Classification: Network Trends/Big Data Era
Title: Big Data: A revolution that will change the way we live, work and think.
Author: [English] Viktor Meyer-Schoenberg (Viktor Mayer-Sch&; OumlNberger) translated by Zhou Tao.
Voice reservation: the era of star entertainment
High-end forums hold appointment information reference: China lecture on "Big Data Era".
Pricing: 49.90 yuan, format: 16K.
Publication date: 20 12 12 Editor: Lin Li.
Publisher: Zhejiang People's Publishing House Book Brand: Zhan Lu Culture
brief Introduction of the content
The era of big data is a pioneering work of foreign big data research. Viktor Mayer-Sch?nberger, the author of this book, is known as the "first person in the commercial application of big data", and has taught in many major Internet research cities such as Oxford University, Harvard University, Yale University and National University of Singapore. As early as 20 10, he published a 14 page forward-looking study on big data applications in The Economist.
Viktor Mayer-Sch?nberger pointed out in his book that the information storm brought by big data is changing our life, work and thinking. Big data has opened a major era change, and it tells the changes in thinking, business and management in the era of big data in three parts.
Victor's most insightful point is that he clearly pointed out that the biggest change in the era of big data is to give up the desire for causality and pay attention to relevance instead. In other words, as long as you know what it is, you don't need to know why. This subverts the conventional thinking of human beings for thousands of years and poses a new challenge to human cognition and the way of communicating with the world.
This book believes that the core of big data is prediction. Big data will create an unprecedented quantifiable dimension for human life. Big data has become a source of new inventions and services, and more changes are ready to go. The book shows the most valuable application cases of big data pioneers such as Google, Microsoft, Amazon, IBM, Apple, facebook, twitter and VISA.
catalogue
Introduction: Great changes are taking place in life, work and thinking.
The first part is the thinking change in the era of big data.
Chapter 65438 +0: Not random samples, but all data.
The second chapter is miscellaneous: not accurate, but hybrid.
Chapter 3 is better: not causality, but correlation.
The second part is the business transformation in the era of big data.
Chapter 4 Digitization: Everything can be "quantified"
Chapter 5 Value: "inexhaustible" data innovation
Chapter VI Role Orientation: Data, Technology and Thinking.
The third part is the management reform in the era of big data.
Chapter 7 risk: the hidden worry of letting data dominate everything
Chapter 8 Control: Free and Responsible Data Management
Conclusion Basic information about the future that has happened.
Classification: Network Trends/Big Data Era
Title: Delete: Forgotten Virtue in the Digital Age.
Author: [English] Viktor Meyer-Schoenberg (Viktor Mayer-Sch&; OumlNberger) translated by Yuan Jie.
Pricing: 49.90 Yuan Format: 16K Pages: 240
Release date: 2065 438+03 65438+ 10 Editor: Xin Huang.
Publisher: Zhejiang People's Publishing House Book Brand: Zhan Lu Culture
brief Introduction of the content
Delete interprets the "forgotten right" from the purpose and method of information selection in the era of big data. Victor first traces the process of human pursuit of memory, and then points out that digital technology and global network are disintegrating our innate ability to forget. In this regard, he investigated the four driving forces to promote the end of forgetting-digitalization, cheap memory, easy extraction and global acquisition. After that, he put forward two threats to digital memory-information power and time, and gave six countermeasures to deal with the threats-digital restraint, protection of information privacy, construction of digital privacy infrastructure, adjustment of existing human cognition, creation of benign information ecology and complete contextualization. Finally, he put forward a possible key countermeasure to deal with digital storage and information security-setting the storage period of information.
Delete launched a "network forgetting movement", which made us remember the virtue of forgetting forever. This book tells us how to choose and build a positive and safe future in the face of the massive information in the era of big data.
Delete tells the virtue of forgetting and shows readers the way to choose in the era of big data. Digital technology has given us unprecedented rights, but it has also produced unexpected and terrible consequences. The photos on Facebook will be remembered by the Internet forever, and even affect a person's career development; Google remembers all the information and time we searched. The digital kingdom remembers information that is sometimes best forgotten.
Delete, the way to choose big data is to leave meaningful and remove meaningless. Only by understanding what is needed in big data and how to judge this need can we understand why those that are not needed should be removed.
Victor Mayer-schoenberg is a prophet in the era of big data, one of the most respected Internet researchers in famous academic journals such as Science and Nature, and the "first person in the commercial application of big data". He has taught in several major Internet research centers such as Harvard University, Oxford University, Yale University and National University of Singapore.
