First, choose a domain name that is suitable for enterprises, pleasant to listen to and easy to remember.
The domain name of an enterprise, like every house number, should be easy to remember and pleasant to listen to, and can be in the form of numbers, pinyin, English, abbreviations and so on. A good domain name should be concise to avoid memory difficulties caused by long characters. Imagine that users want to browse your website, but the domain name can't be accessed accurately because they can't remember it, so users will feel bored and choose a good and memorable domain name from their peers to solve their needs, which is not worth the candle. In addition, the domain name should also consider the internationality of the network and the international users.
The domain name is unique. Once a domain name is successfully registered, no other organization can register the same domain name. Domain name is an important network trademark of enterprises, which plays the role of enterprise logo in network marketing. When naming domain names, we should consider the unity of domain names, enterprise names and logos.
A good domain name is related to the overall situation of the successful establishment of enterprise network brand image in the future, and it is also one of the key factors of website weight and brand in the later period, so you should think twice before choosing a domain name.
Second, analyze the industry characteristics of websites and the needs of building websites.
To make a website, we must first consider the characteristics of the industry to which the enterprise belongs. We randomly searched the manufacturing and cosmetics industries on the Internet, and clicked on the websites of various enterprises that popped up. You will find that websites in the same industry are more or less similar, and some websites have similar design styles. Some are similar in layout and layout; Some columns have similar structures. These * * * common points symbolize the * * nature of the same industry and are also familiar parts of this industry. Therefore, enterprises need to learn from some common points when building websites.
When an enterprise builds a website, it will have the most fundamental needs of the enterprise. Some enterprises regard websites as the image of online brands, so they pay attention to brand building and page design. Some enterprises use websites to sell their products. In website design, they don't emphasize a strong sense of design and creativity, but focus on product display and sales. Some corporate websites highlight the interaction with users, and use Flash games, 360-degree panoramic views, 3D and other effects to enhance the interest of websites. In short, each website has its own industry characteristics and enterprise's own needs. If you want to build a website suitable for the enterprise itself, you need to make clear the theme direction of website construction before building the website, and don't blindly follow it. You should make corresponding judgments according to your own strength and set a good position for the corporate website.
Third, website planning and implementation.
After analyzing the market and defining the positioning of the website, it enters the planning and implementation stage of the website. Website planning includes the understanding of customer needs, the determination of website type, the planning of website structure, the writing of website functional requirements analysis report, and the configuration scheme of website platform software and hardware. Mid-term website style positioning, website page design (communication with web designers), website content editing, website function module development (communication with technical developers), website pre-release test; After-sales service, technical support, website promotion, etc.
Pay attention to the following points when implementing the website:
1. Determine the target of building the station:
Enterprise website is an important way to display enterprise image, introduce enterprise products and services, and reflect enterprise development strategy. Therefore, it is necessary to make clear the goal of website construction and the needs of users, so as to work out a feasible website construction plan. It is necessary to make a comprehensive analysis from the needs of consumers, market conditions and the situation of enterprises themselves, and carry out target planning from the perspective of "consumers".
2, in-depth understanding of user needs:
What is the purpose of building a website? Who do you provide products and services for? What kind of products and services can enterprises provide? What are the characteristics of the target consumers and users of the website? Enterprises must clearly understand the basic situation of website users, such as education level, income level, the scope and depth of information needed, so as to be targeted.
3. The design scheme has a distinct theme:
The design scheme of the website should have clear color positioning and style. For example, the website of Yongcan Company adopts the standard red color of the enterprise, with classic gray color, to convey the visual feeling of science and specialty to users. In addition, the theme must be distinct, and the design of the website should revolve around the same core theme. Many design elements serve the theme, so that users will be attracted by a core theme at first sight. For example, some websites only provide concise text information, and some websites use multimedia expression to provide gorgeous pictures, flashing lights, complex page layouts, and even play audio and video clips. Pay attention to avoid letting users see from beginning to end, and not knowing the design scheme of the key points expressed.
4. Clear the column channel:
The column channel of the website should be designed in the principle of clear structure, clear guidance and easy use. If people don't understand or can't move forward or backward freely on the website, then users can't accurately understand enterprises and services. Focus on visitors' visiting habits, interesting column contents, etc. We can use some eye-catching titles or incoming calls to highlight products and services, and use hypertext links or picture links in navigation design, so that you can click on the desired column channels at will, which is fast and convenient.
5. Unification of content and form of the website:
The content of the website is rich and varied, and its form must also conform to the content itself. Point, line and surface are the most basic elements in visual language, and * * * exists in a complete design scheme. Points, lines and surfaces penetrate, set off and complement each other to form the best page effect. For example, the application of symmetry principle in page design may make the page look dull, but if you add some artistically decorated words, patterns and animations to express the content, you will often get better results.
6. Ensure the user's access speed:
A good website should pay attention to the speed of users' access, instead of blindly pursuing individuality and design sense, it should be decorated with larger pictures or animations. If you meet users with slow internet speed, such web pages will be difficult to share, and users will not wait. If they don't come out after too long, they will definitely have no patience to wait any longer.
7. Enhance the interactivity of the website:
Fourth, the dynamic content of the website must be updated in time.
The promotion of verb (abbreviation of verb) website after it was officially launched
Commonly used website promotion tools and resources include: search engines, classified directories, e-mails, website links, online yellow pages and classified advertisements, e-books, free software, online advertising media and traditional promotion channels. Enterprises should choose appropriate promotion tools, use reasonable promotion means and formulate effective promotion methods to promote websites.