Information flow advertising mainly relies on social platforms, and choosing a good and cost-effective social delivery platform is the best choice. Look at the picture below.
1. news information category
Today's headlines, a little consultation, Zhihui push (Tencent information client, Daily Express), Sina Fuyi (Sina news client), Sohu settlement (Sohu news client), Netease news client. These are all information-based information flow advertisements. Characterized in that:
① users use it for a long time, with high frequency and strong stickiness.
Because consulting products are the first to launch information flow advertisements, advertising sales and advertising spaces are diverse. ③ Limited accuracy, suitable for strong exposure.
2. Social media
Momo, Guangdiantong, QQ friends dynamics, etc. Characterized in that:
① Users are highly interactive, and information can be disseminated twice.
(2) With a large number of user registration information, the accuracy of determining users' natural attributes is high. (3) Unlike consulting apps, which have multiple channels, the form and style of advertisements are relatively simple.
3. Search engine
At present, the most representative one is mobile phone Baidu, which currently belongs to double superposition function, search function+news information. Characterized in that:
(1) Because it is a double overlay function (search+information), the users are huge. ② The marketing accuracy is high, which can lock the recent purchase demand of users.
③③ROI (Return on Marketing Investment) is high. Due to the large number of users, the traffic cost is reduced and the accuracy is high, which is slightly higher than other information flows.
(4) It started late, and the launching form and style are still relatively simple.
4. Video class
Iqiyi, Tencent, LeTV, Youku, etc. In view of the rising prospect of the online video market on the Internet, it is one of the more concerned information flow advertisements at present. However, the characteristics of the original information flow advertisement make the production cost of video information flow advertisement higher and need to integrate various resources.
5. Browser
UC browser, Baidu browser, Sogou browser, etc. , which is characterized by:
① The user base is large, and it is mostly integrated with other platforms, such as UC+ Ali.
② Only the homepage triggers, and the user's attention is low.
At present, the mainstream types of information flow advertisements on Internet platforms have their own advantages, but at the same time, we need to carefully consider who our users are, so as to prescribe the right medicine.
Judging from the current domestic market, the usage rate, click rate, reprint rate and influence of today's headlines are second to none. . In fact, if you ask this question in the headline, you will already have the answer subconsciously.