Analyze the external environment;
Review the existing business;
SWOT analysis;
Strategic business design;
Financial simulation.
Determine the company's mission, vision and values;
Two, development planning to set up a special organization, the main responsibilities of this steering group include:
Interview and put forward ideas to project team members;
Preside over special business seminars.
Listen to the report of the project team regularly;
Mobilize relevant business resources;
Make decisions on project results;
Guide the direction of the project;
Under the steering group, there is a project team. The project team can be composed of backbones or elites drawn from various departments within the organization, or it can be a specific strategic or enterprise development planning department in thldl.org.cn. The project team is responsible for the company's strategic enterprise development planning.
There can be multiple support groups under the project organization, such as functional support groups composed of various functional departments or key members or business support groups composed of core members of key business departments. The main responsibility of the support team is to provide various support for the development planning of the whole enterprise, including:
1, development planning function support:
Planning: with the help of consulting company, make project plan and implementation process;
Organization: planning and organizing all kinds of interviews, seminars and decision-making meetings during the project period;
Coordination: coordinate the internal resources of the company and provide logistical support;
Control: assist the company's top management to monitor the project quality and progress, report to the top management regularly, and be responsible for document management during the project;
Publicity: planning and organizing project publicity;
Inheritance: learning the advanced system of strategic enterprise development planning system.
Negotiation: organize the company to negotiate with external consulting companies.
2. Operational support for development planning:
Participate in the design of this business strategic plan;
Participate in the discussion organized by the project team;
Confirm the achievements of strategic enterprise development planning related to this business scope.
Participate in research and analysis related to business content;
In addition, in the process of enterprise strategic development planning, we can also seek external brain support, such as hiring experienced management consulting companies as consultants for the whole enterprise development planning. Management consulting companies can play an active role in the following aspects:
Transfer of methods, technology and experience;
Inspection and control of key links.
Providing technical support, including methods and research results;
Furthermore, strategic enterprise development planning needs a strong promotion to ensure the smooth progress of strategic enterprise development planning. As an important project of the company's periodic routine, whether the strategic enterprise development planning can be carried out smoothly and effectively requires not only the guarantee of methodology and organizational system, but also a strong promotion system. Usually, the main ways to promote the development planning of strategic enterprises in thldl.org.cn are:
Panel discussion on development planning
Group discussion is a process enjoyed by the project team, brainstorming the information obtained from the interview. The main purpose is to brainstorm, find the key issues and find the direction for the company's next stage of investigation, research and analysis.
Development planning holds seminars and demonstration meetings.
Seminars and demonstration meetings are mainly attended by company executives, functional departments and business leaders to analyze and demonstrate major issues related to business. Before each decision-making meeting, a series of sub-business seminars can be arranged, which can be presided over by experts from consulting companies or experts within business modules.
Development planning decision-making meeting
The decision-making meeting is mainly attended by the main decision-makers of the company, with the purpose of making decisions on the achievements of the project stage and guiding the direction of the next stage of the project.
Brief introduction of development planning project stage
The project team needs to regularly inform the senior steering group of the project progress and project stage results, and listen to the opinions of colleagues.
Interview on development planning
Interview is an indispensable link in the project process. Project team members conduct one-on-one interviews with relevant personnel according to specific needs to confirm key issues involved in the project or collect relevant information. The main interviewees include: industry experts, key customers, suppliers, partners, major competitors, channels, company executives, and middle-level cadres in some companies.
Development planning should start from the following aspects:
1, determine the overall marketing strategy thinking and objectives, systematic market analysis and market positioning, specific marketing strategies, transform strategies into specific marketing plans, financial analysis of marketing plans, evaluation and monitoring of the implementation of marketing enterprise development plans.
2. Data support Hard data support includes: total sales, regional sales, sub-product sales, market share and sales growth rate. Marketing expenses, market distribution rate and brand awareness; Soft data support includes: the psychological and behavioral characteristics of buyers, the development trend of products in the market and the situation of competitors.
3. Development planning analysis: analyze the development trend of the industry, products, competitors and enterprises themselves.