How to say loan telemarketing?
Practical sales presentation-clarify the purpose of the call
The purpose of calling customers is to lend money. Of course, it can't be done by a phone call, but our phone call should be effective and can get valuable information.
Practical marketing words-collecting target customer information
Since the purpose is clear, it is a question of who to call. Telemarketing in any industry starts with selecting customers.
The key to the success of telemarketing is to find the right target, or to find enough effective potential target customers. If you can't even do this, then you can't create any good performance at all.
In the process of telemarketing, choice is always more important than effort. Finding the right target at the beginning doesn't mean that you can generate sales performance, but at least you get an opportunity and get a good start.
The prelude to successful telemarketing
A successful opening statement must introduce the company and yourself within 30 seconds, arouse customers' interest and make them willing to continue talking. That is, the salesperson should clearly let the customer know the following three things within 30 seconds:
1. Who am I and where am I from?
2. What's the purpose of my calling the customer?
3. What value and benefits can my product bring to customers?
It's best to express your intention in the shortest sentence in the opening remarks, because no one will have the patience to listen to a stranger's long speech there. What the customer cares about is what this call is for and what it can bring him. A useless phone call is a waste of time for anyone.
If the customer says, "I don't have time to go.
Loan officer: "I understand. I never have enough time. But it only takes 1 minute, and you will understand that it is only good for you, and there is nothing bad.
If the customer says, "I'm not available now!" "
Loan officer: "since you are busy now, I won't bother you for the time being." Is Monday morning or Tuesday afternoon convenient for you? " I'll contact you then! "
If the customer says, "Please send me the information."
Loan officer: "OK, sir, what's your micro signal?" I'll add you later and send you the details of our side. You can get to know it first. If you have any questions, please feel free to ask me! "(The purpose is to add customer WeChat)
If the customer says, "I have a lot of money and don't need a loan"
Loan officer: "At first glance, he is a person with an investment mind. It should be fun for a rich man like you to use Qian Shengqian! " ! I have met several rich people like you, but they will still create more wealth through loans! "
If the customer says, "I want to make a decision, I have to discuss it with my family first!" " "
Loan officer: "I totally understand, sir." When can we talk to your partner? "
If the customer says, "We will contact you again!"
Loan officer: "Sir, maybe you don't have much desire at present, but I still want you to know more about our products, which may be of great help to you in the future!" " "
When you start a conversation, don't get into the subject at once, but beat about the bush. For example, if you sell tea, maybe you can!
You: "Hello, are you Mr. (Ms.) XXX?"
Customer: "XXX" (maybe you will be rejected, if not, as follows)
You: "Hello, I'm Xiao Zhang (Xiao Li, Xiao Wu! Remember, say a nickname, which is more convenient for you to communicate with customers. )
Customer: "XXX" (maybe you will be rejected, if not, as follows)
You: "According to what the company and I know about you, you should be an expert in tea ceremony?" You should be a tea drinker.
Customer: "XXX"
After that, if the customer doesn't reject you, it means that you have succeeded half way! The prologue has come out, and it's up to you later!
When communicating with customers, your language can be humorous, so your communication will be easier! Of course, according to different customers, the language organization is also different. To be an excellent salesman, you must grasp the customer psychology in a few words!
Sales, you must sell yourself to customers first, and customers will accept your products! Therefore, we must first have a certain "psychological communication" with our customers, and don't be impatient or we will be doomed to failure!
The word 1- is simple and clear.
Guest: Hello, where is it?
Credit Manager: Hello, Mr. Wang, this is the account manager of xx Bank. Thank you for your long-term support for our work. I will provide you with exclusive service in the future. Please feel free to contact me if you have any questions. (Before continuing, pause and listen to the customer's reaction)
Is it convenient for you to spend a minute? (It is convenient for customers to come straight to the point. If it is inconvenient, make an appointment for the next telephone contact. )
The country is building a credit project, a project to benefit the people, in order to let the people better enjoy the national welfare and policies. We are doing an exclusive activity for credit users. You are now a credit user of our bank, and we can provide family reserve funds for credit users like you. You just need to provide relevant information.
