How should the shops in the community invest and what should they pay attention to?

This paper analyzes the investment of community shops with the investment principle of Sairui shops, including the investment analysis of various factors in the investment principle of Sairui shops and the strategy of free competition. 1. investment analysis business factors business factors refer to the business environment, business competition and the size and coverage of the main customer groups attracted by the store. The target management elements of community stores mainly cover the specific community scope. It should be noted that if the business factors of a community store can be improved, the investment value of such a community store will be significantly improved. There are many factors that can improve business factors. For example, residential developers are well-known brands in China, so developers will promote their residential shops during project operation, which will help attract consumers outside the residential area; In addition, the brand image of the store operator itself can also enhance the business factors of the store. The traffic of community stores mainly comes from community residents. When choosing shops in paved communities, investors need to carefully judge which community is large in scale and which shop location has the largest passenger flow. The passenger flow of shops in the berth community is more of the passenger flow of the whole project. When considering it, it is enough to pay more attention to the shops located at the entrance and exit and on the first floor. The "visibility" factor is related to the orientation, traffic conditions and macro layout of the whole project. Shops community shops, shops on the first floor near the entrance and exit, are obviously the best known, the highest rent and the highest value. In the development process of community shops, if developers can keep the popularity of as many shops as possible at a fairly good level, then the value of most shops will be very high, and there will be few problems that it is difficult to sell and rent because of the low popularity of some shops. A successful community store project is a project to maximize the visibility of the store. Traffic conditions Community shops mainly serve the surrounding communities, so traffic conditions have little impact on the value of shops. The influence of traffic conditions on the value of community shops is lower than that of commercial street shops and market shops. Parking conditions The parking conditions of community shops can rely on the community's own parking facilities. Considering that it may attract external consumers, developers still need to open up a certain number of parking spaces for these community shops on the basis of relying on community parking facilities. If the shop investor chooses a high-end residential community, then he/she must consider whether the shop developer in the community has done enough parking planning. Scientific planning and design of the whole project. The planning and design of residential shops have less influence on shops in paved areas than shops in paved areas. The former situation directly affects the situation of the paved community store, while the latter situation may affect the whole paved community store project. Hardware conditions The hardware conditions of community shops are relatively simple, mainly involving design parameters such as width, depth and height. Other technical facilities such as water, electricity, gas and sewage are usually involved in service-oriented community shops and are generally easy to solve. Commodity type: Community stores mainly deal in daily necessities and related services. As a part of a real estate project, the scale, positioning and mainstream customers of the real estate project will directly affect the value of community shops. In addition, community shops, if in the form of bunks, will be restricted by subordinate projects; If it is in the form of pavement, there will be no such problem. As far as the former is concerned, in addition to the characteristics of real estate projects, there are also investment forms, positioning and management levels of community shops. The impact on the value of shops will be self-evident. When investing in community shops, investors also need to know whether the initial selling price of the shops reflects the objective value of the present situation of the shops, rather than the price that the developers and sales gentlemen/ladies deviate from the real value of the shops after packaging them. Whether the packaging factor of community shops can be reasonably eliminated and the transaction can be made at a hot speculation price will be the most vigilant content for shop investors. If the value is overdrawn by the developer, the investment of shop investors will suffer losses. In bad circumstances, such store investors will be "stuck" in a high position when signing up for payment. In addition, investors need to judge the value of different shops in community shops, which is another important issue. The development trend of real estate around shops The development trend of all kinds of real estate around community shops has a direct and huge impact on the value of community shops. The community store we are talking about is not the kind in a certain community. In fact, the space for improving the value of community shops is largely affected by this factor. When investing in shops, investors in shops should pay attention to excavating the backward community shops in the surrounding real estate development. In the future, large-scale real estate development planning around will lose the value-added of community shops. 2. Investment Strategy According to the analysis of the above decision-making factors, according to the contents of the investment principles of Sirui Store, with the goal of maximizing the value of the store, the following investment conclusions can be drawn: the investment process of the community store includes two steps: various factors in the investment principles of Sirui Store have different influences on the investment decisions of the store. The influence of various factors on the final project selection decision is arranged as follows in descending order of importance: the operating characteristics of subordinate projects, the passenger flow of commercial factors, the development trend of real estate around shops, the initial selling price of shops, the "popularity" factor, parking conditions and the scientific nature of the whole project planning. The above contents can be interpreted as: shop investors should choose this kind of community shop projects to invest; the initial choice is for high-end customers and large residential communities. If the future passenger flow of the community is large, the current business situation is less, the surrounding real estate development space is large, and the price of shops in the community is still within 2-3 times of the residential price, then the community shop project can be initially selected. In the final selection of community shops, the following factors should be considered in the order from heavy to light: "popularity" factor, floor, passenger flow, initial selling price of shops, hardware conditions and so on. The above contents can be interpreted as follows: the principles for shop investors to choose community shops are as follows: first, determine which shop has the best "popularity" from the outside and inside of the selected community shops; Community shops should be in the form of pavement, and the form of berth should be one floor, and then the depth should be selected with passenger flow as the consideration parameter; Finally, in combination with the conditions of the above-mentioned shops to be selected and their own bonus status, negotiate the purchase price or rent with the developers. 3. Investment Evaluation Although the target customers of community shops are mostly confined to the community, they have become the hot spot of commercial real estate investment transactions because of their high market maturity and stable market foundation. Especially if the community belongs to a high-end large-scale community, the value of its community shops will be greatly enhanced, and the space for the growth of community scale indicates the space for the appreciation of community shops. Community shops are suitable for institutional and individual investors to invest. For individual investors, because of the low market risk, the sales of community shops are extremely hot. It should be pointed out that the risk of community shops is low, and there is a premise that when buying shops, don't be confused by the excessive speculation of developers, and don't buy them too expensive to avoid being fooled. The above is the decision-making process of investing in community shops by using the investment principle of Sairui shops.