1, the title should highlight the center of the article, be concise, and be close to the patient's search habits.
Generally speaking, patients can read your article by searching related questions through search engines. When searching, patients are not used to typing long words and will only express their doubts in the simplest way. Therefore, the title of the article should be in line with the patient's search habits, which is also the reason why the editorial specification requires the article to be problem-oriented. The simplest and most common is the article, such as what to do if there is any disease. However, I think if your own website does not have a high weight, it is best not to compare articles in big aspects, but articles close to details, such as how to have an abortion after pregnancy and how to do it for one month. The more detailed the patient's questions are, the competitiveness of similar articles on their own articles will be reduced, the ranking of their own articles will be improved, and the chances for patients to see your articles will be increased, so as to get the opportunity to guide patients to consult.
2. The content of the article should be comprehensively analyzed around the central issue of the article, and the readability and guidance of the article should be strengthened from the content.
First of all, the article must be an orderly explanation of the title, and irrelevant articles are prohibited. The key words of the article should appear many times, which is the core content of this article. There should be links in the content of the article to guide patients to read the previous article, the next article or the knowledge points you want patients to know, which will increase pv and thus increase trust. Finally, put the consultation entrance in a suitable position, and indicate the words such as click consultation, so that patients can naturally enter the consultation page.
In addition, the content of the article should be organized and readable. It should not make the article too rigid and make the patient feel uncomfortable. Some cases can be appropriately added to the article to make patients feel the same. Patients come to the hospital website to read articles, just to dispel doubts. If the articles in the hospital copy are unclear, patients will turn to other websites that can provide valuable content if they can't understand them. Therefore, the article should not only write this question clearly, but also write relevant questions clearly and guide patients to read relevant articles, so that patients' needs can be met and they will like your website. If there is a need for treatment, they will definitely consult.
Another thing to remind network editors is that writing articles should have a certain commercial purpose. After all, we are not professional medical experts. When you answer the patient's questions in detail in the article, you must introduce the patient's physical problems, as well as the treatment methods, advantages and results adopted by your hospital. Since the patient has a problem, he must want to solve it. Now that you have made patients understand their physical problems, why can't you guide patients to have a certain understanding of the treatment methods in your hospital, and then have a sense of trust, and finally seek medical treatment through consultation?
3. At the end, we should pay attention to summing up, deepen the impression of patients, present the core of the article again, and guide patients.
Many people think that it is enough to write the title and main content of the article, and the end of the article will be sloppy. Actually, this is not right. The end of the article is also an important part of the article. It is a summary of the full text. If you want to mention the keywords of the article again, it will deepen the patient's memory of the article. Maybe the patient didn't consult this time and will remember your article next time. Come to consult next time. At the end of the article, we can care about the patient and tell him that treatment is the most important thing. Then naturally introduce our therapy or hospital to guide consultation and medical treatment.