Customer: What family provident fund?
Credit manager: I believe you know something about our bank's products. The family reserve fund is distributed to you in the form of credit products to meet the emergency needs of your family. You can use interest without spending a penny.
Customer: What information?
Loan officer: Is your micro signal bound to this phone number? I'll add you later and send you the details of our side. You can get to know it first. If you have any questions, please feel free to ask me! "(The purpose is to add customer WeChat)
Speech art 2- friend recommendation method
Loan officer: Hello, Mr. Wang.
Customer: Who are you?
Loan officer: Hello, Mr. Wang, this is Xiao X, the account manager of xx Bank. Your friend Zhao Zong told me that you might need funds recently. He just borrowed money from us recently, so he asked me to contact you. I don't know when you need funds here!
Client: Mr. Wang? Who is manager Wang? I don't know!
Loan officer: Huh? He hasn't told you yet? I guess he's too busy to talk to you recently! He's not in a hurry, I'm in a hurry first! I'm really sorry!
Guest: Never mind!
Loan officer: Now that the phone call has been made, let me briefly introduce our products! It won't take you long.
Speech 3- Humorous Methods
Loan officer: Hello, Mr. Wang.
Customer: Who are you? What can I do for you? )
Loan officer: Mr. Wang, I am sending you money!
Guest: Oh? What money should I send?
Loan officer: Well, I'm the account manager of Little X, xx Bank. We have made a special product for customers like you. The maximum loan is 300 thousand, and the loan can be released in about three days. If you need funds recently, you can come to us!
Customer: Didn't you say to send money?
Loan officer: There is interest on the loan, but I can treat you to dinner for free.
Speech 4- Pretending to be familiar with the law
Loan officer: Good morning, Mr. Wang!
Customer: Who are you? Can I help you?
Loan officer: I'm Xiao X from xx Bank. I contacted you some time ago and talked to you about the loan! Do you remember?
Customer: Why don't I remember?
Loan officer: Mr. Wang, you must be very busy recently! I'm Xiao X from xx Company. Our company specializes in unsecured credit loans, which can be lent within three days within 500 thousand! I should remember something this time!
How to drain the credit business? How to drain the credit industry? Credit customer drainage skills
The traditional consumers of loan companies are mainly aimed at state-owned enterprises, large enterprises and high-net-worth families. However, with the increasingly fierce market demand and the rapid development trend of consumer loan management system, the target customer groups of loan companies have sunk. Therefore, the retention of small and medium-sized enterprises and their own customers is a key factor in the future market demand of loan companies.
I don't know that as a salesperson, I have to go out and run my own customers, find the right mortgage customers, and then make my own sales performance and get paid. Whether as a credit specialist of a financial institution, a boss of a small loan enterprise, a salesman of a credit company or a salesman of a loan intermediary company, how can we find high-quality customers in need?
High-province APP has higher commission, better mode and no loss of end users. Goldman Sachs is a platform that saves money and commissions for personal use, and makes more money through sharing and promotion. Baidu has a million reports and looks forward to your joining. Gu Lou, the invitation code for Gao Sheng is 555888. After registering, he will send two Crown members and a promotional package of 10000 yuan to teach you how to become a million-dollar team at 1.
Traditional exhibition industry
When it comes to how to expand loan customers, we must be inseparable from the traditional exhibition methods, mainly including telemarketing, posting advertisements, meeting strangers, sending cars and watching exhibitions. Although these methods are hard, they can constantly exercise their display ability and accumulate experience in the process. The input cost is low, as long as the coverage is wide enough, the consulting quantity and the single quantity can be directly formed.
