(A) target customer analysis
(1) Target customer analysis: including age, gender, job concentration, hobbies, income level, etc.
(2) Analysis of target customers' network habits: websites, communities and forums frequented by target customers and their usage habits of search engines;
(3) Analysis of target customers' reaction to receiving information: actively searching for information and analyzing the reaction to passively receiving information.
(B) the choice of promotion methods
(1) search engine promotion: including SEO search engine optimization, Baidu bidding ranking, Google bidding ranking, etc.
(2) Advertising: placing advertisements on portals and well-known websites of related industries (generally used for brand promotion);
(3) The choice of e-mail, forum, Zhihu Q&A, blog, QQ and other online promotion methods.
(3) Effect analysis
Analyze the promotion effect, including website traffic and business consultation, sum up the promotion experience, and modify the promotion methods after research, that is, adjust the second part, but we should consider it carefully, because some promotion methods take some time to be effective, and blog marketing is like this, which needs to gather popularity. Only by analyzing and summarizing the previous promotion can we formulate more specific and effective promotion methods.
(4) Cost budget
Promotion costs a certain amount, even the so-called free promotion needs employees to do it, and the salary of employees is the promotion fee, so it is not feasible to promote without cost, but the expenses of different promotion methods are very different, so it should be arranged reasonably according to the demand and budget.
I hope it helps you.