catalogue
brief introduction
operation sequence/order
Advantages: 1, the largest Chinese website in the world.
2. Pay by effect
3. Targeted and easy to target customers.
Benefits of baidu promotion 10
Professional customer service
Customer training
Search marketing zero distance
Promotion price
Charging method
Promotion assistant
Baidu bridge
Brief introduction of baidu promotion trusteeship
operation sequence/order
Advantages: 1, the largest Chinese website in the world.
2. Pay by effect
3. Targeted and easy to target customers.
Benefits of baidu promotion 10
Professional customer service
Customer training
Search marketing zero distance
Promotion price
Baidu Shangqiao baidu promotion Custody, the assistant of billing method promotion, began to edit this paragraph.
Baidu promotion was launched by Baidu. After purchasing this service, enterprises will submit a certain number of keywords through registration, and their promotion information will first appear in the corresponding search results of netizens. Simply put, when a user searches with a certain keyword, the advertisement content related to the keyword will appear on the search result page. Because keyword advertisements only appear in a prominent position on the search results page when searching for specific keywords. For example, when a business owner registers in Baidu and submits the keyword "BGSEM", when consumers or netizens look for information about "BGSEM", the business will be found first. Baidu charges according to the actual number of clicks (the number of visits by potential customers), and the charge for each effective click ranges from a few cents to several dollars, which is determined by the fierce competition of enterprise products. Every day, 200,000 enterprises are using baidu promotion for network promotion. Because baidu promotion has the following unique advantages: ★ The world's largest Chinese search engine, covering a wide range of baidu promotion.
Baidu is the largest Chinese search engine in the world, with more than 60 million people visiting Baidu or inquiring about information every day. It is the most used Chinese search engine. According to the evaluation of China Computer Education News and the research of famous consultants such as iResearch, Baidu has become the most commonly used and popular Chinese search engine for netizens. ★ Pay according to the effect, the average cost of acquiring new customers is the lowest, and the return on investment is high. Baidu promotion charges according to the number of visits that bring potential new customers to enterprises. Enterprises can flexibly control the promotion efforts and investment according to their own needs, so that the investment in enterprise network promotion can get the maximum return! ★ Strong pertinence to help enterprises find potential target customers. Baidu promotion requires enterprises to register targeted "product keywords" (that is, the specific names of enterprise products or services), so that enterprise product webpages can appear at the top of corresponding search results, so that potential customers who are really interested in enterprise products can directly understand product or service information, and it is easier to conclude a transaction! ★ Fully support the overall product promotion of the enterprise. Baidu promotion can register multiple "product keywords" at the same time, and the number is unlimited. By registering a large number of "product keywords", every product of the enterprise has the opportunity to be discovered by potential customers! ★ Professional service team, the largest professional customer service center in the industry, provides personalized service for users, understands your needs, answers customers' questions in time and ensures customers' interests.
Edit the operation steps of this paragraph.
Baidu promotion charges according to the number of potential customer visits brought to enterprises, and enterprises can flexibly control the investment in network promotion and get the maximum return. Three simple steps can bring business opportunities. The first step: enterprises choose promotion keywords, Baidu Alliance website, and publish promotion information; Step 2: potential customers search in Baidu, or browse Baidu Alliance and click on corporate promotion information; Step 3: The customer and the enterprise contact and negotiate to reach a deal.
The advantages of editing this paragraph.
Structure diagram of baidu promotion with three leading advantages
1 has a wide customer coverage, covering 95% of netizens in China.
1, the largest Chinese website in the world.
Covering 138 countries, responding to hundreds of millions of search requests every day According to the latest research data of iResearch (right), in 2008, Baidu was the most frequently used search engine in China, with its share rising to 73.2%, and its leading edge continued to expand.
2. Pay by effect
Charge according to the number of potential customer clicks brought to the enterprise, and no charge will be charged if there is no click. The cost statistics report makes the input clear.
3. Targeted and easy to target customers.
Baidu promotion helps to locate customers accurately, with strong pertinence and higher return on investment. Help target customers in need through keywords: Select the keywords you want to promote, and the promotion information will only appear in front of potential customers who search for these keywords. Through regional screening and time screening, we can help to lock in the most needed customers: launch promotional information according to the set region and time, and accurately cover potential customers in a specific region and time period. [ 1]? Baidu promotion's reward is based on his own investment. The higher the ranking, the higher the chance of success.
Edit this section of baidu promotion 10 welfare.
