But when asked about the reasons for starting a business, I personally think that people still need to prove the value of this society when they are alive.
—— Xie Guofeng
From now on, Xie Guofeng has been digging deep into the printing industry for 19 years.
In 2005, Xie Guofeng came to Zhengzhou to seek development and started printing business with service as the starting point. In the past three years, he has opened seven stores in the technology market to serve different types of customers.
In the continuous service, he and his team developed a Bluetooth printer according to the market demand. Through the Bluetooth printer, Xie Guofeng found that the demand for personalized scenes around him was very great, but most personalized demand manufacturers were unwilling to do it. At the same time, mobile phones have begun to replace PC as the main port for connecting printers.
A year later, he began to focus on the development of personalized scenes and the connection between mobile phones and printers. 20 16 officially focused on the research and development of self-service printing equipment.
After filing the case, Xie Guofeng invested a lot of money in software and hardware research and development.
In terms of hardware, the independent patented technology is extended to the printing equipment, and the problem of adding consumables to the printing equipment does not need to be considered within one year of use, which solves the problem that consumables have been maliciously added to the printing industry for a long time.
At the same time, some Internet of Things technologies are adopted to understand the specific consumables of printing equipment, and the system timely feeds back the usage of printer consumables. Before the end of use, service personnel come to provide users with new configurations.
In terms of software, aiming at the printing demand of information stored in mobile office phones at present, the connection system between mobile phones and printers is studied to solve the printing demand in more independent scenes.
For example, an intelligent copying system that can automatically copy ID photos solves the copying needs of users without ID cards; The intelligent license system developed for licenses has solved the market demand for intelligent licenses.
In the whole development process of value project, Xie Guofeng never stopped thinking about the following questions: What user pain points can the existing equipment solve? Is there a bigger and more valuable demand scenario?
Back to the early stage of project development, after all the book funds were invested in research and development, Xie Guofeng continued to sell houses and cars to support the project. In this process, his family began to change and eventually became a single-parent family. Since then, not only the daily work of the company, but also tutoring children's homework has become another important task for him.
In the process of guiding homework, Xie Guofeng found that he could not solve all the problems of children's homework. He began to actively seek solutions to better guide children.
Taking this as an opportunity, he keenly grasped the new market demand. Now the homework and test papers are sent by the teacher WeChat, so the demand for printers at home is growing.
There are about 400 million families in China, and the market demand is huge.
So, in addition to self-service equipment, Xie Guofeng led the team to develop another home smart printer.
Users can not only use the intelligent scheme provided by the printer to retrieve the correct answers to learning questions, but also provide specific methods and skills to explain the questions. At the same time, it also has the function of collecting questions, which can solve the problem of traditional problem collection.
Taking this as a breakthrough point, Xie Guofeng's printing equipment began to gradually transfer to the domestic market.
"In addition to guiding children, we also want to use this smart printer to share the fairness of educational resources. We combine the homework and problems of quite a few famous schools to synchronize with the children in need.
It also includes online educational institutions so that you can watch all kinds of educational content online.
More importantly, in order to cultivate children's fun of autonomous learning, toys and printed materials are also provided to exercise children's hand strength.
We want to stimulate children's initiative in learning. I don't think learning is a boring mechanical action.
After entering this subdivision, we will maintain the greatest professional status and strive to create something truly valuable to society.
"Xie Guofeng analyzed.
The word "difficult" can be used to express the preparation for the master of mission.
High-tech talents are hard to find, and team building is one of them. There is no benchmark for business model and profit model, so you can only explore it yourself. Even if you go around a big circle and hit a wall, you can only endure the pain and start again.
Since the establishment of Beijing Shuo (both Henan Jingshuo Information Technology Co., Ltd.) in June 2006, there has been a painful stage of not paying wages for 2-3 months every year. At the end of the first year, there are more books left, and even the rent can't be paid, let alone the salary. It is understood that Xie Guofeng sold the house in order to donate blood to the project before he persisted.
Fortunately, it's not just Xie Guofeng, but Jing Shuo's whole team is insisting.
Xie Guofeng believes that this centripetal force depends on the soul of the project. "Everyone thinks that our project can effectively solve practical social problems, so I think my contribution is worthwhile. Everyone saw the hope of bringing greater changes to society through the project, and also agreed with the mission of the project. It can be said that my team completed the project.
"
Fortunately, after two years and seven months of "dark days", Jingshuo finally ushered in an outbreak period.
At present, the monthly shipment of self-service printing equipment has reached more than 3,000 units, and the business has rapidly expanded to seven provinces across the country. The promotion of home smart printing equipment is also being carried out in an orderly way, not only the contents of home education and online consultation have been successfully completed; The enterprise version of smart printing equipment has also been launched. Equipment can be paid on a monthly basis without worrying about a series of problems such as consumables, which is very practical for enterprises.
Xie Guofeng said that they plan to help 65,438+10,000 entrepreneurs expand their business through the "Ten Thousand Adoption Plan" in half a year.
Jingshuo also revealed the next plan: while providing personalized printing needs for various scenes, it will also provide personalized content for individuals. Specifically, in terms of software, Jingshuo will strive to become smarter and smarter. In terms of hardware, it will make its services more professional and try its best to make the main "winning" services.
The price is detour, detour, blockade. At the end of the interview, Xie Guofeng also shared his experience in the project:
"First, if you want to build a technical project, outsourcing can't be done well at all, and you must build your own technical team.
Second, as a start-up team, partners are very important. Only by finding a partner whose resources and technology complement each other and are suitable for the company and its current development stage can we accomplish one thing.
Please don't use star partners casually. If the other party is inconsistent with the current project schedule, it will "install an aircraft engine for the broken car". This project can't bear such traction.
Third, the market decides whether the direction is correct, not guessing, so the first thing to consider when designing a business model is how big the market is. The Internet pays attention to the altruistic model, whose pain points you solved and how many people's pain points you solved are more important.
The fourth is financing.
It is difficult to finance projects in Henan, which has something to do with regional culture. Most of Henan's projects are model innovation, with few technological innovation R&D projects and lack of soil, which requires capital to find in the north, Guangzhou and Shenzhen.
Finally, there is a debate about how much it costs to start a business.
This statement is not good, but personally, I think I have saved all my savings. In order to support the long research and development process, I sold my house, my car and even my family, but I will definitely do it. Just work hard. In order to realize your dream, you must stick to it.
Ma Yun once said: "Today is very painful, tomorrow is very painful, and the day after tomorrow is very beautiful, but most of them will die tomorrow night." Fortunately, I passed the stage of Tomorrow Night and worked hard with the team with my own determination. I think people still have to prove their value in this society when they are alive.
In other words, in order to get things done, you need to pay a huge cost. If you are not psychologically prepared, it is not recommended to follow suit. The probability of success in the first venture is very low. If failure may have a great impact on the whole life, be careful.
"
Note: Xie Guofeng promises that the data is correct and is responsible for the authenticity of the content.
Dayu entrepreneurs made objective and true records and backed up shorthand recordings.
Editor | Cao Xingjie
Proofreading and typesetting
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