1. Design industry: (focusing on brand or corporate image, including naming of enterprises and companies, logo design, vi design, and corporate culture shaping)
1. Langtao Design (affiliated to WPP Group, American enterprise, top company in the world)
2.Interbrand (a design company mainly engaged in brand consultation under Hongmeng Group)
3. Yang Te (affiliated to WPP Group)
4.s+g (America, very low-key companies, Dell computers, Lexus and many other big names are from their hands)
5. Presided over the design (model of domestic commercial design companies, large domestic enterprises, image service providers of government agencies).
6. Zhengbang Design (the same big-name domestic design enterprise, at least half of the image of the Bank of China comes from its hands. )
7. Morning Design (a smart design company, good at selling itself and doing a good job of self-branding)
8. Pioneer International (the design company of the emblem of the 2008 Olympic Games has strong professional strength, but the market development is slightly lacking)
9. Ideal idea (China Post, founder of mobile image, established design company)
10. Point, line and surface design (Southern Design Company keeps a low profile, TCL, CCB and other unknown images come from their hands)
1 1. Mr. Chen Youjian (the company named after himself has high personal prestige and belongs to the category of master stars).
12. Mr. Chen Shaohua (also named after himself, substitute of academic and commercial design, stamp designer)
13. Mr. Han Jiaying (same as above, there are not many classic cases, but he is also a domestic expert).
14. Design by Jin and Liu (cooperative design company, with strong academic design ability, designer of China Bank logo).
15. Yan Jun Design and Wang Yuefei are also established companies, but there are not many classic cases.
2. Advertising industry (well-known foreign companies are basically affiliated with wpp and HarmonyOS Media Group. Well-known domestic subsidiaries are mainly CCTV)
1. Shi Sheng Great Wall
2. Ogilvy
3. Leo Boehner
4. Darby
5. Jingxin
6 Dentsu (a joint venture between Dentsu and Beijing Advertising Co., Ltd.)
7. Yang
8. McCann Guangming (a joint venture between McCann and Guangming Daily)
9. Don
10. Zhiwei Thompson
Wait, these companies are called 4A Company, which is the abbreviation of American Advertising Association and forms a professional standard.
Domestic: Beijing future advertising, widely advertised advertising and so on.
Because the word advertising is relatively broad, some miscellaneous brands also call themselves advertising companies, such as printing, street lamp advertising production and inkjet printing companies, but these companies basically make production and installation as profit points, and their creative ability is very weak.
3. There are some companies that mainly consult information, and design is just one of their products.
1. roland berger (in a wide range of fields, it is said that the White House hired them as strategic advisers for the Iraqi war).
2.IBM Consulting Company
3. McKinsey (company name)
4.Accenture
5. Boston
6. General consultation
7. [Name] Bain …
8. Bi Bo
9. Aon Hewitt
10.mercer
1. Explain the importance of LOGO to enterprises.
When making LOGO, we should consider the importance of LOGO to the enterprise and design LOGO according to the strategic development of the enterprise. LOGO logo design is also an important proof that enterprises are different from similar competitors. Because the culture and business philosophy of each enterprise are very different, the logo designed on this basis has unique characteristics, which plays a key role in the promotion of enterprises. LOGO plays a preconceived role in shaping corporate image. Through the sign of visual recognition, we can convey the new cultural concept of the enterprise to the customers and partners of the enterprise and shape the new image of the enterprise.
2. Communicate with the design company many times.
Brand development is more important than logo design. Ford is not just a blue oval. For an enterprise, brand development is much more important than the design of a logo. When you browse the logo of Fortune global 100 companies, you will find that they will spend millions of dollars to make their brands more meaningful. In fact, just look at most of the signs of these companies. A scheme can't let your customers know about your whole company, just like a satisfactory logo. Therefore, to choose a good design company, we should communicate with the company's designers in depth.
3. Understand the strength of the design company.
In the process of developing applications, any enterprise has corresponding and different design cycles. Faced with long-term design work, small outsourcing companies are often unable to provide appropriate services, which often leads to the problem of unfinished business. Therefore, enterprises should first determine the strength of design companies before choosing partners. In addition to checking the customer's evaluation of the company, you can also go to the company for on-the-spot investigation and learn about the cases you have done.