Besides traditional customs, Jiaxing's long and splendid dim sum culture has also promoted the development of zongzi making techniques. Jiaxing Zongzi is deeply influenced by the production technology of "Jiahu Fine Point" tea. In the mid-Ming Dynasty, Soochow and Zhejiang were rich in products, luxurious and luxurious, and Huzhou in Jiaxing had rich and exquisite varieties of tea and food, which was known as "Jiahu Fine Point" and was famous in the south of the Yangtze River. Zhou Zuoren's article "North and South Talk about Dim Sum" said: "There are two commonly used words on the dim sum signboard, and I want to borrow them and use them here. It seems appropriate. The north can be called' official tea food', and the south is' fine point of Jiahu' ... "By the end of the Qing Dynasty, there were countless varieties of tea food, and Zongzi was one of them.
In the second episode of CCTV documentary "China on the Tip of the Tongue", the fragrance and delicacy of Jiaxing Zongzi are fully displayed. Many merchants on Taobao advertised this: when reporters searched for the word "tip of the tongue", more than half of the results actually pointed to "Jiaxing Zongzi". These zongzi are generally packed in vacuum, and the shelf life at room temperature is generally 6 months. Among many flavors, egg yolk dumplings become the sales champion, followed by bean paste and fresh meat dumplings. In the early years of the Republic of China, a group of Lanxi people from Zhejiang came to Jiaxing. They play cotton in winter and sell zongzi in spring and summer. In the Republic of China 10 (192 1), Zhang Jinquan opened the first "Wufangzhai Zongzi Shop" at No.6 Zhangjialong. A few years later, two Jiaxing people, Feng Changnian and Zhu Qingtang, opened two "Wufangzhai" zongzi shops in the same alley. The three stores were named as Rongji, Hutchison and Qingji respectively, and fierce competition was launched in the selection of materials and techniques of zongzi, which made the skills of zongzi mature day by day and formed a distinctive feature-"waxy but not sticky, fat but not greasy". 1956, the three stores merged into a "Jiaxing Wufangzhai Zongzi Store".
Wufangzhai Zongzi is known as the "King of Zongzi in the South of the Yangtze River", which is famous for its glutinous but not rotten, fat but not greasy, tender and fragrant meat and moderate salty and sweet. Wufangzhai Zongzi is refined according to the traditional formula, and the selection of materials is very particular. The meat zongzi is made of top-grade white glutinous rice, lean hind legs and Huizhou Furuo, and the sweet zongzi is made of top-grade red bean "Dahongpao", which is refined through many processes such as batching, seasoning, seasoning and cooking. There are dozens of varieties of zongzi in Wufangzhai, Jiaxing, such as meat zongzi, bean paste zongzi and egg yolk zongzi. 1987- 1989 won the Jade Rabbit Award, the first China Food Expo Gold Award and the Golden Summit Award of the Ministry of Commerce for three consecutive years. Nowadays, Jiaxing Wufangzhai Zongzi is deeply loved by tourists because of its delicious taste, convenient carrying and eating, and is known as "Oriental fast food". 1995 The newly-built Wufangzhai Zongzi Factory covering an area of 20 mu has promoted the large-scale and intensive development of Zongzi production. 1997, the production scale of zongzi was expanded again, and the daily output of zongzi reached 500,000. At the same time, the products have developed from several varieties to nearly one hundred now. Products are exported to Japan, Southeast Asia and other places, and also won the first domestic product quality award and the 96 China Food Expo Gold Award and other honorary titles. Jiaxing is rich in zongzi, and Wufangzhai's zongzi is the most famous. More than 50 years ago, people put the crown of "Zongzi King" on its head. To some extent, the little zongzi has become a symbol of Jiaxing, known as the representative of food culture and the messenger of foreign exchange. The brand "Pearl Krabs Lao" can be traced back to 1939. Mr. Feng Changnian, the founder of Jiaxing Zongzi (Note: Notes on Ancient Rivers), put up the brand of "Pearl Krabs Laoheji Laowufangzhai" in Lao Zhang's house (the lawyer found that Feng Changnian registered "Jiji" Pearl Krabs Laowufangzhai Zongzi in 1939) 1956, and Hutchison, Rongji and Qingji merged to complete public and private affairs. Yao Jiuhua, a public representative, is the manager and Feng Changnian, a private representative, is the deputy manager.
