Let's talk about how the general brand Baidu Encyclopedia is done.
Generally speaking, if an ordinary brand wants to create a brand Baidu Encyclopedia, it generally needs to register the trademark first, that is, it has the R mark. As long as we can find the trademark information through the trademark registration number on the trademark registration website and use it as a reference, we can successfully create Baidu Encyclopedia. The operation steps are not complicated, and those who are interested can operate by themselves, but it should be noted that the name of the encyclopedia entry must be exactly the same as the trademark.
However, for many relatively well-known brands, most of them hope that besides the information on trademarks, they can also enrich other contents to Baidu Encyclopedia, such as brand stories, brand development history, honorary titles and so on. If these contents want to be included in Baidu Encyclopedia, news sources need to be cited as supporting materials. If the brand has not reported relevant information in any news media before, it needs to contact the news media to publicly report the brand dynamics as a reference for Baidu Encyclopedia.
Below, Luoxi loves to share the specific operation of creating a brand Baidu Encyclopedia.
1, organize content copying
First of all, we must ensure that the content uploaded to Baidu Encyclopedia is an objective fact, not a subjective personal evaluation or psychological activity. Baidu Encyclopedia will not pass the content with subjective colors, promotion elements or exaggerated publicity, and will also punish the account of editing Encyclopedia to a certain extent. Therefore, when sorting out the copy, we must pay attention to the description from the perspective of the third party, which is objective and true and meets the requirements of the encyclopedia specification. The content of brand encyclopedia can generally include brand introduction, development process, products, brand culture, brand honor and so on.
Step 2 prepare reference materials
Because all the content in the encyclopedia needs to provide "evidence" to prove the authenticity of the uploaded content, we can sort out all the news content related to the main body of the entry in the past and choose the media reports suitable for the reference of the encyclopedia; If the past news reports are not suitable for reference, you need to contact the authoritative news media to report again;
3. Edit and upload encyclopedias
Everyone can modify and update general items. You can edit an encyclopedia as long as you log on to the encyclopedia platform, but many people look at the encyclopedia editing page and find that they don't know where to start. Whether it is content typesetting, directory setting or data reference, it needs a certain professional foundation to operate effectively. In fact, anyone can edit an encyclopedia entry, but the editor must provide proof of the authenticity of the edited content. If the edited content is original, even if it is an objective fact, Encyclopedia will not recognize it, because Encyclopedia is equivalent to a network information platform and must be responsible for the authenticity of the information it displays, but Encyclopedia itself cannot identify the truth of the description without proof of source, so it will not recognize it.