The first is the second-hand housing transaction business.
As a representative enterprise of the second-hand housing market in China, Chain Home has a real estate database covering 30 key cities in China, including about 70 million suites, covering 28 cities and regions, with 8,000 stores and more than 6,543,800 brokers providing real estate services to consumers.
1. Buying a house: Chain Home accurately locates customers' housing demand through the dimensions of "map housing", "new house" and "second house". Based on Chain Home's unique "Property Dictionary" system, Chain Home can realize the screening of houses in areas, total prices, room types and other dimensions, help users quickly find their favorite houses and quickly match brokers, and provide customers with full-process services such as consultation, house viewing, trading and after-sales. At the same time, Chain Home can provide refined services such as entering the house number to check the authenticity, referring to the real historical transaction price, and communicating with offline brokers at any time, which really helps customers achieve time-saving and labor-saving peace of mind services.
2. Selling the house: the owner can realize online entrustment on the online platform of Chain Home, and the owner can obtain real transaction price reference, house competitiveness analysis, house dynamic view and other information and services from Chain Home at any time. At the same time, Chain Home will match exclusive brokers for the owners, which will not only provide a series of services for the owners, such as on-site house inspection, customer display and feedback, maintenance and update of housing information, but also one-on-one service can effectively prevent the owners from being harassed and facilitate the brokers to respond to the service needs of the owners at the first time. Transparent trading information, independent sales experience and comprehensive trading information make sales more assured and efficient.
Second, the new house transaction business
1. Chain Home New House 20 14 started, and on 20 15, it merged with brand real estate agent Gao Ce and officially entered the field of new houses. For developers, Jia Lian New House is committed to building a one-stop new house marketing service platform, including four main businesses.
2. The four main businesses include agency, linkage, direct selling and e-commerce.
(1), the agency business mainly provides full-process services for developers from land acquisition consultant to project marketing, and then to case field transformation;
(2) The linkage business integrates the resources of 6.5438+0.3 million brokers and 8,000 stores nationwide, which can help the new house project to quickly accumulate customers and efficiently complete the project sales task;
(3) The direct selling business relies on the team of new house brokers to independently expand customers, provide customers with one-on-one professional house purchase services, and accurately match customers for developers;
(4) E-commerce business is an e-commerce platform integrating primary and secondary channels, with strong professional strength and strict specifications.
First, the impact of the chain home industry
1, advocate of real estate standards
2. The promoter of real estate transaction information transparency.
3. Practitioners with good experience in finding a house.
4. Advocates of real estate transaction safety and risk prevention.
Second, the enterprise strategy
1, strategic positioning:
Data-driven full value chain real estate service platform
2. corporate vision:
Become the entrance of "living"
3, corporate mission:
Promote the progress of the industry, make housing transactions no longer difficult, and help real estate agents win professional dignity.
4. Brand statement:
Chain home, the story that connects every home.
5. Core values:
Through online and offline access and big data processing capabilities, we will provide consumers with a high-quality, multi-service real estate service experience and improve industry efficiency.
Information link: Baidu Encyclopedia-Beijing Jia Lian Real Estate Agency Co., Ltd.