Only eternal interests,
This sentence really matches in the entertainment circle.
Artists who used to play in the midday sun,
It seems to be falling apart in an instant.
Produced a series of hit dramas such as Nirvana in Fire, Pretender and Ode to Joy.
Jin Dong, Wang Kai, Liu Yijun and many other outstanding star artists got the midday sunshine.
Now suddenly announced the cancellation of the artist brokerage business,
It's really staggering. .....
In fact, at a time when film and television companies are competing to strike up a conversation with star artists and enjoy the benefits, midday sunshine seems to have given up so many popular artists as decisively as a "strong man breaks his wrist". But what is behind all this? And what's the mystery of the brokerage agreement between Jin Dong and Noon Sun? Sister circle cooks for you today. ......
? Jin Dong, Wang Kai and other "unemployed" regained their freedom.
On the morning of September 5th, Dongyang Noon Sunshine Film and Television Co., Ltd. (hereinafter referred to as "Noon Sunshine") issued an announcement on the adjustment of Noon Sunshine's business sector through Weibo, stating that "in the face of increasingly stringent market requirements and higher expectations of the audience", Noon Sunshine needs to "devote more or even all its energy to content creation" and artists need "more professional personal planning and long-term strategic layout", so the company decided to cancel the artist brokerage business.
As soon as this announcement comes out, it means that artists such as Jin Dong and Wang Kai have to "find their own way".
Throughout the signing of Noon Sunshine, there are 17 artists, namely Jin Dong, Wang Kai, Liu Yijun, Liu Mintao, Bridget, Zhao Da, Yang Yue, Zhang, Zhang Lu, Guo Xiaoran, Zhang Kun, Jin Zehao, Wu Haochen, Zhu Mengyao, Shao Weitong, Sun Mengjia and Kuang Muye. Most of the artists' brokers belong to Dexian Artists' Brokerage Co., Ltd., which was established at noon on 20 15.
After the release of "Noon Sunshine", many artists, such as Zhang, Zhang Lu and so on, also forwarded it in Weibo to express their wishes to their old club.
To be sure, the cancellation of the artist brokerage business at noon sunshine is by no means a temporary idea, but a well-prepared one.
So, after quitting the artist brokerage business, where will the artists go?
It is understood that nearly 20 artists have parted ways and basically found a home. Some opened their own studios, and some chose to join other companies.
For example, Liu Yijun, who has never been absent from Parents' Love, Nirvana in Fire and Please Close Your Eyes When He Comes, also set up his own studio and released the first Weibo on August 30th.
However, in addition to Jin Dong, Wang Kai, Liu Yijun, Bridget, Liu Mintao, etc. For many other third-and fourth-tier actors, it will undoubtedly have a great impact on them to get rid of the brokerage business at noon, because noon has seized the best resources in the market and they can easily gain many opportunities to appear in big productions every year.
As for whether these artists will be given priority in the future, Noon Sunshine did not give a clear response. As for the Ode to Joy series, which was originally "implanted" with the most artists, whether there will be a "big change" in the third season, noon sunshine also said that "it is not clear now, because the third season has not been put on the agenda.
Why did the midday sunshine give up the artist career?
Let's look at the sunshine at noon. As a film and television company that started as a TV series, Noon Sunshine is known as a clear stream in the TV drama industry, with the reputation of "the first volume of Chinese drama" and quality assurance.
Since 20 15, a series of hot dramas, such as Nirvana in Fire, Pretender, Ode to Joy, No War in Beiping, Ode to Joy 2, Please Close Your Eyes When the Justice Seeker Comes, have been written by the midday sun. "Noon" was almost an instant hit with its excellent TV production, and artists also appeared in the form of newspaper groups, and their value soared.
The most obvious are Jin Dong and Wang Kai, Jin Dong and Wang Kai. After appearing in several explosive dramas, their pay has increased by at least 5-6 times (it is also rumored to be as high as 10), from the previous package price of less than 3 million to10.5 million, and then to10.70 billion. It is even rumored that Jin Dong's salary has reached 30 million.
Then, Wang Kai Jindong, who won with his bare hands, should have a unique advantage as an artist, but now he voluntarily chooses to dissolve his brokerage business. What is the sunshine thinking at noon?
Circle sister summed it up in one sentence: Cheng is also a star, and he is also a star.
To put it more clearly, the root of the problem lies in the fact that the producer-centered system and the artist-centered system are two different ways, and their profit targets are also contradictory. With the pay of rising stars, midday sunshine and its own brokerage company are at a loss.
As a content production company, Noon has been trying to control the actors' pay. When making "He's Coming, Please Close Your Eyes", producer Hou Hongliang once revealed that the cost structure of each play at noon is 7: 3 for production and film pay, and the film pay can be reduced even less if his own artists appear. Even the popular actor Wallace Huo's "Here he comes, please close your eyes", the ratio can be controlled at 6: 4. This is the basic logic of production companies, spending more money on content production and making better content.
However, for brokerage companies, improving artists' pay is their source of income.