Internet marketing
Weibo, WeChat and other new media are popular ways of information dissemination. Credit specialists can promote their loan products through Weibo and WeChat, but if they want to stand out from many advertisements, they must show their own characteristics, or be professional or sincere. In short, it is most important to stimulate the needs of potential customers.
Get the customer application
Customer APP is equivalent to a network intermediary, connecting borrowers and credit managers. Here, both borrowers and borrowers can choose in two directions, find the right object more accurately, and it is also conducive to the rapid achievement of loans. Moreover, the current customer-receiving apps have very powerful functions, so don't worry about how to expand loan customers.
telemarketing
Telemarketing is the most traditional way to expand loan customers, that is, credit managers communicate with loan customers or potential customers by telephone every day. If you want to get customers through telemarketing, lists and skills are very important. The most important thing is to actively follow up, otherwise it is easy to lose interested customers.
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What are the common ways to promote loans?
The common way to promote loans is to build a standard interface, and let users (agents) spontaneously develop the next level of users (agents) through the invitation rebate model.
Customer types include active door-to-door customers and independent marketing customers. Generally, customers who take the initiative to come to the door may be in urgent need of loan funds. When such customers come to the door, they are likely to have prepared their business premises, products, sales prices, orders and employees, creating a seamless trap. Therefore, we must have a high awareness of risk prevention for such customers.
In-depth understanding of various laws and regulations, regulatory requirements, rules and regulations, etc. , constantly dabble in credit books, persist in learning, be good at communication, constantly sum up and master comprehensively, and apply what you have learned flexibly to your work, so as to identify risks, improve performance and expand resources.
Loan promotion:
For self-marketing customers, the account manager needs to know the customer's business situation in advance through peripheral information and strange visits. Make full marketing preparations, judge the possibility of lending, and then arrange a negotiation time and interview with customers.
Confirm the accuracy of your judgment through the interview. If it meets the requirements, you should collect information face to face to ensure the authenticity of the information, avoid collecting information repeatedly, and make customers distrust their business ability.
The best vocabulary for telemarketing loans
The best vocabulary for telemarketing loans
The best words for telemarketing loans, for different sales "lists", the effect of using different words by salespeople will be very different. The sales pitch of telephone loan is almost the same as other sales pitches. This is targeted and effective marketing. The following are the best words for telemarketing loans.
Best words for telemarketing loans 1
Loan telemarketing
First, the loan sales opening remarks
The word 1- is simple and clear.
Guest: Hello, where is it?
Credit Manager: Hello, excuse me, we are loan officers of xx Loan Company. Is there any demand recently?
Guest: No need.
Credit Manager: Never mind. You can spend two minutes learning about our loan products, and you can use them in the future if you need them, right?
Speech art 2- friend recommendation method
Loan officer: Hello, is this Mr. Wang?
Guest: Yes, who is it?
Loan officer: Hello, Mr. Wang, this is Xiao Li from xx Loan Company. Your friend Zhao Zong told me that you may need funds recently. He just borrowed money from us recently, so he asked me to contact you. I don't know when you need funds here!
Client: Mr. Wang? Who is manager Wang? I don't know!
Loan officer: Huh? He hasn't told you yet? I guess he's too busy to talk to you recently! He's not in a hurry, I'm in a hurry first! I'm really sorry!
Guest: Never mind!
Loan officer: Now that the phone call has been made, let me briefly introduce our products! It won't take you long. Is it convenient for you?
Speech 3- Humorous Methods
Loan officer: Hello, is this Mr. Wang?
Customer: Who are you? What can I do for you? )
Loan officer: Mr. Wang, I am sending you money!
Guest: Oh? What money should I send?
Loan officer: Well, my name is Xiao Li, and I am a loan officer of xx Loan Company. We specialize in unsecured credit loans. We can borrow up to 500,000 yuan, and we can lend money in about three days. If you need funds recently, you can come to us!
Customer: Didn't you say to send money?
Loan officer: There is interest on the loan, but I can treat you to dinner for free!
