Analysis of automobile finance industry policy and hot events
7. Inventory of national and local government auto finance policies in August: developing supply chain finance business.
Since the outbreak of the epidemic, the state and local governments have issued a series of policies and measures to expand automobile financial consumption. Among them, a number of notices and guidance measures related to auto finance are issued from the supply side, demand side and product side, aiming at further encouraging the consumption of auto and related products, stimulating the vitality of auto finance market and promoting the development of auto finance everywhere.
In the first half of the year, the net profit of commercial banks decreased year-on-year, which will strengthen the financial development of automobile supply chain.
On August 10, the China Banking Regulatory Commission released the data of major banking regulatory indicators in the second quarter of 2020: at the end of the first half of 2020, the domestic and foreign currency assets of China's banking financial institutions were 309.4 trillion yuan, up 9.7% year-on-year, and the total assets of the banking industry grew steadily; At present, although China's automobile supply chain finance started late, with the continuous promotion of automobile industry upgrading and financial market reform, automobile supply chain finance has gradually spread among commercial banks, becoming one of the key directions of innovation and development of many commercial banks, and major banks will continue to strengthen the development model of automobile supply chain finance.
Didi Orange Car Service launched a new car rental and sales service, and entered the car sales and auto finance market.
Didi recently embedded the "car purchase service" in its App, which merged with the original car rental service and was provided by Didi's Xiao Ju special car; At the same time, Xiao Ju Car Service Plan cooperates with car companies, leasing companies and other industry partners to provide users with diversified one-stop car solutions such as renting a car, renting and buying flexibly and buying a car around the needs of different users; Moreover, as early as 20 19, Xiao Ju Automobile Service reached a strategic cooperation with Ping An Group around "financial technology+industrial chain", which laid the foundation for this entry into automobile sales and automobile finance.
Auto finance market dynamics
Portrait analysis of sales consumers
From the age point of view, the main car buyers are 25-39 years old, and with the growth of age, the preference of consumer groups for SUVs increases; The correlation analysis of gender, market segments and departments shows that women prefer cars, accounting for more than men, men prefer independent brands than women, and women prefer German and Japanese brands.
Product trend of auto finance market
Distribution of traditional financial price segments in July 2020
In terms of traditional finance, the down payment in the price range of 65438+300,000 yuan is more than 0%- 10%, while the high price range 18 period is greatly reduced, and the zero interest rate scheme is reduced with the increase of the price range.
Distribution of financial leasing price segments in July 2020
In terms of financial leasing, the proportion of low down payment of 0%- 10% for the price above 400,000 yuan increased, the proportion of 36 projects in the high-priced segment increased, and the interest rate of 0%-5% accounted for nearly half of the total number of high-priced projects.
* For more data trend changes of traditional finance and financial leasing products and data distribution of various market segments, please refer to the full edition of Auto Finance Monthly in August. For the full version of the report, please consult Wilson WeChat official account: Wilson Automotive Intelligent Decision.
Analysis of Benchmark Financial Companies —— Changan Automobile Finance
Changan automobile financial products with interest rates below 3% are the mainstream, and most of them serve Changan automobile brands.
Changan automobile finance customers mainly choose financial products with interest rates below 9%, accounting for 83.4%, of which products with interest rates below 3% account for 43.7% and products with 7%-9% account for 27.0%. The main service brand is Changan Car, accounting for 68.8%, Changan Ford brand accounts for 12.8%, and other brands account for 18.3%.
Changan automobile finance customers are mainly 30-40 years old, with an annual income of 50-65438+ 10,000.
The loan customers of Changan Automobile Finance are mainly 30-40 years old, accounting for 40. 1%, and those under 30 account for 34.6%. Among the financial loan customers, the annual income over five years is 554.38+10,000, accounting for 62 1%, followed by 654.38+10,000-150,000, accounting for 26.5%.
The author of this article is Guangzhou Wilson Information Technology Co., Ltd., please indicate the source if you reprint or quote.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.