So this embarrassing situation was formed: at noon, through the production advantage, the actors were persuaded to appear at a low price with high-quality content, so the popularity of the actors soared and the commercial value was developed more fully. As the spokesman of actors' interests, the vocation of the brokerage company is to seek higher pay for actors. In the long run, the price difference is getting bigger and bigger, and it is an inevitable choice to allow its artists to pick up foreign dramas at noon.
Moreover, at noon, it has been very weak in artist brokerage. Without a professional marketing team, the most important materials of drama powder often fail to meet the market requirements. The outside world makes fun of it. The drama at noon is picturesque, but some materials are ugly.
Obviously, on the planning road at noon, this awkward point must be solved.
Didn't Jindong sign the contract at noon? Or are you changing your game?
It should be noted that after the announcement of Noon Sunshine, Jin Dong released Weibo to explain the incident, saying that "I have never had a brokerage contract with Noon Sunshine from beginning to end, and I have always cooperated deeply with the founder of Noon Sunshine, because we are old friends and family members for many years and share the same creative concept".
Wang Kai's fans have also left messages in various related Weibo, saying that Wang Kai has set up a personal studio, which has no influence on him.
Artists are alienated from each other. What happened? Perhaps, the power of capital should not be underestimated.
With the constant popularity of stars at noon, it has become a good way to untie stars and set up companies to deal with artists' agents. Without a brokerage agreement, we can establish stable cooperation with core artists. At noon, the sunshine depends on capital connection, that is, a joint venture with a star to set up a subsidiary.
At noon on 20 16, Sunshine and Kincaid established Zhejiang Film and Television Co., Ltd. and Deshe Film and Television (Tianjin) Co., Ltd. respectively, and then jointly established Horgos Deshe Film and Television Co., Ltd.. Moreover, according to relevant media, in the cooperation, there was no gambling, no brokerage contract was signed, and the stars were not forced to cooperate only with the noon sunshine, but the subsidiaries were used for investment. It's quite tempting for a star.
This year, The Messenger of Justice, starring Jin Dong, participated in Zhejiang Comte Film and Television, and Wang Kai's Hero 4 also participated in Horgos Film and Television. This kind of interest is obviously longer than the simple brokerage appointment time.
In fact, this is enough for the midday sun. As long as we can master the core artists and establish a cooperative foundation with them, other actors can also do it through their casting teams. At this time, the noon sun is equivalent to finding a delicate balance point in "film and television production+artist brokerage", and it is a balance point suitable for it.
However, this is slightly different. Hou Hongliang once said in an interview: "These subsidiaries are not artists' studios. Wang Kai and Jindong's brokers are still in the midday sun, not the subsidiaries they established with the midday sun; Tamia Liu's agent is about the company she founded with Amanda. "
Perhaps, long before the artists' agency closed, Jin Dong canceled the contract at noon and started his own business. However, Jin Dong is so eager to clarify now, and the circle sister thinks that it is all due to interests. And Jin Dong's reply, carefully appreciate, may reveal in a sense, once suffering and * * *, under the expulsion of capital interests, the eternal relationship between CP is not as beautiful as everyone imagined.
The mode of film and television production and artist brokerage is unsustainable.
The interests in the entertainment circle are subtle and sensitive. One more thing, the development at noon will inevitably attract the favor of capital. After China's cultural input, the production speed at noon was obviously much faster.
Last year alone, it was turned on at noon, including when he came, please close your eyes, Ode to Joy 2, Ghost Blowing Lights, If Snails have Love, Justice Explorer, Langya List 2 and so on. It has increased from 2 to 3 in the past year to 5 to 6. The rapid production of content clearly overwhelmed Noon. Many works such as He's Coming, Please Close Your Eyes (Douban 6.2), Ode to Joy 2 (Douban 5.3) and Justice Explorer (Douban 7.5) have been questioned by word of mouth, but before that, the midday drama was almost no less than 8 points on Douban.
Douban blogger angrily stopped Amway at noon.
Therefore, after the final balance, Hou Hongliang finally chose the strength of noon: content production. As we all know, Noon Sunshine is a content-centric company. In the midday sunshine project, the actor's salary shall not exceed 1/3 of the total capital.
From another point of view, the midday sun is also an uncompromising "bargaining standard with stars".
In fact, the only well-balanced large-scale film and television company in this respect is Jiaxing Media. However, there is a big tree behind Jiaxing Media, Yang Mi (the biggest artist and shareholder, and the other two shareholders are Yang Mi's agent), and her personality is both an artist and a businessman.
Noon Sunshine directly cut off the artist brokerage business this time, which proves once again that it is difficult to take care of both artist brokerage and film and television production. From the market point of view, it is wise to give up the artist's agent early at noon and choose your own longboard content production when the two are difficult to be compatible.
"In the barrel theory, the shortest barrel determines the form of the company, but I think the longboard determines the position of a company in the market. Our longboard is the content, and everything in the midday sun is focused on the content. " Hou Hongliang said.
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