Speech 4- Pretending to be familiar with the law
Loan officer: Good morning, Mr. Wang!
Customer: Who are you? Can I help you?
Loan officer: I'm Xiao Li from xx Company. I contacted you some time ago and talked to you about the loan! Do you remember?
Customer: Why don't I remember?
Loan officer: Mr. Wang, you must be very busy recently! This is Xiao Li from xx Company. Our company specializes in unsecured credit loans, which can be lent within three days within 500 thousand! I should remember something this time!
Best vocabulary for telemarketing loans II
Knife penetration method
Credit Manager: Hello, I am a bank loan, unsecured, unsecured, and the fastest loan 1 day. Do you need it recently?
Customer: No need!
Credit Manager: Never mind. We can add a WeChat. If a friend asks you for money, you can recommend my WeChat to him. You won't be embarrassed to solve his problem, don't you think?
Guest: You can have this. Please add it.
Friendly reminder: Go straight to the list suitable for general quality, especially those who are uncertain or unfamiliar with the list type. This method is the most suitable. For example: calls from colleagues, list of joint numbers.
Invitation notification method
Credit Manager: Hello, is this Mr. Wang from XX Company?
Customer: Who are you? Can I help you?
Credit Manager: We are XX Small and Medium Enterprises Association. In order to help promote the development of enterprises in XX area, your company's conditions meet the conditions of our bank's credit loan support funds. The interest is XX to XX, and the maximum support amount is 20,000 to 500,000. I want to know how much money your company needs at present.
Customer: What information do you need?
Friendly reminder: this method is suitable for loans to enterprises or shareholders, and can be used by an association, a financial institution or an institution. For example, the credit card center allows you to apply for installment, and cooperation between certain institutions. Or XX company and XX enterprise cooperate to launch XX loan products.
Notification of new products and activities act
Credit Manager: Hello, is this Mr./Ms. XX?
Customer: Who are you?
Credit Manager: Hello, this is Manager Li who gave you a loan earlier. Now the company has introduced a new product with low interest. I think this product is more suitable for you. Do you need to handle it?
Customer: OK, what information do you need?
Friendly reminder: this method is most suitable for old customers or customers who have been rejected before, as well as the post-loan customer list of other channels, which will make customers feel your attention and then communication will be more convenient.
Pretend to be familiar
Credit manager: Good morning, Mr. Wang!
Customer: Who are you?
Credit Manager: This is Xiao Li from XX Company. I contacted you some time ago. Before that, you told me that you wanted to know about the loan. Do you remember?
Customer: I don't remember?
Credit manager: Mr. Wang, I guess you have been too busy recently! I'm from XX loan company. What is our company mainly engaged in? Unsecured credit loans, the application materials are also very simple, and you can lend money within 500,000 on the same day! Do you need funds now?
Friendly reminder: this kind of opening remarks requires you to know more about the customer's information, such as name, company, position, etc. This will improve the efficiency a lot, and customers will not feel so disgusted when dialing.
Friend recommendation method
Credit Manager: Hello, is this Mr. Wang?
Guest: Yes, who is it?
Credit Manager: Hello, Mr. Wang, this is Xiao Li from XX Loan Company. I was recommended by your friend Zhao Zong. He has just applied for a loan in our company. Let me ask you if you have any financial needs recently.
Guest: Zhao Zong? Zhao Zong who?
Credit Manager: Well, what does our company do? A loan? Interest? Do you think you have any needs?
Customer: So, what about your company's loan?
Credit manager: Our handling is also very simple? .
Best vocabulary for telemarketing loans 3
First, the opening formula
Hello! I'm manager Li of XXX company. Do you have any needs recently?
Yes, start asking about the demand.
No, I'm sorry to bother you. I wish you peace! Goodbye! Remember to send text messages or add customer wechat, which is convenient.
Contact you later!
Second, guide the in-depth formula
According to the different types of loans, ask customers whether to go to work or do business. If there are both, ask whether it is a legal person first.