1. Your company participates in baidu promotion business, and you can use the commercial trading platform built by 250 million visitors every day on Baidu. When your intended customers search for the keywords of your products or services, you can find your company's website at the first time, call your company for consultation, generate orders, and the company will get more and more customers and increase its market share. If your business is not promoted, your intended customers will be lost to peers. Limited market share and fierce market competition. If you can't get customers, the operation of the enterprise will become more and more difficult. I don't want your business to get into trouble. 2. Your enterprise has made baidu promotion, which is convenient for your intended customers to find your company's products, so that customers in need in all parts of the country can find your company in the shortest time. Whenever and wherever, he can find the products he needs. The impact on your enterprise is enormous. If your company doesn't do search promotion, your company will be limited by geography and space, customers in other places will not be able to find your company conveniently, and your company's products will not be sold all over the country. 3. Your company has made baidu promotion, which is equivalent to your peers advertising your company. Baidu's search promotion model is authorized advertising, and customers in need will look for it. If your company doesn't do search promotion, it is advertising to its peers. Previous magazine advertisements, outdoor advertisements, TV advertisements, door-to-door sales, etc. Launched your product, but failed to take it back through authorized advertising. It is equivalent to spending a lot of energy to open up the market. What you gain is that your peers have made advertisements for Baidu search promotion, and customers who have demand for your enterprise products have found your peers through Baidu. 4. Your company has done Baidu's search promotion, and it is the customers in need who actively find your company, which puts you in the active position of choosing profitable customers. If the enterprise does not do search promotion, it will only ask your customers passively, which will put the development of the enterprise at a disadvantage. No matter whether there are profitable customers or not, they all feel that they are asking for it, and they are helpless to do it, which is not conducive to trading. At the same time, enterprises can't make money and miss the high-profit business opportunities of customers. 5. Your company has made baidu promotion, which is conducive to enhancing the brand awareness and transparency of your company. Let your company's old customers become the key force of enterprise development and rely more on your products. New customers inject fresh blood into your enterprise. Let the enterprise virtuous circle. If your enterprise doesn't do search promotion, your old customers can't find you online, and your products are replaceable, then your old customers will gradually flow into your peers. Naturally, new customers can't add words in time, and the operation of enterprises will fall into a vicious circle. 6. Your company has made baidu promotion, so that your company's advertising expenses and costs can be controlled, and the input and output can be expected. Promotion on Baidu is the advertising model with the highest return on investment. You can see how much advertising money your company spends and how many customers you need. You can control the budget and marketing of the enterprise. If the enterprise doesn't do search promotion, even if your enterprise does other advertisements, you can't count the customers who need your advertisements, and you can't count how many customers saw your advertisements. Your enterprise will not be able to accurately judge the market. 7. Your business has become baidu promotion. In the off-season, customers with scattered needs can find your company and buy your products, so that your enterprise will not be weak in the off-season, and the bottleneck season will become the peak season, and the peak season can reserve a large number of potential customers. If your company doesn't do search promotion, there may be too few customers in the off-season and fierce competition in the peak season, resulting in a situation of green and yellow. 8. Your company has worked in baidu promotion, so the statistical report of Baidu search is equivalent to a market research report. When you open up new markets, Baidu Search Promotion Association will provide you with accurate investment guidance at the first time, because the data from Baidu will clearly count the popularity of your products and the strong demand in which region. These data are all access statistics from huge netizens, which are very accurate. If your company doesn't do search promotion, it will lose such an opportunity, which will make your investment more passive, lose business opportunities and not understand the direction of the industry. If you don't know the demand of your products in the market, you will blindly hoard goods, which will inevitably lead to a backlog of many products and take up too much money. At this time, if you don't sell it in time, it will cause a shortage of funds. If it is serious, your company's capital chain will be broken. 9. If your enterprise becomes baidu promotion, you can compete fairly with your peers, big and small, on the same platform, which will increase the activity of your enterprise and products in the market. If your company doesn't do search promotion, your customers can't find your company on such a big platform as Baidu, and your company's viability will be uncertain. Trust in your company and dependence on your products will decline. 10. Your company has made baidu promotion, and your customers can provide you with feedback information through Baidu's platform, which can help you have a macro understanding of your products. You can eliminate unsalable products and increase efforts to develop and launch hot-selling products, so as to achieve the purpose of resource integration and greatly improve your output rate. If your company doesn't do search promotion, your company can't get the latest feedback from customers. Appropriate products cannot be adjusted in time. While your peers are developing the best-selling products at present, you are still worried about the sales of your old products. If business opportunities cannot be discovered in time, the competitiveness of the market will decline invisibly.
