSL (Secure Sockets Layer Protocol) and SET (Secure Electronic Transaction Protocol). E-commerce is a developing concept. IBM, the pioneer of E-commerce, put forward the concept of e-commerce in 1996 and in 1997. But when China introduced these concepts, they were all translated into e-commerce, and many people confused these two concepts. In fact, these two concepts and contents are different. E-commerce should be translated into e-commerce. Some people call e-commerce e-commerce in a narrow sense. E-commerce is called e-commerce in a broad sense. E-commerce refers to the realization of e-commerce activities at all stages of the whole trade process. E-commerce is to use the network to realize the electronization of all business activities and business processes. E-commerce focuses on electronic transactions, emphasizing the transactions and cooperation between enterprises and the outside world, and the coverage of e-commerce has expanded a lot. In a broad sense, it refers to the use of various electronic tools to engage in business or activities. In a narrow sense, it refers to using interests to engage in business or activities. At present, this major has two major directions: website design and program direction, and online marketing editing direction. E-commerce majors need different courses in different universities. Some universities pay attention to e-commerce network technology and computer technology, while others will pay attention to business model. These are mainly reflected in the departments where this major is located, some in the school of management, some in the school of information science and technology, and some in the school of software. In this way, the specialties of students trained by various institutions will be different. Main courses: computer network principle, introduction to e-commerce, e-marketing foundation and practice, e-commerce and international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, web page color matching, web page design, data structure, Java language, web standards and website reconstruction, FlashAction script animation design, UI design, e-commerce website construction, e-commerce management practice, online marketing, VFP basic skills, SQL, ERP and customers.
What are the basic concepts of e-commerce and the components of its operating environment? E-commerce is a variety of transactions completed electronically rather than face to face. E-commerce is an advanced application of information technology, which is used to strengthen the business relationship between trading partners. E-commerce is the realization of a business idea based on information, which is used to improve the efficiency in the trade process. E-commerce is a new business model. Enterprises in all industries will be connected together through the network, making all kinds of real and virtual cooperation possible. All enterprises in the supply chain can become a coordinated cooperative whole, and employees of enterprises can also participate in the supplier's business process. The retailer's sales terminal can automatically connect with the supplier, and the purchase order will be automatically confirmed and delivered without the manual link of the purchasing department. Enterprises can also provide better services to customers in a brand-new way, which is not an idea that large enterprises can realize. Internet provides new development opportunities for small and medium-sized enterprises, and any enterprise may establish business relations with suppliers or customers all over the world. The effective use of information has become an important means for enterprises to enhance their competitiveness under the new economic model, and e-commerce will surely become a basic means of trade and communication.
Specifically, e-commerce has changed the following aspects of economic life:
1. E-commerce first changed the transaction mode.
On the surface, this is the most unusual change. There is no feeling of "breaking the ground". However, the most unusual change is pregnant with the most unusual change.
Looking back at the birth of the bank: in the era of metal currency, it was only a small role of "managing money for wealthy businessmen", that is, a small role of "cashier" for many wealthy businessmen. Because he found that the money in his hand could be lent out to earn interest, he gradually developed into a tycoon who controlled the lifeline of social economy. When it was still a small role of a wealthy businessman "cashier", who would have thought that earth-shaking changes would take place later?
E-commerce has changed and is changing people's consumption patterns.
Consumers' behaviors such as looking for manufacturers, running shopping malls, entering banks, queuing, negotiating and going through formalities are all being changed. The shopping method of "backache and leg pain" will be replaced by the easy "click of the mouse". In the language of economics, the transaction cost of the buyer is greatly reduced.
E-commerce has changed and is changing the marketing methods of manufacturers.
A. By changing the advertising methods of manufacturers, the spread of online advertising will be wider and the average cost will be greatly reduced.
B. change the way the brand is shaped, then the role of the brand's market advantage is also changing. The door for unknown brands to enter the market is opening.
C. Change the organization of sales: a series of work processes such as receiving orders, confirming credit standing or collecting money, preparing goods and delivering goods will change.
D. Change the management mode of customers: the consumption characteristics of customers can be directly recorded on the Internet and analyzed by certain software, so that manufacturers can provide better services to customers.
E-commerce is recreating the whole circulation link.
The traditional way of "manufacturer-wholesale-retail-consumer" is being broken, and the way of "manufacturer-(directly facing)-consumer" is taking shape, and a new material circulation system is taking shape. Therefore, a new logistics system is taking shape.
