PC Internet is the relationship among information channels, sales channels and physical stores. Based on the sales characteristics of PC e-commerce and physical stores, it can be judged as competitive at present. Mobile Internet is a relationship channel and a connecting tool. Stores can build customers' entrances and channels through the mobile Internet. Social media is the best tool for us to publish information and communicate with customers. As the first platform of mobile social media, WeChat has created a full connection mode in the era of mobile Internet, so stores must use WeChat official account and personal number to communicate and connect.
Secondly, establish the store information system.
Just like the development of human society, writing is a tool to record knowledge, and what really promotes human development is the collection of books that precipitate and inherit knowledge. When WeChat completes the connection between stores and customers, it needs an information system to carry and record all kinds of data of customers and stores. The system can record customers' purchase data and shopping preferences, analyze the inventory and turnover rate of goods in store operation, and count all kinds of data of users. Relying on such a system, we can better communicate with customers and connect them closely.
Finally, complete the internet operation of store retail.
At present, the operation of physical stores is waiting mode, and the focus is still on waiting for the transaction after the customer comes to the door. Because the passenger flow is vacant, the shopping guide is more idle. The primary task of Internet-based store operation is to make shopping guides have something to do, use Internet tools to connect and communicate with customers in their spare time, and use electronic coupons and content marketing to promote the Internet, so as to truly realize the transformation of stores from scene marketing to full scene marketing. Through interconnection and communication, we can change the customer turnover rate from stores and create a full-contact trading model.
Transforming internet operation can change the dependence on the location and quantity of stores to increase sales and effectively reduce operating costs; The information system of the store allows the store to realize data operation, which can accurately market customers, improve customer satisfaction and purchase transaction rate. There are many benefits and benefits, the most important thing is the change of traditional business thinking. Internetization is marketing thinking.