According to the main body of website construction, it is divided into industry-based e-commerce websites, enterprise-based e-commerce websites, government-based e-commerce websites and organizational e-commerce websites.
According to business website promoters, there are circulation e-commerce websites and production e-commerce websites.
According to the breadth and depth of website operation: vertical e-commerce website, horizontal e-commerce website, specialized e-commerce website and enterprise e-commerce website.
According to the business category and operation mode, it is divided into non-transactional e-commerce websites, semi-transactional e-commerce websites and fully transactional e-commerce websites.
2. Website construction process
Project determination
As a propaganda method of enterprises, each enterprise has its own different ideas and provides different services. Therefore, when users consult, network companies will generally help users analyze and recommend according to the needs of users, corporate capital and the dynamics of industry websites.
Platform planning
After determining the project, users can start developing the website. First, apply for the domain name and space of the website. Com is the suffix of international domain, and. Cn is the domain name of China. Website space is used to store website content and program files, such as web pages, pictures, video materials, etc.
Then the interface design of the website. Different types of websites have different design pages, so it is necessary to make a reasonable plan in the early stage of website construction. Users provide basic information about the company, define target customers and panel types, and then designers create according to their own experience and industry characteristics. Generally, the first page is published for the user to determine, and then the inner page is designed until the user is satisfied.
program development
When the page design is determined, the page is just a static picture. In order to realize information interaction and facilitate users to modify information, programmers need to write website programs.
General website development is divided into two steps:
1. Front desk network engineer
The front-end engineer is responsible for cutting the designed page, then typesetting it, and typesetting the page with code, so that the page can be displayed on the webpage. Generally, front-end engineers are also responsible for the interactive effect on web pages.
2. Back-end engineer
The main job of the back-end programmer is to write the background, which is convenient for users to manage, modify and upload materials. According to the website function planning, database design and coding, system integration, program and interface combination, function debugging.
program test
First of all, the project is tested by the project personnel, and the project manager, supervisor and project developer work together to test and check the project according to the preliminary plan. Then non-project personnel test the platform and invite non-project participants as different user roles to test the usability of the platform. Finally, open the test, open the website, accept the use test of netizens, build a feedback information platform, collect opinions and suggestions, and think about and improve the shortcomings of the platform. The average customer will experience it only after passing the test of the project personnel. It's best to make sure there are no problems before going online.
Maintenance and promotion
After the website is launched, it is necessary to improve the website, maintain and upgrade it regularly, ensure the smooth operation of the website, and then promote the website. There are probably the following methods of website promotion: search engine promotion, email promotion, viral marketing, online advertising promotion, website comprehensive promotion and BOSS promotion.
Matters needing attention in the development process
Whether to provide website source files. Website source files are website source codes and databases developed by website companies. If the company that built the website goes bankrupt, you can at least continue to use your website if you have the source files.
Domain name ownership. Generally speaking, the website company will be entrusted to register the domain name, so the domain name ownership must belong to you. To prevent the company from becoming bigger in the later stage, the domain name may not come back.
Technical docking. If the website has functional requirements or other special requirements, then you must communicate with the technology and write all the functions in the contract, which is the guarantee to prevent disputes in the later stage.
Whether to promote. Many enterprises set up websites for promotion. If the company you are looking for can't promote itself, you should be careful. Because the promotion needs to modify some TDK, site map and so on. It's best to find a company to do it. Of course, if you do promotion, you should make the website higher, so the conversion rate will be higher.