Edit this professional customer service
In the past eight years, Baidu's nationwide service network has continued to provide services for enterprises for 550,000 hours! Baidu promotion Order Generation Process
In the past eight years, Baidu has helped 200,000 enterprises learn search marketing from scratch! In the past eight years, Baidu has established a service system of 10000 network marketing implementation consultants, and its service ability is leading in the industry! In the past eight years, Baidu has collected, sorted out and analyzed tens of thousands of enterprise search marketing cases, and combined with the experience of thousands of network marketing implementation consultants, it has established a set of search marketing method system and service system with China characteristics for China enterprises! Baidu service features and contents: various service modes: telephone, door-to-door, training, e-mail, service website, self-help tools, etc. Rich and comprehensive services: fast account opening service, promotion scheme planning consultation, traffic analysis and evaluation service, regular return visit service, online marketing expert training meeting. Efficient and efficient service system: Baidu has established a two-level service system to ensure high service level and service localization; Beijing headquarters is responsible for the supervision of service planning and service implementation, and local service centers are responsible for the implementation of service content and the maintenance of customer relations.
Edit this paragraph of customer training.
Baidu relies on 60 customer service centers established nationwide to conduct various forms of training meetings for customers and fully help enterprises improve their online marketing capabilities. Baidu promotion customer training
1. Network Marketing Expert Training Meeting-Zero Barriers for Novices: First-time customers using baidu promotion. Training content: system use, effect optimization, case analysis and explanation. 2. baidu promotion Experience and Skills Symposium-Zero Obstacle Progress Training Target: customers who have some experience in baidu promotion and want to become search marketing experts. Training content: case analysis and theoretical explanation. 3. Customer development meeting-search marketing elite club training target: search marketing veteran. Training content: Understand Baidu culture and Baidu series enterprise management courses. 4. Customer Group Meeting-Annual Summary Meeting Goal: Key customers in baidu promotion. Content of the meeting: Share the growth of Baidu, and sort out the experience and problems of using baidu promotion. Baidu promotion customer conference training is all produced by Baidu headquarters, and the unified authorized expert lecturers provide all-round courses of network promotion for corporate customers participating in baidu promotion in all regions of the country. I hope we can provide customers with more satisfactory services, all for customers!
Edit this paragraph of search marketing zero distance
In the Internet age where information is obtained through "search", every marketer knows the scientific and leading nature of search marketing, and every marketer has the right to be the direct beneficiary of search marketing. But the more advanced the tool, the more complicated it will be, and a large number of users will be shut out, but Baidu believes that the lead should not be complicated! Baidu service shortens the distance between customers and the most advanced marketing tool-search marketing to "0"!
Edit the promotion price of this paragraph.
Customers who open an account for the first time need to pay a lump sum of 5,600 yuan, of which 5,000 yuan is the promotion fee pre-stored by the customer and 600 yuan is the service fee. Baidu bidding formula
After opening the service, customers can choose keywords to design the delivery plan. When the search user clicks on the customer's promotion information to view the detailed information, the click fee will be charged from the pre-stored promotion fee. The price per click is determined by the customer according to his actual promotion needs, and the customer can control the promotion cost by adjusting the delivery budget. It takes time to pre-store the account for promotion, and the customer can renew the fee according to the situation.
Edit the billing method of this paragraph.
The click price depends on the ranking, bid and quality of the keyword by you and other customers, and will not exceed the bid you set for the keyword at the highest. If your keyword ranks last in all promotion results, or is the only promotion result that can be displayed, then the click price is the lowest display price of the keyword. Please note that the higher the quality, the lower the minimum display price of keywords. For example, the search word "flower reservation" has the following four customers' promotion results in Beijing (the values in the example are for reference only, and have no practical significance): It is determined by quality * bid, and the ranking order of the promotion results is the keywords corresponding to customer A, customer B, customer C and customer D in turn. According to the above calculation method, the click price of each keyword is as follows: Please note: 1. Under this charging method, the click price of keywords will definitely not exceed your own bid. 2. The same ranking, the higher the quality, the lower the click price you need to pay. It is suggested that you constantly optimize the quality to reduce the promotion cost and improve the return on investment. 3. The competitive environment may change at any time. Even if your bid remains unchanged, the click price of the same keyword at different times may be different.
Edit this promotion assistant.
Baidu will launch a brand-new offline management weapon: baidu promotion Assistant on October 26th, 20 10. Baidu promotion Assistant is a free account management software. Its unique functions such as batch editing, quick positioning, offline operation and free backup can help you manage your baidu promotion account efficiently and safely. Baidu promotion Assistant is suitable for any type of baidu promotion account, especially when the account structure is complex and there are many keywords.
Edit this section of Baidu Commercial Bridge
Baidu Business Bridge is a free website business communication tool provided by Baidu to promote customers. You can set up as many as 10 websites and 100 customer service to receive website visitors at the same time, monitor the geographical origin, keyword source and browsing behavior of website visitors in real time, accurately locate real visitors, facilitate 7×24 hours communication with potential customers and consultants, reserve online and offline business for you, and grasp potential business opportunities at any time.