Table,
What is the purpose of your loan? Be sure to ask what the loan is for and when it is needed. Want to borrow more
Less? How long will it take?
Third, the formula for office workers to sell electricity
Question: working hours, salary, average income, and whether there is comprehensive credit card debt.
Four, the merchant power marketing formula
Query order: company information, whether the company is a legal person, and how long the company registration period will be publicized to the public.
Personal situation, average income, total credit card, other assets compared with other liabilities.
Five, the house and car sales formula
Is the house a mortgage or a full personal loan or how many square meters has it been provided for how long?
Is the car mortgaged? What's the price of naked cars? How many years have you used it?
Sixth, the opening remarks are simple and straightforward.
Guest: Hello, where is it?
Credit Manager: Hello, I am the credit specialist of xx Loan Company. Do you need it recently?
Guest: No need.
Credit Manager: Never mind. You can take two minutes to learn about our loan products, and you can send them later if necessary.
Yes, you're right!
Seven, opening remarks, friend recommendation skills
Loan officer: Hello, is this Mr. Wang?
Guest: Yes, who is it?
Loan officer: Hello, Mr. Wang, this is Xiao Li from xx Loan Company. Your friend Zhao Zong told me that you may need funds recently.
Yes, he just borrowed money from us recently, so let me contact you too. I don't know when you need it
Where is the money!
Client: Mr. Wang? Who is manager Wang? I don't know!
Loan officer: Huh? He hasn't told you yet? I guess he's too busy to talk to you recently! He's not in a hurry. I'm here.
First hurry! I'm really sorry!
Guest: Never mind!
Loan officer: Now that the phone call has been made, let me briefly introduce our products! It won't take you long.
Room, is it convenient for you?
How to market loan customers without business relationship?
Equal treatment may be reformed.
Telemarketing is the most traditional way to find the source of loan customers, that is, loan officers communicate with loan customers or potential customers by telephone every day. If you want to get customers through telemarketing, lists and skills are very important. The most important thing is to actively follow up, otherwise it is easy to lose interested customers.
How to do a good job in loan sales? I'm new here. What are the ways?
New employees generally have a positive work attitude, and it is good to do a good job. For account managers of loan marketing, in order to achieve a double harvest of marketing performance and interpersonal relationship, satisfy leaders and impress colleagues, they must learn more, listen more, watch more and run more.
First of all, we should learn the bank's loan management regulations, loan process, loan varieties, loan procedures and so on. When new employees arrive at the bank and are assigned to credit posts, they should be familiar with the bank's loan-related systems, regulations and processes as soon as possible. Only when you are familiar with all the knowledge related to loans can you use it flexibly in your future work. If a customer wants to talk to you about business, you will be speechless, and you have to look up the information or ask your colleagues. This is really ridiculous.
Secondly, learn from the old bank employees, listen to their experience and see their workflow. No matter where the new employee is assigned to the bank, he feels helpless and doesn't know where to start. At this stage, they can only ask what they don't understand, observe the working methods and processes of the old employees, and record the key points and difficulties of the loan emphasized by the old employees with notebooks.
Third, widely publicize and actively establish relationships with customers. We can mobilize friends and relatives to find customers with loan needs, and we can also introduce some customers with frequent loan funds needs through leaders or colleagues. If you are familiar with the work flow, you can sweep the streets and publicize, go door to door to learn about the economic situation of some merchants and residents, keep records at the same time, actively publicize the loan policy, and strive to let customers find you when they need loans.
It is not difficult to sell loans now. There must be more customers who want to borrow money than deposits, depending on whether they meet the loan conditions. Many bank account managers don't have to think about how to sell. When customers come to consult and meet the loan policy, they will start to handle it on the spot. In fact, loan sales are not difficult. On the contrary, it is becoming more and more difficult to sell deposits now.
This concludes the introduction of how to market loan customers and loan marketing ideas. I wonder if you have found the information you need?