There are various trading relationships and connection methods between enterprises, between departments of enterprises, and even between customers and channels. This is the business model.
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Companies that have been engaged in business model research and consulting for a long time believe that a successful business model has three characteristics:
First of all, a successful business model should provide unique value. Sometimes this unique value may be a new idea; And more often, it is often a unique combination of products and services. This combination can provide additional value for customers; Either let customers get the same income at a lower price or get more income at the same price.
Second, the business model is difficult to imitate. Enterprises can improve the entry threshold of the industry by establishing their own uniqueness, such as careful care for customers and unparalleled execution ability, so as to ensure that the source of profits is not infringed.
Third, a successful business model is down-to-earth. Enterprises should live within their means. This seemingly self-evident truth is not easy to do year after year, day after day. Many enterprises in reality, whether traditional or emerging.
Baidu Encyclopedia-Business Model