Jiang Qiping, Secretary General of Information Research Center of China Academy of Social Sciences, prefaces and recommends it. Hu Yong, Associate Professor, School of Journalism and Communication, Peking University; Li Miao, researcher, Institute of Theoretical Physics, Chinese Academy of Sciences; Professor david clark of Massachusetts Institute of Technology; Paul Schwartz；, an internationally renowned information privacy expert; Lawrence lessig, founder of Internet and Society Center of Stanford University; And Philip Evans, Senior Vice President of Boston Consulting Group.
Once published, Delete won the Don Price Award of the American Political Science Association and the highest honor marshall mcluhan Award of the Institute of Media Environment, and was widely praised by authoritative media such as Wired, Nature, The Wall Street Journal and The New York Times.
"Delete" has an insight into the "forgotten right" and discusses how human beings can build an active and safe future in the era of big data.
catalogue
The Choice of Big Data in China Edition
The preface of the self-recommendation book is wise because of the meaning. Jiang Qiping
Part I: Why should we choose information in the era of big data?
Chapter 1 When forgetting becomes the exception, memory becomes the norm: the hidden worry in the era of big data.
For human beings, forgetting has always been the norm, while memory is the exception. However, due to the development of digital technology and global network, this balance has been broken. Nowadays, the past is carved on our digital skin like a tattoo. Forgetting has become the exception, while memory has become the norm. ...
Drunk pirates
An era without forgetting.
An indelible shadow of LSD.
Google remembers everything about you.
The Information Power of Big Data
Humans have been living in a digital circular prison.
Let us learn to forget.
Chapter II Forgetting, Humanity: The Function and Evolution of Human Memory
Forgetting is human nature. Since ancient times, people have been trying to remember our knowledge through instinct, language, painting, writing, media and media. For thousands of years, forgetting has been simpler and cheaper than memory. The digital age has subverted all this, but we are dismayed to find that if we really remember everything, it will not only make people crazy, but also be lonely and desperate. ...
The memory of human instinct
Language memory
External memory: painting and text
* * * Enjoy the memory
Media memory: photography, tapes and movies
The second part is how to choose information in the era of big data.
Chapter 3: The world has been set as a memory mode: four driving forces for the development of digital memory.
The demand for complete memory has been rising, which makes the world today have been set as a memory mode. Massive digital memory is not only within reach, but also cheaper than the time and cost of selective deletion. This is an era of almost losing the motivation to forget. ...
Black Box and Maximum Storage Expander
Driving force 1: digitization
Driving force 2: cheap memory
Driving force 3: easy to extract
Driving force 4: global coverage
Chapter 4 Future without Security and Time: Two Threats of Digital Storage
At the intersection of information power and time, permanent memory creates the ghost of a space-time ring prison. Extensive digital memory destroys history, impairs our ability to judge and act in time, leaving us at a loss between two equally disturbing choices: choosing a permanent past or ignoring objective reality?
Information Enrichment and Information Poverty: The Threat of Information Control Right
Eternal history and neglected reality: the threat of time
Chapter 5 "Network Forgetting" Movement: Six Countermeasures for Digital Memory and Information Security.
Digital memory seems to be a curse, and human beings are increasingly dependent on it, which hinders our ability to learn, grow and develop from it. Information privacy should be maintained not only in the present, but also in the future. If one day the right to privacy is abolished and information processors sit in a mountain of personal information and do whatever they want, what is the significance of information privacy?
Countermeasures 1: digital moderation
Countermeasure 2: Protect information privacy
Countermeasure 3: Establish a digital privacy infrastructure
Countermeasure 4: Adjust the existing cognition of human beings.
Countermeasure 5: Create a benign information ecology
Countermeasure 6: Complete contextualization
The sixth chapter gives the storage period of information: the main countermeasures to solve digital storage and information security.
Storage period is not forced to forget, not to force us to choose, but to allow us to cope with the life of information through storage period. It will become a part of our daily life, making us deeply aware of a truth that human beings have unconsciously acquiesced for thousands of years: quantity is not equal to quality, and "good" information is not equal to "excessive" information.
Cookie warning
Information storage period
Set meta-information about the information life cycle.
9 months, and the shelf life is getting shorter and shorter.
Technical measures for setting storage period
Not by technical deletion, but by reviving the forgotten.
Who controls the shelf life?
We need a storage system that can "rot"
Chapter 7 Let Forgetting Return to Normal: The Future of Digital Memory in the Age of Big Data
Digitalization makes it possible to reduce storage costs vertically, simply extract information and access digital memory globally. In human history, this is the first time that we can make memory cheaper and easier than forgetting, and it is also the first time to reverse the long-standing default forgetting state.