1978, after the reform and opening up, Feng Changnian returned to his old job and sold "Feng Changnian Zongzi" in one pot. His eldest son, Feng Yueming, grew up in Zongzi store manager and later worked in Wufangzhai Zongzi Factory in Jiaxing. It can be said that he is deeply involved in every link of making zongzi. At the end of 1993, Feng Yueming retired as the legal representative of Wufangzhai Zongzi Factory and founded Changji Food Co., Ltd. with his father, and registered the trademark of "Pearl Krabs Laolao" on 1997. In 2003, the joint-stock system reform was completed and Jiaxing Zhen Zhen Old Food Co., Ltd. was established. The arrival of Shao Jianguo, the major shareholder and general manager, has brought a brand-new management concept to the company, broken the traditional mode of Zongzi family management, and "Zhen Zhen Lao" began to be reborn.
From the custom of eating zongzi to the Dragon Boat Festival, zongzi is the food with the deepest cultural accumulation in the history of China. Zongzi, as the most representative local product in Jiaxing, is very influential all over the country [1].
Since Mr. Feng Changnian started to create the brand "Grandma Zhen Zhen" on 1939, although things have changed, the relationship between the Feng family and Zongzi has remained unchanged. His first son, Feng Yueming, grew up in the management of zongzi. It can be said that he was deeply impressed by every link of making zongzi, and inherited Jiaxing's fine technology of making zongzi. "Grandma Zhen Zhen" has always maintained a "beautiful appearance"
The brand of "true old" has taken off, benefiting from the promotion of the development of Jiaxing Zongzi culture. While developing, enterprises are also aware of their responsibilities. "Really old" puts forward the brand strategy development idea of walking on two legs. "One leg catches up with the fast speed of life operation, connects large supermarkets with modern production standards, and the other leg carries forward the traditional zongzi culture, so that modern people can find the reason to return to grassroots culture." To this end, "Pearl Krabs Laolao" has opened a number of brand restaurants in the urban area, insisting on the on-site operation from making zongzi to cooking, so that diners can experience the perfect combination of zongzi making and Jiaxing zongzi culture. Jiaxing Sanzhenzhai Food Co., Ltd., one of the top ten brands of Zongzi, was established in 1848. It is a time-honored brand in China, a product protected by the national mark of origin, a national protected trademark, a famous trademark in Zhejiang Province, a product trusted by consumers all over the country, a brand-name product of China International Agricultural Expo and a leading agricultural enterprise in Zhejiang Province.
Jiaxing Sanzhenzhai Food Co., Ltd. is a Chinese time-honored food processing enterprise, which was founded in Daoguang period of Qing Dynasty and has a history of 160 years. Wuzhen, a thousand-year-old cultural town located in the hinterland of Hangjiahu Plain in the lower reaches of the Yangtze River Delta. It has a profound cultural heritage and a long tradition of food culture, and "Sanzhenzhai" is a strange bar infiltrated in this soil. The products processed by Sanzhenzhai have strong local food characteristics, especially the braised pork and poultry products, which are well-known in Jiangnan for more than 100 years, Jiangsu, Zhejiang and Shanghai because of their exquisite selection of materials, unique formula, exquisite skills, orderly inheritance and long history. It once enjoyed a high reputation as a gift from literati. Its products are characterized by beautiful color, tender taste, crispy but not greasy, and are known as the "king of pot-stewed taste" with the unique characteristics of "not rancid in midsummer and not frozen in cold". Today, 100 years ago, the old "Sanzhenzhai" store is still open in the bustling streets of the ancient town, welcoming guests as guests, and its business is booming, which is well received by customers. "Sanzhenzhai" brand sauce-fried poultry meat products have also won one of the few honors registered and protected by the General Administration of Quality Supervision, Inspection and Quarantine.
After hundreds of years of hard work, the company has gradually developed into a company with more than 350 high-quality employees, covering an area of more than 90 mu (about 6,000 square meters), a high-standard food processing workshop of 25,000 square meters, a cold storage of 2,500 tons, and many sets of advanced food processing equipment and assembly lines. The company has established a perfect quality management system, and successively passed the ISO900 1-2008-2008 quality management system certification, HACCP food safety control system certification and official certification, and QS food safety market access certification, becoming a first-class local enterprise with the embryonic form of modern food processing enterprises.
In the process of development and growth, Sanzhenzhai has successively obtained famous enterprises in Zhejiang Province, leading agricultural enterprises in Zhejiang Province and agricultural science and technology enterprises in Zhejiang Province through its own efforts and the support and encouragement of governments at all levels, and its science and technology research and development center has been recognized as being in the process of science and technology research and development in Zhejiang Province. Sanzhenzhai trademark has been recognized as a famous trademark in Zhejiang Province, and its products have won many honorary titles such as national and provincial gold medals for high-quality agricultural products and "products trusted by consumers". In the intangible assets evaluation of Chinese time-honored enterprises by China Brand Research Institute in 2006, the evaluation value of Sanzhenzhai brand reached 65.438+0.22 billion yuan, and Sanzhenzhai Company ranked among the top 100 Chinese time-honored enterprises in China.