This is a ruthless "big wave scouring the sand". As a result, circulation organizations are rebuilt: some will die (especially some traditional commercial intermediaries will die), some will improve (or die), and some circulation organizations will emerge. The transportation system, transportation organization mode and corresponding storage mode will also be rebuilt due to e-commerce.
E-commerce has changed, and it is also changing the way manufacturers purchase.
From the production process of manufacturers, e-commerce not only greatly changed the "export" side of manufacturers, but also had a great impact on the "import" side.
Because it is easier to "shop around", it is a) more conducive to finding suitable raw materials and parts, b) more conducive to finding suitable partners, and c) thus reducing the transaction cost of procurement.
Then it will force the procurement methods and organizations of enterprises to change accordingly. Then it will affect the establishment of strategic alliance between enterprises and suppliers.
6. E-commerce has changed and is changing the operation means of enterprise financing.
Some financing methods (such as the stock and bond markets as part of the capital market) have long been electronic. Moreover, people have learned that the great destructive power of capital transactions based on electronic information networks is a force that shocks the world under the condition of imperfect rules or negligent control. The financial turmoil of 1997 is fresh in the memory of all people in the industry.
Another important source of enterprise financing is commercial banks (as the intermediary of capital market). Due to the development of IT technology and information network, commercial banks are also undergoing tremendous changes. The emergence of online banking has completely changed the means of enterprise capital operation and reduced operating costs. Some rules of enterprise financial management must also be changed accordingly. For example, within the bank's credit line, the timing of issuing loan information, and the decision-making technology about the amount and time of repayment. It will change due to the update of operation means, thus further reducing costs and improving profits.
7. The selection and use of talents are undergoing revolutionary changes.
In the previous discussion on e-commerce, the talent market has not received enough attention.
In fact, talent trading based on IT technology and electronic information network (talent self-recommendation, talent selection by enterprises, and even talent testing and employment) has been carried out for a long time, and it has developed rapidly relying on Inter and multimedia.
The technology of online talent evaluation (such as questionnaire design and survey method) has developed rapidly.
The research topic of human resource management must also develop accordingly.
8. Enterprise technology sources and enterprise R&D are changing.
The technology needed for enterprise production always comes partly from the enterprise's own R&D and partly from the outside. For different enterprises, the proportion of these two sources will be very different. But it can't be completely without external technical sources.
For enterprises in China, the external source of technology is always one of the important elements at the "entrance" end of enterprises.
There are two basic forms for enterprises to introduce technology: a) buying ready-made technology, and b) entrusting development to acquire the required technology (this is the so-called technology externalization problem). The latter is the most desirable form for China enterprises.
From the perspective of external sources, e-commerce has also changed the form of technology trading, greatly broadened the vision of enterprises to search for needed technologies, broadened the vision of enterprises to entrust development, and changed the management mode of enterprises to obtain needed technologies from outside.
From the perspective of internal sources, the two technical sources needed for enterprise production are an organic system, and the change of external sources will inevitably lead to the change of enterprise's own R&D task, development investment and development organization.
In addition, the enterprise's own R&D must have the input of technical information and market information, especially "demand information". This will inevitably change the organizational form of enterprise R&D. For example, consumers can design their favorite car models based on software, and manufacturers must complete the design, production and delivery in a short time after negotiating the price with consumers online. The development and management of enterprises must adapt to this.
E-commerce is causing changes in the theory, organization and methods of enterprise science and technology management.
9. Change and change the manufacturer's production organization and production process management.
The farthest from e-commerce is the middle part of the enterprise logistics chain, that is, the organization and management of the production process. It is also deeply influenced by e-commerce. Great changes in the output and input of enterprises will inevitably bring about great changes in the middle. In order to adapt to the changes in input and output caused by e-commerce, it is inevitable for enterprises to re-engineer their production processes.
In fact, the appearance of virtual enterprise has changed the organization mode of production process to the extreme.
E-commerce will inevitably lead to the refinement (specialization) of enterprise technology units, the externalization of some production and the reengineering of production processes.
In a word, e-commerce has changed the whole economic process from development to production, to circulation, to consumption and to financial operation, and is changing and refreshing management concepts, theories and methods. Moreover, changes are also conveyed according to the following logic: productivity-relations of production-superstructure-culture and ideas.
This is the great power of economic DNA to change the world.