1. Reception: The most important thing in reception is initiative and courtesy. When a salesperson sees a customer visiting, he should immediately come forward and greet him with a smile. If accompanied by other customers, communicate with the accompanying customers with eyes. While making eye contact, the salesperson should briefly introduce himself and shake hands with the customer politely, and then ask the customer what help he needs. Try to be warm and sincere.
2. Demand consultation: The purpose of consultation is to collect information about customers' needs. Salespeople need to collect all the information of customers as much as possible in order to fully explore and understand the accurate car purchase needs of customers. The salesperson's inquiry must be patient and friendly. Moderation and trust are very important at this stage. When answering customers' inquiries, salespeople should have a good grasp of the appropriateness of services, neither under-serving nor over-serving.
3. Vehicle introduction: The most important thing in the vehicle introduction stage is pertinence and professionalism. Sales staff should have professional knowledge of the products they sell, and at the same time fully understand the competing models, so as to constantly compare their own products in the introduction process, highlight their selling points and advantages, and thus improve customers' recognition of their products.
4. Test drive: During the test drive, customers should focus on the experience of the car, avoid too much conversation, and let customers focus on getting the first experience and feeling of the car.
5. Quotation negotiation: usually price negotiation. Sales staff should pay attention to ensure that customers have fully understood the information about prices, products, offers and services before the price negotiation begins.
6. Sign the contract: there should be no tendency to rush for success in the closing stage, but customers should be given more time to consider and make a decision, but the sales staff should skillfully strengthen customers' confidence in the purchased products. When handling the relevant documents, the sales staff should strive to create a relaxed signing atmosphere.
7. Delivery: In order to ensure that the vehicle is unscathed, the salesman should clean the vehicle and keep the body clean before delivery.
8. After-sales tracking: Once the car is sold, we should always pay a return visit to the customer to keep abreast of the customer's evaluation and use of our car and remind the customer to do a good job in maintenance.