With the rise of the popular "buying house fever" and "real estate speculation fever", the real estate industry has also developed rapidly, and many enterprises
With the rise of the popular "buying house fever" and "real estate speculation fever", the real estate industry has also developed rapidly, and many enterprises have begun to play the idea of real estate. Next, I will take you to know about it.
Use common words in the industry
Different industries have different common names. We can find that many real estate names have names such as "apartment", "garden", "mansion", "square", "mansion" and "garden", which are called generic names in place names. Place names are usually composed of proper names and generic names, which is a rule formed by social development. By analyzing some names, we can understand their basic functions. For example, the "Riverside Business Building" with business and office as its main functions not only facilitates social use, but also reflects the role of place names. There are fourteen categories and dozens of common names used within the current management regulations, such as "garden" and "garden"; The greening rate reaches 50%, and "Garden" and "Garden" can be used as common names; If the plot ratio does not exceed 0.35, you can use "villa" as a generic name; "Building" should be more than eight stories or 24 meters high, which can be used as a generic name.
Reflect cultural connotation
Give the company a name with cultural connotation, and want to give people a feeling of elegant cultural taste. It can be named as Chengjiang, Xiuzhu, Yuanjiang, Jianchun, or Yingjiebi,, Qingweilin, Jintingdong, Guo and so on. Only by attaching importance to its humanistic connotation can we grasp the initiative and seize the commanding heights under the same competitive conditions. Using a vulgar name will make people feel that their taste is not high and they lack grade; Appropriate names should be chosen according to the city type, location and consumers. Only in this way can we cater to the psychology of consumers and attract you into the load.
Pay attention to the integration of local cultural characteristics.
Every industry has its own cultural characteristics. Real estate developers can be divided into modern and traditional categories. According to different urban positioning, real estate development companies can be named according to local cultural characteristics. There are many place names in the building names of real estate companies. There is a real estate in Minhang District called "Wisteria Garden". Near this property, there used to be an ancient wisteria tree, which is said to have a history of hundreds of years in a small town called Wisteria Town. Now the town has fallen and a large number of residential buildings have been built, hence the name. This name has both elegant meaning and historical evolution, so it is an ideal name.
Adopt homophonic nomenclature
Naming a store in this way seems to be accidental coincidence, but it has ulterior motives, which makes people feel interesting to read. For example, a Shanghai boss, Yu Pinghan, named the shop "Yu Conscience Pharmacy", which is only homophonic with "conscience" in pronunciation, making the public feel that the boss is sincere in doing business without making money.
have talked big
The main purpose of naming real estate development companies by boasting is to truly reflect the reputation of trading companies and the advantages of product quality, so as to increase self-confidence, put pressure on opponents and give public trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means invincible in the competition. For example, Jincheng Tang Chi and Shanghai Jingyi Glasses Trading Co., Ltd. mean that trading companies can strive for perfection in all aspects.
The naming taboo of real estate agency 1. Avoid using polyphonic words when naming real estate companies.
Using polyphonic words in naming, just like using obscure words, will bring great inconvenience to people's address, and the meaning itself is not clear enough. When a name has two or more pronunciations, it is easier to feel overwhelmed. For example, in restaurants, "le" has two pronunciations, one is "le" and the other is "yue", which makes people wonder what sounds better. For example, there are two people who read the following words: Xing, Xing, Sheng, Xing, Chong, Zhong, Qian, Chao, Zhao and so on. Of course, we don't mean that we must not use polyphonic words as names. But at least make sure that others can confirm their pronunciation and won't mispronounce it.
Second, the names of real estate companies should be similar.
Shame on family seems to be a common problem in China. You choose a brand with three words, and I will try to be like you to confuse consumers. Your name is Bomi, and my name is Xmi. If you are Yikang, my name is X Kang; If you are seven stars, I will become XX. The above is still the same and similar technique of gentleness and elegance.
Third, the name of the real estate company should not be malicious.
For example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical. I want to register "heroin" as a trademark and let consumers buy it by name. Then you may enter the trademark office on a whim and come out disappointed! Because the word "heroin" is synonymous with drugs, it has obviously violated the so-called principle of good manners and customs. Besides, the propaganda is a bit poisonous! Harm others and yourself! Maybe you will reply: the brands of famous foreign perfumes are more "poisonous", such as opium and poison. Why do they log in through trademarks? Why is the pink girl so eager to try? This can only be said that the eastern and western countries are different, with different customs and political styles. For example, naked swimming and sunbathing are allowed in foreign countries, but in China, the relevant units will immediately judge whether you mean "obstructing the morals" or "violating the good customs".
Four, the real estate company name to avoid obscure meaning.
Implicit means that the pronunciation is too profound for others to understand. It's like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it doesn't make sense.
Avoid using partial characters in the names of real estate companies.
Brand names are for consumers, and the popularization of words should be considered. But unfortunately, some trademarks also have some very serious problems in naming words. A soybean protein powder factory uses "Feng Gang" as its trademark to produce soybean protein powder, instant soybean milk and other products. Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid I don't even know the teachers in the university. It is hard for us to imagine that such a trademark can become a brand-name trademark, and it is hard to imagine that goods with this trademark can sell well in the market.
Avoid using unlucky words in the names of real estate companies.
Unlucky means the taboo of enterprise naming. Because this will not only make the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is people, enterprises or commodities, or even politics. 1987 February 18, the reference news reprinted a message entitled "For good luck, the name of the governor should be cleared": "The Hong Kong government and London announced that the 27th governor of Hong Kong will be renamed Wilson, and he will arrive in Hong Kong on the afternoon of April19, accompanied by his wife and 65438. The new governor, who just turned 52 on Valentine's Day, changed his pronunciation to' Wei Dewei' in Mandarin, and was criticized by many Hong Kong people for changing his name: Wei and Wei are incompatible, Wei is homophonic, dangerous, symbolizing bad luck and so on. Based on the advice provided by the Hong Kong government, the new governor decided to adopt the proposal of renaming. A spokesman for the Hong Kong government explained that the new name was adopted mainly because Cantonese pronunciation was closer to his English name. The name Wilson stands for trust and defense, and Wei also means radiant. " Incredibly, a bad name is actually related to people's acceptance of an official, which shows the great influence.
Auspicious Name of Real Estate Agency COSCO Real Estate Company
Hongmao real estate company
Hongji real estate company
Tianyu Shengtai real estate company
Manjia real estate company
Waisha real estate company
Hongyang real estate company
Yuhong real estate company
Wanmei real estate company
Longhu xinxi real estate company
Changhong real estate company
Huangzhong real estate company
Sun hung kai real estate
Ji Bo real estate company
Xintian real estate company
Xianghui real estate company
Xinjia real estate company
Haoji real estate company
Chenghai lingting real estate company
Weibo real estate company
Shu Ge real estate company
Hongrun real estate company
Hongyi real estate company
Woaiwojia real estate company
A complete collection of real estate company names
Yuji real estate company
Sandeyi real estate company
Wandong real estate company
& gt& gt& gt More exciting ""is on the next page.